The Communications Specialist is responsible for developing, coordinating, and delivering strategic communications that support the Nation’s priorities, programs, services, initiatives, and overall organizational goals. The position works with all departments — Operations and Administration, Community Services, Lands and Resources, and Land Governance — and reports to the CFO. The Communications Specialist also collaborates with senior leadership, kʷikʷəƛ̓əm members, government representatives, media and external stakeholders.
Job Responsibilities
Strategic Communications
- Develop, implement, and evaluate communications strategies and plans that support the Nation’s strategic priorities, programs, services, and initiatives.
- Provide communications advice and recommendations to the Chief and Council, CAO, CFO and Directors.
- Develop key messages, communication plans, briefing materials, talking points, FAQs, announcements, and other communications tools.
- Ensure communications are consistent with the Nation’s values, branding, policies, strategic direction, and cultural considerations.
- Support the development of communications protocols and procedures for internal and external communications.
- Identify emerging communications issues and provide recommendations to leadership regarding appropriate communication approaches.
- Support crisis and issues-management communications when required.
Community and Internal Communications
- Develop clear, accessible, and timely communications for members, staff, senior leadership, government representatives, and other stakeholders.
- Coordinate internal communications to ensure employees receive accurate and timely information regarding organizational initiatives, policies, programs, and events.
- Prepare and distribute a weekly newsletter, special notices, information sheets, reports, presentations, and other communications materials.
- Coordinate the production of visual, print, and digital materials with graphic designers, photographers, videographers, printers, and other service providers.
- Lead development of the Nation’s Annual Report.
- Coordinate external communications and maintain positive working relationships with representatives from federal, provincial, municipal, Indigenous, and other government organizations.
- Support communications related to government initiatives, agreements, funding announcements, consultations, partnerships, and other matters involving the Nation.
- Ensure external communications accurately reflect approved Nation positions and priorities.
- Respond to communications-related inquiries from the public and community members or redirect inquiries to the appropriate department.
- Support community engagement activities, including the Annual General Meeting, General Meeting, Information Sessions, and other engagement initiatives.
- Gather feedback from members and stakeholders. And then communicate relevant themes and recommendations to leadership.
- Assist departments with programs, services, deadlines, and community opportunities.
- Assist with the development of audiovisual materials, including presentations, videos, photo collections, and digital campaigns.
- Maintain organized communications files, templates, photographs, approved messaging, and other relevant resources.
Digital Communications and Social Media
- Develop, coordinate, and maintain content for the Nation’s website, social media channels, digital platforms, and other communication channels.
- Create and schedule engaging and informative digital content, including written content, graphics, photographs, videos, announcements, and promotional materials.
- Monitor digital platforms and social media for questions, comments, emerging issues, and matters requiring follow-up.
- Ensure digital communications are accurate, professional, accessible, culturally appropriate, and aligned with approved communications standards.
- Coordinate website content updates with relevant departments and service providers.
- Track digital engagement and prepare reports or recommendations to improve communications effectiveness.
- Support the development and implementation of social media and digital communications guidelines.
Media Relations and Public Relations
- Develop and maintain professional relationships with local, regional, provincial, and national media.
- Prepare and distribute media releases, media advisories, statements, backgrounders, and other media materials.
- Coordinate media inquiries and ensure requests are directed to the appropriate spokesperson.
- Arrange interviews, media conferences, announcements, and other media opportunities when required.
- Prepare briefing notes, talking points, background information, and key messages for approved Nation spokespersons.
- Coordinate with government communications officers, partner organizations, businesses, community organizations, and other external stakeholders.
- Monitor media coverage involving the Nation and provide relevant updates and recommendations to leadership.
Events and Community Engagement
- Plan and coordinate community events, public events, ceremonies, consultations, and special initiatives.
- Coordinate invitations, promotional materials, media notifications, venues, signage, photography, audiovisual requirements, and other communications-related logistics.
- Support the Nation’s participation in conferences, speaking engagements, community events, government meetings, and other public opportunities.
- Coordinate communications requirements for Nation representatives participating in external events.
- Research and make recommendations regarding events and opportunities that may benefit the Nation’s visibility, relationships, and strategic objectives.
- Coordinate with event organizers, speakers, government representatives, community organizations, and other stakeholders.
Communications Planning, Administration and Budget
- Develop and manage communications work plans, project timelines, and priorities.
- Monitor communications projects to ensure deliverables are completed on time and within approved budgets.
- Assist with developing, forecasting, and managing the communications budget.
- Coordinate the procurement and management of communications-related services, including designers, photographers, videographers, printers, media services, and other contractors.
- Evaluate communications initiatives and provide recommendations for continuous improvement.
- Maintain appropriate records of communications activities, media inquiries, publications, campaigns, and related materials.
- Prepare regular reports on communications activities, outcomes, engagement, and emerging issues.
Cultural Awareness and Indigenous Communications
- Ensure communications reflect respect for the Nation’s history, culture, community values, rights, and identity.
- Work collaboratively with leadership, Elders, Knowledge Keepers, citizens, and community representatives when communications involve cultural or community-sensitive matters.
- Support communications that promote awareness and understanding of the Nation, its history, governance, culture, programs, achievements, and priorities.
- Demonstrate cultural sensitivity and sound judgment when communicating information involving community members, leadership, government, media, or external stakeholders.
- Protect confidential, personal, and sensitive information in accordance with applicable legislation, policies, and Nation requirements.
QUALIFICATIONS
- Bachelor’s degree or diploma in Communications, Public Relations, Journalism, Marketing, Media Studies, Indigenous Studies, or a related field.
- Minimum of 3–5 years of progressive communications, public relations, media, government relations, or community engagement experience.
- Experience working in an Indigenous government, First Nation, Indigenous organization, non-profit organization, government, or similar environment is considered a strong asset.
- Demonstrated experience developing and implementing communications strategies and plans.
- Strong writing, editing, proofreading, and storytelling skills.
- Demonstrated experience creating content for websites, newsletters, social media, and other digital platforms.
- Experience managing social media platforms and digital communications is required.
- Experience with graphic design, photography, video production, or content management systems is considered an asset.
- Experience working with media and responding to media inquiries is considered an asset.
- Strong understanding of communications principles, public relations, community engagement, and issues management.
- Demonstrated ability to translate complex information into clear, concise, and accessible communications.
- Strong project management, organizational, and time-management skills.
- Excellent interpersonal and relationship-building skills.
- Ability to exercise sound judgment, discretion, diplomacy, and confidentiality.
- Ability to work independently while also collaborating effectively with leadership, departments, employees, citizens, and external stakeholders.
- Strong proficiency with Microsoft Office, including Word, PowerPoint, Outlook, and Excel.
- Familiarity with social media management, website content management, graphic design, photography, and video-editing tools is an asset.
- Excellent written and verbal English communication skills.
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