Content Designer, Brand Experience, VP Communications & Community Engagement

University of Calgary; Calgary; On-site; CAD 55,000 - 80,000; Full time

Job summary

The University of Calgary is looking for a full-time, limited-term Content Designer to create accessible content across its digital platforms. The role involves designing inclusive content, collaborating with various stakeholders, and utilizing research to enhance user experiences. Ideal candidates should have 3-5 years of experience, a relevant educational background, and a user-first mindset.

Qualifications

• 3-5 years of relevant experience in content design or related fields.
• Excellent UX writing, editing, and proofreading skills.
• Proficiency in designing content across surfaces and channels.

Responsibilities

• Craft user-centered content that is clear and concise.
• Conduct research using usability testing and A/B testing.
• Develop content strategies aligned with business objectives.

Skills

UX writing

Content strategy

Information architecture

Editing

Interaction design

Education

Post-secondary education in visual design, UX design, marketing, communications

Tools

Figma

Sketch

Miro

Optimal Workshop

Job description

Content Designer, Brand Experience, VP Communications & Community Engagement

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Description

The Brand Experience Department within the VP Communications & Community Engagement is currently seeking a full-time, limited-term Content Designer for approximately 1 year.

We are looking for a content designer to create clear, accessible content across UCalgary's websites and applications. Whether your background is in UX design, content strategy, information architecture, or writing, you bring a user-first mindset to everything you do.

In this role, you'll design inclusive, purpose-driven content that helps students, staff, alumni, donors, and others navigate complex information and take meaningful action. Your responsibilities include mapping journeys, writing interface copy, wireframing pages, and testing content performance, all to shape world-class digital experiences.

You will collaborate with designers, developers, marketers, communicators, academics, and other stakeholders across campus to ensure content is aligned, accessible, and effective. If you care about good content and enjoy working in cross-functional teams to drive change, we'd love to meet you.

The content designer creates clear, user-centered content that enhances digital experiences across web, mobile, and other platforms. This role involves shaping how content is designed, structured, delivered, and optimized to meet user needs and organizational goals.

Drawing on research, analytics, and best practices, the content designer develops strategies to improve usability, increase engagement, and drive action. They guide the content design process—from research and journey mapping to wireframing, prototyping, and testing—to produce accessible, consistent, and actionable content.

This role is vital in evolving UCalgary's content approach—ensuring consistency, exploring new formats and technologies, and scaling content creation across teams.

Key Responsibilities

• Craft user-centered content that is clear, concise, and tailored for web, mobile, and other applications.
• Design wireframes, navigation schemes, interactions, and user flows to visualize and refine content placement.
• Conduct research using usability testing, A / B testing, focus groups, and other methodologies to identify pain points, recommend improvements, and refine designs based on user insights.
• Write clear microcopy for web and product elements to guide users and enhance usability, maintaining brand voice. Also, craft and revise longer-form copy as needed.
• Develop and implement content for chatbots, voice search, and other AI-powered conversational interfaces.
• Monitor and report on content performance, adjusting strategies based on feedback and analytics.
• Develop content strategies aligned with business objectives and user needs.
• Conduct content audits to ensure relevance, consistency, and quality across platforms.
• Collaborate with content architects to create and maintain taxonomies and labeling systems.
• Ensure content adheres to brand guidelines, maintaining a consistent tone, voice, and style.
• Support content documentation and governance processes for clarity and consistency.
• Lead content discovery and planning activities to uncover user needs, business priorities, and stakeholder alignment.
• Present recommendations and solutions to partners and stakeholders, including audit findings, concept models, and content requirements.
• Facilitate content critiques and workshops, advise on content execution, and create tools and templates for others.

Qualifications / Requirements

• 3-5 years of relevant experience in content design or related fields (UX writing, content strategy, information architecture, web design).
• Post-secondary education in visual design, UX design, marketing, communications, or related fields.
• Proficiency in designing content across surfaces and channels, including web, applications, and product interfaces.
• Experience with user research techniques and tools such as usability testing, interviews, surveys, A / B testing, etc.
• Excellent UX writing, editing, and proofreading skills, with the ability to adapt tone and style for different audiences and platforms.
• Skilled in facilitating discussions and workshops, fostering collaboration to balance user needs and business goals.
• Familiarity with content management systems and design / testing tools (Figma, Sketch, Miro, Optimal Workshop, etc.).
• Proficiency with information architecture, taxonomies, and labeling systems.
• Knowledge of SEO principles and web accessibility standards.
• A portfolio showcasing relevant work in content design or UX writing.
• Experience scaling content creation through governance and tools (e.g., AI) is a plus.

We thank all applicants in advance. Only those selected for further steps will be contacted.

This position is part of the AUPE bargaining unit, under the Technical Job Family, Phase 2 .

For more opportunities at the University of Calgary, visit our Management and Staff Careers website .

About the University of Calgary

UCalgary is Canada's entrepreneurial university, located in Canada's most enterprising city. Founded in 1966, it has 36,000 students and offers an innovative environment rich in research, experiential learning, and entrepreneurial activities. It is Canada’s leader in creating start-ups. Visit ucalgary.ca for more information.

The university has launched an Indigenous Strategy to foster a culturally competent campus welcoming Indigenous Peoples, encouraging partnerships, and including Indigenous perspectives in all activities.

As an equitable employer, UCalgary values diversity and strives to remove barriers. We encourage applications from women, Indigenous peoples, persons with disabilities, racialized minorities, and diverse sexual orientations and gender identities. Accommodation is available during the recruitment process. For questions on diversity and inclusion, contact the Office of Institutional Commitments or Human Resources.

We encourage all qualified applicants to apply, especially Canadian citizens and permanent residents.