Product and Content Marketer

Jobgether; Canada; A distancia; CAD 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical coverage

Paid time off

Remote-first, global team

Travel stipend

Meal allowance

Descripción de la vacante

Jobgether is seeking a Product and Content Marketer based in Canada to shape the voice and market presence of an innovative AI tech company. You will own product marketing and content initiatives, translating research into engaging narratives for developers, researchers, and enterprise audiences.

You will drive launch strategy, technical storytelling, social campaigns, and editorial standards across channels, with autonomy and direct impact in a fast-paced environment.

Formación

• Minimum 4 years in product marketing or technical content creation.
• Proven track record of high-impact technical content and launches.
• Strong writing and editorial skills translating complex concepts.
• Experience growing social channels (X and LinkedIn) in AI/tools.
• Collaborates with researchers, engineers and business teams.

Responsabilidades

• Own lifecycle of product and research launches, from messaging to blogs and pages.
• Translate AI research and benchmarks into accessible, credible content for diverse audiences.
• Develop product positioning, battlecards, and sales enablement materials.
• Lead content creation across blogs, docs, social, and developer announcements.
• Build and manage social presence with platform-specific content.
• Monitor industry trends and drive engagement with technical insights.
• Produce various formats: technical breakdowns, case studies, and videos.
• Track content performance and optimize strategies with data.

Conocimientos

Content marketing

Product marketing

Writing skills

Editorial skills

Social media growth

Descripción del empleo

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Product and Content Marketer based in Canada.

In this role, you will shape the voice and market presence of an innovative AI technology business, transforming complex research and technical breakthroughs into compelling content that resonates with developers, researchers, and enterprise audiences. You will take ownership of product marketing and content initiatives, from launch strategy and technical storytelling to social media campaigns and commercial positioning. Working closely with AI researchers, engineers, and business teams, you will translate sophisticated concepts into clear, engaging narratives that demonstrate real-world value. You will also build and grow strategic social channels, drive meaningful conversations within the AI community, and use performance insights to continuously refine your approach. This is an opportunity to combine technical curiosity, exceptional writing skills, and creative execution in a fast-paced environment at the forefront of artificial intelligence. You will have significant autonomy, direct impact, and the opportunity to help shape how emerging AI technologies are understood and adopted.

Accountabilities:

• Own the complete lifecycle of major product and research launches, from technical positioning and messaging to launch blogs, landing pages, documentation walkthroughs, and distribution strategies.
• Translate complex AI research, scientific papers, model training results, and benchmark evaluations into accessible, engaging, and technically accurate content for a broad range of audiences.
• Collaborate closely with researchers, engineers, and cross-functional teams to identify key insights and develop compelling narratives that communicate the value and impact of technical innovations.
• Develop strategic product positioning, competitive battlecards, technical one-pagers, and sales enablement materials for the core product portfolio, covering adaptive data, intelligence, and interfaces.
• Lead content creation and distribution across multiple channels, ensuring consistency between social media campaigns, long-form articles, product documentation, and developer announcements.
• Build and manage a strong social media presence, particularly on X (formerly Twitter) and LinkedIn, by developing platform-specific content and engaging with relevant AI, machine learning, and developer communities.
• Monitor industry conversations and emerging trends, participate in relevant discussions with meaningful technical insights, and strengthen visibility around continual learning and adaptive AI systems.
• Create diverse content formats, including technical breakdowns, founder-led posts, product demonstrations, case studies, blog articles, and short-form social content.
• Track and analyze content and platform performance, including reach, engagement, audience quality, and downstream traffic, using insights to continuously optimize communication strategies.
• Experiment with new content formats and distribution approaches, identify what resonates with target audiences, and prioritize initiatives that generate measurable impact.
• Respond quickly to significant product releases, research developments, and industry discussions, ensuring timely and relevant communication.
• Establish and maintain consistent editorial standards and messaging across all marketing and communication touchpoints.

Requirements:

• At least 4 years of professional experience in product marketing, technical content creation, developer marketing, or a related field, including a minimum of 2 years working in AI, machine learning, or developer tools.
• Proven track record of creating and publishing high-impact technical content, product launch narratives, and social media campaigns that generate measurable engagement and audience growth.
• Demonstrated experience building, managing, and growing strategic social media channels, particularly X (formerly Twitter) and LinkedIn, ideally within AI, machine learning, developer tools, or open-source ecosystems.
• Exceptional writing and editorial skills, with the ability to translate complex technical concepts and research findings into clear, compelling, and credible messaging.
• Strong understanding of different content formats and platform dynamics, including technical social media threads, LinkedIn thought leadership, long-form articles, and short-form video storytelling.
• Ability to develop effective product positioning and marketing materials that resonate with both technical audiences, such as developers and researchers, and business stakeholders, including enterprise buyers.
• Experience collaborating closely with technical teams, with a solid understanding of how research developments translate into products and how technical capabilities can be communicated through effective marketing.
• Strong execution and project ownership skills, with the ability to manage multiple initiatives, meet deadlines, and deliver high-quality content in a fast-moving environment.
• Ability to react quickly to emerging industry developments, product launches, and relevant discussions while maintaining technical accuracy and editorial quality.
• Analytical mindset, with experience tracking content performance, interpreting engagement metrics, and using data to improve marketing effectiveness.
• A strong portfolio demonstrating previous work in technical storytelling, content marketing, product launches, and social media growth.
• Excellent communication and collaboration skills, combined with creativity, adaptability, and a proactive approach to problem-solving.
• A results-oriented mindset focused on measurable outcomes such as audience growth, product adoption, reach, and improved market perception rather than activity alone.
• Genuine curiosity about artificial intelligence, continual learning, and emerging technologies, with the motivation to stay informed about a rapidly evolving industry.
• A collaborative and positive attitude, with the confidence to propose bold ideas, experiment with new approaches, and contribute to a supportive team environment.
• Formal education and previous job titles are not decisive factors; demonstrated skills, professional achievements, and cultural alignment are valued most. Candidates are encouraged to apply even if they do not meet every listed requirement.

Benefits:

• Competitive benefits package: Comprehensive medical coverage and generous paid time off.
• Flexible working arrangements: Remote-first, globally distributed working environment, with opportunities for in-person collaboration in the Bay Area.
• Team offsites: Opportunities to connect and collaborate with colleagues through dedicated team gatherings.
• Travel allowance: Annual travel stipend through the company passport program, allowing employees to explore a country they have never visited.
• Meal allowance: Weekly stipend for takeout meals or grocery delivery.
• Autonomy and ownership: Significant responsibility and the opportunity to work directly on ambitious, high-impact projects.
• Expert collaboration: Direct exposure to experienced AI researchers, engineers, and business leaders working on advanced technological challenges.
• Creative freedom: Opportunity to experiment with bold marketing ideas, shape brand communication, and influence product positioning.
• Professional growth: Exposure to cutting-edge AI research, emerging technologies, and a rapidly evolving industry.
• International environment: Opportunity to collaborate with a globally distributed team of ambitious, creative, and technically driven professionals.