Communications & Brand Manager

MAKR Group; Kelowna; On-site; CAD 80,000 - 95,000; Full time

Benefits offered by this job

Competitive salary

Paid vacation & wellness days

Benefits package + RRSP + DPSP

Employee assistance program

Professional development

Safety reimbursement

People-first culture

Job summary

MAKR Group in Kelowna, BC seeks a Communications & Brand Manager to elevate how our brands sound, look, and tell our story. This role leads brand strategy, communications, social media, content, and creative direction to ensure clarity, consistency, and quality across all channels.

Reporting to the Director of Marketing, the role provides strategic leadership and hands-on guidance to the brand and communications team, supporting campaigns and business initiatives with a shared marketing

Qualifications

• 4–8 years of experience in brand, communications, marketing, or related field.
• Senior brand/communications role with strategy and execution responsibility.
• Proven leadership, hiring, coaching, and cross-functional team management.
• Excellent written, verbal, interpersonal and presentation skills.

Responsibilities

• Own and lead brand strategy and stewardship across all MAKR brands.
• Develop, maintain, and enforce brand guidelines, messaging frameworks, and narrative pillars across all touchpoints.
• Lead content, storytelling, and communications strategy across channels.
• Oversee social media strategy and content direction for all MAKR brands.
• Set creative direction for campaigns, events, and brand moments.
• Oversee design and multimedia storytelling with partners.
• Partner with Marketing Operations on campaigns and events.
• Build and evolve dealer, partner, and stakeholder communications.
• Lead, mentor, and develop brand team members.
• Foster culture of creativity, accountability, and quality.

Skills

Leadership

Communication

Writing

Presentation

Strategic thinking

Education

Communications degree

Marketing degree

Tools

CMS

Social media tools

Job description

We are MAKRs – Our common goal, our passion, is to create global communities connected through play and social experiences. The MAKR Group is comprised of three brands: Waterplay, a global splash pad provider; Parkworks, a Western Canadian park space supplier; and Wekid Mfg., Canada’s most playfully professional steel manufacturing team.

With tens of thousands of play and park space installations worldwide, we’ve helped millions of people of all ages and abilities access fun, inviting, and “go-backable” recreation spaces. What makes us jump out of bed every morning is knowing we’re integral to creating these meaningful places, and we need people like you to help us build them!

You’re energized by building brands with purpose, clarity, and heart, and you care deeply about how they show up in the world. You love storytelling, design, and communication, stay curious about trends, and are always looking for smarter, more compelling ways to connect with audiences. You bring perspective (not just opinions) and know how to guide teams toward stronger outcomes through collaboration, clear ownership, and shared goals. As a people-first leader, you enjoy coaching and mentoring others, set a high bar for quality, and foster a culture of creativity, accountability, and trust.

You inject fun into all aspects of your work and invite others to do the same. We’re a different kind of company, and we’re looking for a different kind of individual to join our team!

As the Communications & Brand Manager, you’ll be responsible for owning and elevating how MAKR’s brands show up in the world — how we sound, how we look, and how we tell our story. This role leads brand strategy, communications, social media, content, and creative direction to ensure clarity, consistency, and quality across all channels.

Reporting to the Director of Marketing, the Communications & Brand Manager provides strategic leadership and hands-on guidance to the brand and communications team, while partnering closely with the Marketing Operations Manager, to support campaigns and business initiatives. This role maintains clear ownership of brand and communications outputs while collaborating effectively within a shared marketing leadership model.

In this role, your responsibilities will include:

• Own and lead brand strategy and stewardship across all MAKR brands, ensuring a cohesive identity with distinct brand voices where required.
• Develop, maintain, and enforce brand guidelines, messaging frameworks, and narrative pillars across all written and visual touchpoints.
• Lead content, storytelling, and communications strategy, including thought leadership, case studies, long-form content, newsletters, public relations, earned media, and external communications.
• Oversee social media strategy and content direction for all MAKR brands.
• Set creative direction for campaigns, initiatives, trade shows, events, and key brand moments, ensuring alignment with brand standards and messaging.
• Oversee design, video, and multimedia storytelling in collaboration with internal and external creative partners.
• Partner closely with Marketing Operations on campaign planning, website messaging, trade shows, and events, providing brand leadership and creative direction while supporting performance goals.
• Build and evolve dealer, partner, and stakeholder communications strategies.
• Lead, mentor, and develop brand and communications team members, contributing to recruitment, workforce planning, and performance management.
• Foster a culture of creativity, accountability, quality, and continuous improvement across the marketing team.
• Own and govern the Digital Asset Management system and brand content libraries.
• Establish efficient workflows and processes to support high-quality creative and communications execution.
• Ensure adherence to MAKR brand standards, policies, and procedures.

OTHER INFORMATION:

This is a full-time, on-site position based in Kelowna, BC (805 Crowley Ave, Kelowna, BC V1Y 7G6), working Monday to Friday, 8-hour days.

WHAT YOU BRING:

• 4–8 years of experience in brand, communications, marketing, or a related field.
• Post-secondary diploma or degree in communications, marketing, journalism, or equivalent practical experience.
• Proven experience in a senior brand, communications, or creative role with responsibility for strategy and execution.
• Demonstrated leadership and people-management experience, including hiring, coaching, performance management, prioritization, and leading teams in cross-functional environments.
• Excellent written, verbal, interpersonal, and presentation skills.
• Strong ability to translate strategy into compelling brand narratives and high-quality content.
• Sound editorial and creative judgment with a high standard for quality.
• Critical thinking and problem-solving skills, with the ability to refine processes and manage complexity.

CONDITIONS OF EMPLOYMENT:

• Successful completion of a Criminal Record Check is required as a condition of employment.
• Must be legally authorized to work in Canada

WORK PERKS:

We thrive when our MAKRs thrive! Here's what you can look forward to...

• A competitive annual salary starting at $80,000-$95,000 (plus the potential to earn more through an annual bonus)
• 3 weeks of paid vacation and 5 wellness days that can be used flexibly to cover illness, injury, or personal time off
• Opportunity to enroll in our comprehensive group benefits package, registered retirement savings plan (RRSP), and deferred profit-sharing plan (DPSP) after three months of employment
• Access to free and confidential counselling, coaching, and resources through an Employee and Family Assistance Program
• Professional development opportunities to help you grow your skills and career
• Safety reimbursement for eligible expenses such as safety shoes, prescription safety glasses, and custom hearing protection
• A fun, people-first culture with product “testing”, catered lunches, contests, silent auctions, and more!

MAKR fosters an inclusive environment where every team member is valued, respected, and encouraged to share their unique perspectives. As part of this commitment, we welcome applications from all qualified persons.

We thank all applicants for their interest. Due to the high volume of applications received, only candidates selected to move forward will be contacted.

We may use AI-assisted technology throughout the recruitment process to help evaluate applications and improve hiring efficiency, while ensuring that final decisions are made by our hiring team