Commercial Growth Lead - Fresh Produce Genetics

Pairwise; Raleigh; On-site; CAD 185,000 - 256,000; Full time

Job summary

Pairwise is building its commercial engine to bring innovative genetics to growers, nurseries, and retailers in the US. You will own the full cycle from first conversation to signed agreements, negotiating licenses and supply terms while ensuring partners succeed.

You will collaborate with Agronomy, R&D, Marketing, Finance, and Regulatory to shape a scalable go-to-market strategy and help expand into new geographies worldwide.

Qualifications

• BS in agribusiness, agronomy, horticulture, plant sciences, business, or related field.
• 7–10 years of commercial experience in agriculture, fresh produce, or plant genetics.
• Proven track record meeting revenue targets and closing multi-stakeholder deals.
• Experience selling into the fresh produce or specialty crop value chain.
• Technical fluency in plant genetics and production agronomy for commercial terms.
• CRM proficiency with disciplined pipeline management and forecasting.

Responsibilities

• Develop US sales strategy and revenue targets with leadership and build a territory plan.
• Build and manage a qualified pipeline from prospecting through close with forecasts.
• Cultivate relationships across growers, nurseries, packer-shippers, marketers, and distributors.
• Partner with agronomy, finance, marketing, and regulatory teams to scale acreage and revenue.
• Negotiate licenses, production, and supply agreements; protect IP while favorable to partner.
• Support international development by evaluating geographies and distributors.
• Translate customer feedback into product, pricing, and category strategy.
• Represent Pairwise at trade shows and industry events with technical/commercial insights.
• Track market dynamics and adjust account strategy; maintain clear leadership updates.

Skills

Account management

Sales leadership

CRM tools

Forecasting

Education

BS in Agribusiness

Tools

CRM software

Job description

Pairwise is building its commercial engine to bring innovative genetics to growers, nurseries, and retailers in the US. You will own the full cycle from first conversation to signed agreements, negotiating licenses and supply terms while ensuring partners succeed.

You will collaborate with Agronomy, R&D, Marketing, Finance, and Regulatory to shape a scalable go-to-market strategy and help expand into new geographies worldwide.