Content Marketing Specialist

Postmedia Network Inc.; Toronto; On-site; CAD 55,000 - 65,000; Full time

Job summary

Postmedia Network Inc. is seeking a Content Marketing Specialist in Toronto to produce long-form B2B blog articles and lead the content strategy across multiple business lines.

You will collaborate with Sales, SMEs, and cross-functional teams to drive demand, engagement, and brand authority through compelling content and digital campaigns. The role requires strong writing and editing skills, SEO expertise, and the ability to manage multiple projects in a fast-paced environment while aligning

Qualifications

• 3–5 years experience in content marketing, blog production, or a related field.
• Degree in Journalism or similar.
• Strong writing, editing, proofreading, and research skills.
• Ability to produce a steady stream of content and measure its success.
• Experience partnering with senior leaders and cross-functional teams.
• Ability to work with AI platforms.
• Working knowledge of search engine marketing tools.
• Customer-centric with a solid understanding of analytics.

Responsibilities

• Write and edit original blog articles and edit/proofread content from freelance writers.
• Maintain and apply SEO/AEO/GEO best practices.
• Develop a content strategy for multiple lines of business with stakeholders.
• Execute multi-channel content initiatives across formats and platforms.
• Distribute content using SEO, email marketing, and other formats to attract target audiences.
• Manage a network of freelance writers for supplementary content.

Skills

Content marketing

Blog production

Editing

SEO tools

AI platforms

Analytics

Cross-functional collaboration

Education

Bachelor's degree in Journalism

Tools

HubSpot

SEMrush

Wordpress

Social publishing tools

Job description

Position: Content Marketing Specialist

Position Type: Full time, Permanent (Existing Vacancy)

Location: Toronto, ON or Any Canadian Market

The Company:

Postmedia is a Canadian news media company representing more than 110 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it.

This exceptional content, reach and scope offer advertisers and marketers compelling solutions to effectively reach target audiences. We are always on the lookout for talented individuals to join our team.

The Opportunity:

We are looking for a Content Marketing Specialist to produce long-form B2B blog articles and manage the content strategy to drive leads, thought leadership, and client engagement. This individual will play a key role in bringing the Postmedia Solutions brand, business priorities, and content strategy to life through compelling written content and digital campaigns, targeted to national and local clients. Working closely with Sales, SMEs, and other lines of business, you will be exceptionally skilled at working in an innovative, fast-paced environment to help drive demand, increase brand awareness, and position Postmedia as a trusted media partner.

Our ideal candidate must know how to:

• Create engaging blog articles and creative assets that connect with diverse audiences.
• Manage multiple projects while maintaining exceptional attention to detail.
• Translate complex information into clear, compelling messaging.
• Balance strategic thinking with hands-on execution in a fast-paced environment.
• Develop a deep understanding of the market, competition, trends, and our customer needs.

What you’ll do:

• Write and edit original blog articles and edit/proofread content created by freelance writers.
• Maintain and apply SEO/AEO/GEO best practices.
• Work with key stakeholders to develop a content strategy for multiple lines of business.
• Execute multi-channel content initiatives across multiple formats and platforms.
• Leverage SEO, email marketing, and various content formats to effectively distribute content to attract target audiences
• Manage a network of freelance writers for supplementary content development needs.
• Understand and articulate end customers’ needs/uses and key requirements.
• Partner with senior leaders and cross-functional teams.
• Manage the execution of content calendars in alignment with strategic direction.
• Ensure all content is on brand and in the proper tone of voice for the target audience.
• Identify relevant or timely content opportunities by keeping up-to-date with industry trends, competitive landscape, product knowledge, and customer feedback.
• Report on results, learnings, and next steps on a regular basis.
• Work within the Postmedia toolset: HubSpot, SEMRush, Social publishing tools, Wordpress.

Who you are:

• 3-5 years experience in content marketing, blog production, or a related field.
• Degree in Journalism or similar.
• Strong writing, editing, proofreading, and research skills.
• Ability to produce a steady stream of content and measure its success.
• Self-starter attitude, excellent time management and project prioritization skills, and ability to navigate difficult situations with effective communication skills.
• Experience partnering with senior leaders and cross-functional teams.
• Ability to work with AI platforms.
• Working knowledge of search engine marketing tools.
• Customer-centric with a solid understanding of analytics.

Compensation:

Employment offers presented to the selected candidate are based on a combination of qualifications, experience, responsibilities of the role and the candidate’s location.

Base Salary: $55,000 - $65,000

Postmedia Network Inc. is committed to providing accommodations for people with disabilities in all areas of the hiring process. If you require accommodation during the hiring process, please make your needs known in advance. Accommodation requests will be provided on an individual basis.

Postmedia Network Inc. is committed to employment equity and an inclusive barrier-free selection process and work environment. Postmedia Network Inc. encourages applications from women, indigenous peoples, persons with disabilities and members of visible minorities.

Postmedia Network Inc. is committed to providing accommodations for people with disabilities in all areas of the hiring process. If you require accommodation during the hiring process, please make your needs known in advance. Accommodation requests will be provided on an individual basis.

Postmedia Network Inc. is committed to employment equity and an inclusive barrier-free selection process and work environment. Postmedia Network Inc. encourages applications from women, aboriginal peoples, persons with disabilities and members of visible minorities.