Copywriter & Creative Strategist

Air Canada; Toronto; On-site; CAD 65,000 - 90,000; Part time

Job summary

Air Canada is seeking a Copywriter and content strategist to craft narratives for omni‑channel campaigns. You’ll translate business objectives and customer insights into messaging across media, collaborating with marketing and operations to ensure cohesive campaigns that amplify the brand.

With 5+ years in copywriting or content strategy, you’ll develop ideas, present concepts to stakeholders, adapt tone for channels, and responsibly incorporate AI tools while maintaining human oversight.

Qualifications

• 5+ years of copywriter or content strategist experience at a brand, agency, or in-house marketing department.
• Experience writing scripts for video and radio.
• Proven track record developing ideas and content for integrated campaigns across multiple channels.
• Strong strategic thinking: understand business objectives, customer psychology, and how messaging drives results.
• Excellent copywriting skills with the ability to adapt tone and messaging for different channels and audiences.
• Experience collaborating with design, creative, and marketing teams in a fast-paced environment.
• Demonstrated ability to present and defend creative concepts to stakeholders at all levels.
• Proven ability to manage multiple projects simultaneously, prioritize effectively, and meet tight deadlines.
• Freelance Contract (40 hours/week).
• 1 year with a strong possibility of extension.

Responsibilities

• Develop ideas and content for integrated marketing campaigns.
• Collaborate with operations and creative teams for cohesive campaigns.
• Participate in strategic briefings with Marketing, sharing customer insights and messaging strategy.
• Tailor tone, messaging and format across media for different channels and audiences.
• Present messaging strategies and concepts to stakeholders with clear reasoning.
• Ensure messaging aligns with brand guidelines, objectives, tone, and accessibility.
• Navigate feedback and changing priorities while maintaining strategic integrity.
• Stay informed on industry trends and best practices to elevate the studio's work.
• Incorporate generative AI tools to boost ideation while overseeing production.
• Manage time and prioritize concurrent projects according to milestones and deadlines.

Skills

5+ years experience

Video/radio scripting

Integrated campaigns

Strategic thinking

Copywriting excellence

Team collaboration

Stakeholder presentation

Multichannel messaging

Project management

Freelance contract

Extension potential

Job description

The Copywriter is a creative strategist who crafts compelling narratives and messaging for omni-channel marketing campaigns. This role demands more than strong writing skills—it requires a deep understanding of business context, customer psychology and market dynamics.

You'll function as both a creative strategist and storyteller, diving deep into our business objectives, understanding our customers' needs and aspirations and translating that insight into messaging that resonates. Working seamlessly with other creatives and marketing, you'll develop content that unifies campaigns across all touchpoints. You're an extension of our business and marketing units, contributing strategic perspective alongside creative excellence.

• Develop ideas and content for integrated marketing campaigns marketing campaigns
• Collaborate with the operations and creative team to ensure campaigns are cohesive and well-executed
• Participate in strategic briefings and planning sessions with Marketing, contributing insight on customer psychology, messaging strategy and positioning
• Understand the nuances of different channels and audiences, tailoring tone, messaging and format across media
• Present messaging strategies and concepts to stakeholders with confidence, articulating the strategic thinking behind the creative choices
• Ensure all messaging aligns with brand guidelines, campaign objectives, tone of voice standards, and accessibility requirements
• Navigate feedback and changing priorities, providing solutions and adapting concepts while maintaining strategic integrity
• Stay informed on industry trends, emerging messaging strategies, consumer behavior, and best practices to continuously elevate the studio's work
• Incorporate generative AI tools into the creative process to boost ideation, explore messaging variations, and streamline production while maintaining human oversight
• Work independently, managing time effectively and prioritizing concurrent projects according to milestones and deadlines

Skills:

• Bilingualism (French) is a bonus.
• Experience writing scripts for video and radio
• Must have 5+ years of experience as a copywriter or content strategist at a brand, agency, or in-house marketing department
• Proven track record developing ideas and content for integrated marketing campaigns across multiple channels
• Strong strategic thinking skills—you understand business objectives, customer psychology, and how messaging drives results
• Excellent copywriting skills with the ability to adapt tone, voice, and messaging for different channels and audiences
• Experience collaborating with design, creative, and marketing teams in a fast-paced, integrated environment
• Demonstrated ability to present and defend creative concepts to stakeholders at all levels
• Proven ability to manage multiple projects simultaneously, prioritize effectively, and meet tight deadlines
• Freelance Contract (40 hours/week)
• 1 year with a strong possibility of extension