Community Relations Coordinator

Optima Living; Edmonton; On-site; CAD 55,000 - 75,000; Full time

Job summary

Optima Living’s Laurel Heights in Edmonton invites an energetic Community Relations/Sales Coordinator to lead tours, build relationships with prospective residents and families, and manage outreach activities.

The role supports marketing strategies, coordinates events, and collaborates with leadership to drive occupancy growth while ensuring high-quality resident experience and adherence to safety standards.

Qualifications

• Minimum of two years experience in sales, marketing, or community relations.
• Completion of a post-secondary program is an asset.
• Experience in a residential care or mental health environment is an asset.
• Maintains a valid driver’s license and willingness to travel for outreach.
• Strong customer service and networking skills with a self-directed approach.
• Knowledge of the community and surrounding areas is required.
• Clear communication and professionalism in all interactions.

Responsibilities

• Conduct engaging, personalized tours for prospective residents and families.
• Manage prospect pipelines, waitlists, and records using the CRM system.
• Represent the community at events and build relationships with community partners.
• Coordinate on-site and off-site marketing, events, and sponsorships.
• Support move-ins and continuity of care while coordinating with internal teams.

Skills

Sales experience

Customer service

Networking

Written communication

Organizational skills

Problem solving

Independence & teamwork

Willingness to travel

Education

Post-secondary program

Job description

Laurel Heights, by Optima Living, 3110 22 Ave NW, Edmonton, Alberta, Canada

Job Description

Posted Thursday, August 6, 2026 at 6:00 AM

About Optima Living

Founded in 2007 by two friends inspired by their families’ dementia journeys, Optima Living was created to provide a more home-like experience in seniors housing and care. What began as a personal mission has grown into one of Western Canada’s leading senior living and continuing care providers.
Today, Optima Living offers Independent Living, Assisted Living, Supportive Living, Long-Term Care, Brain Health, and Memory Care across Alberta and British Columbia. Our innovative approach includes Spark, Your Wellness, Your Way; our proprietary brain health and care model. As the only Top 10 Canadian senior living and care provider focused exclusively on Western Canada, we proudly serve more than 4,300 residents.
Guided by our North Star, Let us welcome you home™, we are committed to People, Place, and Community. With a resident-first philosophy and a focus on innovation, we are redefining aging with purpose creating communities where seniors live with dignity, connection, and joy.

Responsibilities

• Conducts engaging, personalized tours that encourages connection and establishes trust with prospective residents and families.
• Assists prospective residents in evaluating compatibility with community offerings through thoughtful discovery and needs assessments.
• Manages prospect pipelines, waitlists and other records using the CRM system, ensuring accurate tracking and timely follow-up.
• Actively represents the community at events, fostering relationships with senior centers, wellness hubs and various community partners
• Engages in volunteer and outreach initiatives to promote awareness, increase referrals, and build goodwill within the local community.
• Establishes and maintains referral networks through collaboration with health authorities, public and private health providers and local stakeholders.
• Partners with leadership and marketing teams to design and implement marketing strategies that attract prospects and drives occupancy growth.
• Coordinates on-site and off-site marketing, sponsorship and educational events such as open houses, workshops, community appreciation days, and community celebration events.
• Tracks post-event results to assess outcomes and return on investment.
• Distributes marketing materials at key senior-serving locations to increase brand presence (e.g. churches, senior centers, libraries, local businesses).
• Conducts market analysis on competitors to identify pricing, level of care offerings, occupancy rates, and promotions for strategic positioning.
• Monitors and reports on budgets, expenses, and Return on Investment for outreach and sales initiatives.
• Coordinates with internal teams to ensure smooth resident move-ins and continuity of care.
• Assists with the preparation of lease agreements and Resident Handbook documentation.
• Promptly reports unsafe conditions, incidents, or concerns to supervisor, General Manager or Health & Safety Committee.
• Identifiesmaintenance issues and reports them following established maintenance procedures.
• Responds promptly during emergency codes in alignment with organizational standards and protocols.
• Contributes to quality improvement initiatives by sharing ideas and providing feedback.
• Demonstrates knowledge of and compliance with Occupational Health and Safety regulations.
• Ensures adherence to infection control policies and procedures through regular audits, observations, and investigations.
• Maintains strict confidentiality of resident medical and personal informationin accordance withprivacy legislation.
• Completes orientation upon hire and annual mandatory education as assigned.
• Supports new team members through their orientation process.
• Participates in team meetings and stays informed on relevant internal communications.
• Performs other duties asrequiredto support operational needs.

Qualifications & Experience

• Minimum of two (2) years experience in sales, marketing, or community relations.
• Completion of a post-secondary program is an asset
• Experience in a residential care or mental health environment is an asset.
• Maintains a valid driver’s license and willingness to travel for outreach.
• Strong customer service and networking skills, with a self-directed and resourceful approach.
• Knowledge of the community and surrounding areas is required.
• Communicates in an approachable and respectful manner with the temperament to deal tactfully and cooperatively in all interactions.
• Strong written communication skills with the ability to present professional documents with clarity.
• Demonstrates the ability to effectively organize, prioritize and problem solve.
• Ability to work independently and in cooperation with others.
• Ability to manage and resolve difficult and challenging situations effectively and respectfully.
• Physical and mental ability to carry out the duties of the position including adherence to provincial health legislations.
• Ability to safelyoperateequipment according to established protocols.
• Flexibility to work a variety of shiftsincluding weekends and evenings.

Conditions of Employment

• Clear Police Information Check
• Successful completion of all mandatory Provincial Health Requirements

Laurel Heights, by Optima Living, 3110 22 Ave NW, Edmonton, Alberta, Canada