Community Relations Manager

White Rock Seniors Village; White Rock; On-site; CAD 60,000 - 65,000; Full time

Job summary

White Rock Seniors Village in White Rock, BC is seeking a Community Relations Manager to drive occupancy and revenue through outreach, partnerships and effective marketing. You will lead moves and contracts for new residents while building referral networks with community partners.

We value senior-focused sales experience, strong communication and teamwork, and a commitment to resident well-being. This full-time role requires local travel and weekend/evening availability.

Qualifications

• Minimum 3 years of sales and customer service experience.
• Experience in senior housing is an asset.
• Must pass vulnerable sector Criminal Record Check per Provincial guidelines.
• Ability to read, write and speak English proficiently.
• Must have reliable transportation and be able to travel.
• Proficient written and spoken communication; strong interpersonal skills.

Responsibilities

• Drive occupancy and revenue targets with GM and site leaders.
• Promote the community through various channels and partnerships.
• Develop and maintain professional referral relationships with community partners.
• Manage the community database with timely follow-up.
• Monitor market trends and competitive offerings to stay ahead.
• Lead leases and contracts with new residents.
• Collaborate with departments to ensure smooth move-in/out processes.
• Maintain a safe environment for residents, families and staff.

Skills

Sales & customer service

Seniors housing knowledge

English proficiency

Written & verbal communication

Interpersonal skills

Independent & team work

Organization & multitasking

Self-motivation

Flexible hours

CRM usage familiarity

Tools

MS Office Suite

CRM systems

Database management

Job description

White Rock Seniors Village, White Rock, BC, CA

Salary Range: $60,000.00 To $65,000.00 Annually

About Us

At West Coast Seniors Housing Management, we see our communities as a family and we are equally committed to our residents and our staff. We provide an engaging work environment and treat each other with respect and dignity. We invest in the growth and development of our teams to actively participate in the creation of memories and moments that matter to our residents.

About the Role

The Community Relations Manager (CRM) reports to the General Manager (GM) and/or designate and is responsible for building relationships through community outreach, identifying sales leads, reaching occupancy and revenue goals. The role of CRM supports older adults and their families choose the best option for retirement living accommodation, care and services. The CRM as part of the leadership team and connects with all persons served to ensure quality customer service is achieved.

Responsibilities

Included but not limited to:

• Engage and mobilize your team to achieve the purpose, goals, objective and key results of the organization.
• Be an engaged collaborative team player, developing and maintaining professional relationships that support and strengthen the organizational culture and purpose.
• Model the values and leadership behaviours of the organization and inspire others to do the same.
• Achieves or exceeds occupancy and revenue targets by working with the GM and site leadership team.
• Drives qualified leads to the community through promotion, advertising, online engagement and various mediums
• Conducts personal visits with prospects and their families to understand their needs and aligns the community.
• Build professional referral relationships with community partners and provide tools and resources to encourage promotion and referrals to the community.
• Utilize and maintain the community database on a daily basis, and ensure timely follow up.
• Understand market trends, as well as competitor services and offerings from features, rates, incentives, occupancies, etc., all to maintain a competitive edge.
• Working closely with the GM and the Director of Sales and Marketing to create the community marketing plan, events and annual budget.
• Develops a strategic marketing plan and events to grow a portfolio of interested prospects and engaged community partners.
• Design marketing materials in collaboration with the Director of Sales and Marketing.
• Work with other CRM's to share insights and best practices, including bi-monthly teleconference calls and quarterly meetings.
• Takes the lead on leases and contracts with new residents.
• Collaborate with the GM and other departmental managers to review occupancy objectives.
• Collaborate with all other departments to provide an exceptional move-in/ move-out process.
• Maintains a safe environment for residents, family and staff, through:
  • accident prevention,
  • knowledge of emergency procedures and regulations,
  • the safe use of supplies and equipment and reporting when repairs are necessary, and
  • Utilizing infection control procedures
• Performs all other duties as required.

Qualifications & Skills:

• A minimum of 3 years of sales and customer service experience required.
• Previous experience in senior housing is an asset.
• A passion working with seniors
• All successful applicants must pass the vulnerable sector Criminal Record Check applicable to Provincial guidelines.
• Ability to read, write and speak English proficiently.
• Must have reliable transportation and be able to travel.
• Effective written and spoken communication skills
• Excellent interpersonal skills
• Work independently and in a team environment
• Highly organized and able to multi-task.
• Highly self-motivated, with a passion for delivering outstanding results
• Ability to work weekends, evenings and/or flexible hours (i.e. to attend/facilitate meetings/events), as required.
• Solid working knowledge of MS Office Suite (Outlook, Excel, Word, PowerPoint)
• Knowledge and previous use of a CRM or Data Base management system an asset.