Complex Marketing Specialist

Hilton Worldwide, Inc.; Toronto; On-site; CAD 45,000 - 70,000; Full time

Job summary

An established industry player in hospitality is seeking a Complex Marketing Specialist to enhance brand awareness through innovative marketing campaigns. This role involves collaborating across departments to create engaging content, manage social media accounts, and analyze performance metrics. The ideal candidate will possess strong photography and video skills, a solid understanding of marketing fundamentals, and exceptional communication abilities. Join a team that values integrity, teamwork, and a commitment to delivering exceptional guest experiences. This is a fantastic opportunity to contribute to a dynamic marketing strategy in a leading hospitality environment.

Benefits

Discounts on Hilton products and services

Competitive benefits package

Collaborative work environment

Qualifications

• 2+ years of experience in marketing and content creation.
• Strong skills in photography and video editing.
• Solid understanding of marketing fundamentals.

Responsibilities

• Develop and manage marketing campaigns for multiple properties.
• Create engaging content for digital platforms and social media.
• Analyze performance metrics to optimize marketing strategies.

Skills

Marketing

Content Creation

Photography

Video Editing

Social Media Management

Communication

Organizational Skills

Education

Degree in Marketing

Degree in Digital Media

Degree in Communications

Tools

Adobe Creative Suite

Mailchimp

Google Analytics

Meta Ads

Hootsuite

Job description

Job Description - Complex Marketing Specialist (HOT0BLUB)

Job Number:

HOT0BLUB

Work Locations

Hilton Toronto, 145 Richmond Street West, Toronto, M5H 2L2

The Complex Marketing Specialist works with the Complex Senior Marketing Manager to support the implementation of the marketing plan and run marketing campaigns to increase hotel brand awareness and support the business development strategy. Must be able to travel to the complex properties in the GTA.

Summary of Responsibilities

• Support the development, execution, management, and analysis of marketing campaigns for the three properties across the GTA.
• Collaborate across departments to drive marketing initiatives that raise awareness of hotel programs and initiatives aligned with marketing and business goals.
• Create engaging photo and video content for digital platforms, campaigns, and brand channels.
• Manage content production from concept to execution, including photography, videography, and editing.
• Oversee social media accounts, including planning, posting, engaging with the audience, and performance reporting.
• Assist in writing and editing copy for emails, websites, social posts, and other brand assets.
• Track key performance metrics to optimize content and social strategies.
• Stay informed about marketing and industry trends, converting observations and data into insights to contribute to the hotel’s marketing strategies.
• Report monthly performance analytics.

What are we looking for?

The Complex Marketing Specialist at Hilton is dedicated to delivering excellent guest experiences and working collaboratively with team members. The ideal candidate will demonstrate:

• A degree in Marketing, Digital Media, Communications, or a related discipline (preferred).
• At least 2 years of experience in marketing, content creation, hospitality, or agency roles.
• Strong photography and video skills, including editing and post-production.
• Solid understanding of marketing fundamentals and branding.
• Exceptional organizational and time management skills.
• Knowledge of Adobe Creative Suite is a plus.
• Excellent written and verbal communication skills.

Additional advantageous capabilities include experience in hospitality, retail, or lifestyle brands, familiarity with scheduling tools like Later, Buffer, or Hootsuite, and basic knowledge of email marketing platforms and analytics tools such as Mailchimp, Meta Ads, or Google Analytics.

What will it be like to work for Hilton?

Founded in 1919, Hilton Worldwide is a leader in the hospitality industry, committed to innovation, quality, and success. We value our Team Members' demonstration of our core Values:

• Hospitality - Delivering exceptional guest experiences.
• Integrity - Doing the right thing, always.
• Leadership - Leading in our industry and communities.
• Teamwork - Collaborating effectively.
• Ownership - Taking responsibility for actions and decisions.
• Now - Operating with urgency and discipline.

We also seek qualities such as living the values, quality, productivity, customer focus, and teamwork in our Team Members.

What benefits will I receive?

We offer a competitive benefits package, including discounts on Hilton products and services. We look forward to sharing more about the extensive benefits available to our team members.

Accessibility

Hilton is committed to providing accessible services and facilities for all guests. For information on our Accessibility for Ontarians with Disabilities Act (AODA) policy, contact us at [e-mail] or call 1-844-217-AODA.