Consumer Insights Specialist

Nestlé SA; Montreal; Hybrid; CAD 50,000 - 80,000; Full time

Job summary

An innovative firm is seeking a Consumer Insights Specialist to enhance marketing strategies through expert research. This role is pivotal in identifying market trends and implementing research methodologies that drive actionable insights. You will manage both quantitative and qualitative research projects, ensuring alignment with internal teams and external agencies. With a focus on data analysis and budget management, this position offers a unique opportunity to influence the consumer experience in a dynamic environment. Join a company committed to sustainability and excellence, where your contributions will shape the future of consumer engagement.

Benefits

Health and Dental benefits

Company matched pension plan

Three weeks of vacation

Flexible work arrangements

Training and development programs

Educational Assistance & Tuition Reimbursement

Gender affirmation benefits

Fertility Services and Surrogacy Medical Coverage

Adoption benefits

Free Nespresso Coffee Machines

Qualifications

• 2+ years of experience in marketing research, preferably in an agency.
• Proficiency in English and French is required for collaboration.

Responsibilities

• Manage quantitative and qualitative research projects to support marketing strategies.
• Oversee relationships with external agencies and manage budgets.

Skills

Quantitative Research

Qualitative Research

Data Analysis

Project Management

Budget Management

Communication Skills

Education

Bachelor's degree in Marketing

Master's degree or equivalent experience

Tools

Qualtrics

Survey Monkey

MS Office

Job description

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Position Snapshot
Business area: Nespresso Canada
Location: Montreal, QC located at 300 Léo-Pariseau, suite 2300 Montréal, QC Canada H2X 4B3;
Hybrid

A little bit about us
Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee. The company works with more than 120,000 farmers in 15 countries through its AAA Sustainable Quality Program to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with the NGO Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.

In 2022, Nespresso has achieved B Corp certification - joining an international movement of 4,900 purpose-led businesses that meet B Corp’s high standards of social and environmental responsibility and transparency.

Headquartered in Vevey, Switzerland, Nespresso operates in 81 countries and has over 13'000 employees. In 2021, it operated a global retail network of 802 boutiques. For more information, visit the Nespresso corporate website: www.nestle-nespresso.com

What to Expect:
As a Consumer Insights Specialist, you will play a crucial role in advancing our marketing strategies by applying your expertise in research. This is an outstanding opportunity to work with a team where your insights will craft the future of our consumer experience. Your role will be vital in identifying market trends and implementing detailed research methodologies to provide actionable insights that will keep us ahead in the competitive market.

A day in the life of a Consumer Insights Specialist

Management of quantitative and qualitative research projects:

• Support the Consumer Insights Manager in setting up and monitoring quantitative and qualitative studies responding to the needs and issues of the various internal teams
• Recommend the methodologies best suited to research needs
• Oversee request for proposals and selection of external agencies
• Manage the relationship with external agencies, negotiate budgets
• Contribute to the design of questionnaires and interview guides
• Programming and management of surveys using a survey software platform
• Data analysis and formatting of study reports
• Interpret results, write key conclusions, present strategic recommendations
• Develop summary documents of research results from detailed reports
• Set up specific data analyzes to explore certain issues
• Follow market trends and best practices in the field of marketing research

Budget and invoicing management

• Own the research budget, ensuring all invoicing and purchase orders are in line with company guidelines
• Be responsible for all purchase orders and invoice processes
• Track invoicing and budget regularly to ensure financial accuracy and accountability

Role Requirements

• Bachelor's degree in Marketing, Statistics, Management, or a related field (Master's degree or equivalent experience is an asset)
• Minimum 2 years of experience in marketing research, preferably within an agency setting
• Proficiency in English and French languages is needed as this role involves working closely with collaborators in the Canadian market and/or globally
• Solid understanding of both quantitative and qualitative market research techniques
• Experience with online survey tools (e.g., Qualtrics, Survey Monkey)
• In-depth knowledge of MS Office, particularly Excel and PowerPoint

Preferred Skills

• Strong skills in analyzing and interpreting data
• Ability to synthesize information and present it clearly and concisely
• Good social skills and the ability to prioritize tasks optimally
• Outstanding project and budget management skills
• Strong attention to detail and rigor
• Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
• Company matched pension plan
• Three of Vacation and six personal days (Personal Paid Holidays)
• Flexible and hybrid work arrangements
• Excellent training and development programs as well as opportunities to grow within the company
• Access to Educational Assistance & Tuition Reimbursement
• Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures
• Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
• Adoption benefits to remove some of the financial barriers associated with adoption
• Free Nespresso Coffee Machines and $100 monthly coffee credit
• Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)

What you need to know
We will be considering applicants as they apply, so please don’t delay in submitting your application.

Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, colour, religion, disability, sexual orientation and beliefs.

If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.
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