Content & Product Marketing Lead

NETINT Technologies, Inc.; Burnaby; On-site; CAD 90,000 - 130,000; Full time

Job summary

NETINT Technologies Inc. is seeking a Techical Content Producer with a Product Marketing soul to shape our narrative around ASICs and video encoding. You will own messaging, translate complex specs for broad audiences, and drive GTM strategies while crafting scripts, white papers, decks, and social content.

You’ll collaborate with R&D and executives to ensure our external voice is consistent and compelling, translating engineering nuance into market-leading content across formats.

Qualifications

• Technical Content Producer with a Product Marketing soul.
• Translate engineering specs into clear, compelling content.
• Support GTM strategies with aligned messaging.
• Create scripts, white papers, decks and social snippets.

Responsibilities

• Master the Message: own our technical value propositions.
• Bridge the Technical Gap: translate specs into clear content.
• Drive Product Strategy: support GTM with customer pain points.
• Be the Creative Engine: craft scripts, papers, decks, and social content.
• Conduct Competitive Intelligence to highlight advantages.

Skills

Technical Writing

Messaging

Video Encoding

Content Strategy

Collaboration

Tools

HubSpot

Job description

About NETINT Technologies Inc.

NETINT Technologies is a developer of intelligent silicon solutions for data-intensive applications. Its Codensity portfolio enables enterprise, cloud data centers, and content providers to deploy high-performance applications that they can scale without limit while minimizing their data storage and processing costs. NETINT, founded by an experienced team of storage SoC veterans, is a Canadian venture-funded startup with R&D facilities in Vancouver and Toronto. For more information, visit www.netint.ca.

JobScope-Content&ProductMarketingLead

Todateover 1trillionminutes of video were encoded using NETINT Video Processing Units (VPUs). From cloud gaming and real-time interactive video to the massive live-streaming platforms, we are the engine under the hood of the modern video platform. And honestly? We're just getting started.

Wearelookingforararebreedofprofessional:aTechnicalContentProducerwithaProduct Marketing soul. This isn’t a \"fluffy\" marketing role where you'll just be checking commas and managing freelancers. We need a storyteller who can go toe-to-toe with our engineers, understand the nuances of ASICs and video encoding, and then flip that knowledge into a high-converting narrative that makes a CTO say, \"They get it. We need this\".

WhatYou'llDo(andhowwe'llbuildthisaroundyou)

We believe in playing to people’s strengths. While the core of this role is producing world-class content, we want you to have a hand in the \"Why\" and \"How\" of our content strategy. Which means you'll do the following things:

• MastertheMessage: You will take ownership of our technical value propositions. You aren't just writing about features; you're defining our position in the market.


• BridgetheTechnicalGap: You'll translate complex engineering specs into clear, compelling content. You will become (or already are) an expert in video encoding, transcoding, and streaming architectures.


• DriveProductStrategy: You'll work closely with the management team to support our Go-To-Market (GTM) strategies, ensuring our messaging aligns with the actual pain points of our customers.


• BetheCreativeEngine: From video scripts and deep-dive white papers to sales decks and social snippets, you'll be the primary architect of our external voice.


• CompetitiveIntelligence: You'll help us keep an eye on the horizon, understanding the competitive landscape to ensure our content highlights our unique technical advantages.

AboutYou

• You'rea\"TechnicalCreative\": You love the challenge of making a complex hardware-software integration sound like the most exciting thing on the planet.


• NoFluffAllowed: You prefer data over buzzwords. You write for clarity, impact, and action.


• CuriosityisYourSuperpower: If you don't know how a specific codec works today, you'll be an expert on it by next Tuesday.


• Flexible&Scrappy: You thrive in \"ambiguity\". You're comfortable wearing different hats and helping a lean, fast-moving team win.


• AFinisher: You don't just have great ideas; you execute them. You enjoy the \"doing\" as much as the \"thinking\".


• YouareAIFirst: You don't believe that \"AI is killing the craft of writing,\" instead you embrace the superpower that is AI when an expert wordsmith leverages the power of an LLM.

YourToolkit

• ExpertWriting&Messaging: The ability to craft narratives that pull readers in and drive them to take action.


• VideoEcosystemKnowledge: Deep familiarity (or a very fast learning curve) with video streaming, encoding (H.264, HEVC, AV1), and cloud infrastructure.


• ProductMarketingInstincts: Experience in B2B positioning, sales enablement, and understanding \"Idea l Customer Profiles\" (ICPs).


• ProjectManagement: Experience tracking content lifecycles from ideation to ROI analysis (Hubspot experience is a huge plus!).


• Collaboration: A natural ability to work with everyone from R&D engineers to C-suite executives.

WhyNETINT?

We know you have options. At NETINT, you won't be buried in layers of corporate bureaucracy. You will have a direct, visible impact on how the world consumes video. We offer a competitive salary and a team that is as passionate about innovation as you are.

Thisroleiswhatyoumakeoft. If you are a high-level communicator with 6–8 years of B2B tech experience who isn't afraid to get your hands dirty in the technology—and you're most alive when moving markets with your words,we want to talk to you.

Wethankyouforyourinterest, however, only candidates selected for an interview will be contacted.

AcknowledgmentandAgreement

NETINTTechnologiesInc.isanequalopportunityemployerandstrivestoensurethatitshiringprocessmeetstheneedsofallpersonswithdisabilities.Assuch,NETINTwillprovidereasonableaccommodationforanyapplicant,asrequestedduringthehiringprocess.