COMM O 24R - Specialist, Integrated Marketing

White Spot; Vancouver; Hybrid; CAD 76,000 - 87,000; Full time

Job summary

Join a dynamic team at Destination BC as a Specialist in Integrated Marketing, where you will manage and implement brand marketing programs. Your role will focus on delivering projects on time and aligning with strategy, contributing to BC's tourism marketing. With flexible hybrid work options available, you will collaborate with various teams and partners to drive engagement through effective marketing strategies.

Qualifications

• Minimum three years' experience in developing integrated marketing campaigns.
• Experience managing external agencies and contractors.
• Knowledge of digital marketing best practices.

Responsibilities

• Manage the delivery of brand marketing programs.
• Collaborate with internal teams and external agencies.
• Optimize campaign activities based on performance.

Skills

Digital marketing

Project management

Communication

Marketing strategy

Content marketing

Education

Degree or diploma in marketing or business

Tools

Project management methods and tools (e.g., Asana)

Job description

Posting Title
COMM O 24R - Specialist, Integrated Marketing

Position Classification
Communications Officer R24

Union
GEU

Work Options
Hybrid

Location
Vancouver, BC V6B 0N8 CA (Primary)

Salary Range
$76,071.18 - $86,658.48 annually

Close Date
6/16/2025

Job Type
Regular Full Time

Temporary End Date

Ministry/Organization
BC Public Service -> Destination BC Corp.

Ministry Branch / Division
TACS/Destination BC

Job Summary

***Please DO NOT apply for this position by submitting your profile on this BC Government Hiring Centre website. Applications must be made via the following directions below.***

Position: Specialist, Integrated Marketing
Classification: CO24
Salary: $76,071.18 - $86,658.48
Status: Full-time, Temporary (12 months)
Location: Vancouver, BC
Work Option: Hybrid
Flexible work options are available, subject to an approved telework agreement; Hybrid work is available for employees residing within the Vancouver, Coast and Mountains (VCM) region and enables employees to telework from their home up to 3 days a week with in office days on Wednesdays and Thursdays.
Closing Date: June 16, 2025 at 4pm
Position #: 00123536
Competition #: DBC 2025-20

If you are interested and you meet the selection criteria, please respond to this link with your CV prior to 4 PM on June 16, 2025.

You must be a Canadian citizen, permanent resident or hold a valid work permit to apply for this temporary opportunity.

The initial salary for this position will start at the beginning of the listed salary range with the opportunity to advance up the pay grid in annual increments. An eligibility list may be established.

At Destination BC, we are passionate about showcasing the transformative power of British Columbia's travel experiences with the world. As a Provincially funded Crown corporation, we support BC's tourism industry through global marketing, destination development, industry learning, community programs, and visitor services. Recognized globally for our authentic brand, award-winning marketing, and innovative destination management, we work collaboratively to strengthen BC's tourism industry.

We offer exciting and meaningful work in a supportive, inclusive environment that values learning and professional growth. Our flexible work policy balances in-office collaboration with working from home, creating optimal conditions for both employees and the organization. This position is part of our hybrid model, where employees work in the office on Wednesdays and Thursdays and have the flexibility to work from home on other days.

Destination BC is committed to diversity, equity, and inclusion and welcomes applications from all qualified candidates. If you require accommodations during the hiring process, please contact [e-mail] . We are also committed to providing workplace accommodations for employees with disabilities, ensuring you have the support needed to perform your best work both during the hiring process and throughout your employment with us.

The Indigenous Applicant Advisory Service is available to Canadian Indigenous (First Nations [status or non-status], Métis, or Inuit) applicants. Indigenous applicants can contact this service for personalized guidance on the BC Public Service hiring process including job applications and interviews.

Learn more about our programs and services at www.DestinationBC.ca .

PURPOSE OF POSITION

Reporting to the Integrated Marketing Manager, the Integrated Marketing Specialist is responsible for the project management and implementation of Destination BC's brand marketing programs, ensuring delivery that is on brand, on time, on budget, and aligned with the relevant brand strategy. This role requires an understanding of marketing strategy and experience managing the delivery of brand campaigns. The Specialist brings knowledge of emerging tourism, brand and integrated marketing trends to effectively manage projects and provide strategic insight, and continues to develop this knowledge over time. They also have experience in digital marketing, mobile consumer behaviour, social media, content marketing, landing page development, and evolving media and technologies.

The Integrated Marketing Specialist operates in a fast-paced environment with tight deadlines and budgets. The role involves building and maintaining strong professional relationships with colleagues across Destination BC, as well as representatives in Destination BC's overseas offices as required. The Specialist also collaborates with contractors, marketing and technology agencies, and tourism industry partners. They manage multiple projects in coordination with various business partners and engage professionally with representatives at Destination BC, Destination Canada, other tourism organizations, agencies, the Ministry of Jobs, Tourism and Skills Training, as well as related public and private sector agencies.

SPECIFIC ACCOUNTABILITIES

• Collaborate with Integrated Marketing Manager to translate business objectives into integrated brand marketing programs;
• Manage the production, delivery, and evaluation of integrated brand marketing programs for a portfolio of brands targeting one or more traveller segments;
• Work closely with teams across the Global Marketing division to optimize campaigns and channel activations based on performance reporting and in-market intelligence;
• Collaborate closely with agencies (e.g. digital, traditional, PR) on integrated marketing program planning
• Serve as a marketing program liaison for internal teams and agency partners in the development and delivery of creative assets;
• Implement Destination BC brand strategies, policies, and standards, ensuring that all marketing programs adhere to trademark and copyright regulations;
• Provide tactical marketing expertise to colleagues and business partners, contractors, suppliers and industry partners, including active participation on project-based, cross-functional teams. This includes providing guidance/input on project briefs, communications plans, creative and media strategies, and their optimizations;
• Use established project management processes and systems-such as project briefs, timelines, estimates, and status reports-and recommend improvements where applicable;
• Manage project-related timelines and financial processes including:
  • Contributing to the timely and accurate management of the annual budget;
  • Managing assigned project budgets, including accurate oversight of estimates and invoices.
• May supervise staff including the assigning work, developing and evaluating performance plans, and approving leave;
• Manage program area contracts to ensure compliance with government policies and procedures and confirm satisfactory contract performance for payment processing; and
• Other related duties as required

JOB REQUIREMENTS

• Degree or diploma in marketing or business, and/or a related field or an equivalent combination of education and experience.
• Minimum three years' experience in the development, implementation and evaluation of large-scale integrated brand marketing campaigns across both digital and traditional channels.
• Minimum three years' experience in project management within marketing or advertising sector.
• Minimum two years' experience managing external agencies and/or contractors.
• Proven knowledge of digital marketing best practices and creative optimization strategies.
• Experience preparing project briefs, reports and decision-making documents for agencies and internal partners.
• Knowledgeable of emerging tourism and digital marketing trends.
• Excellent verbal and written communication skills, with the ability to manage multiple priorities and maintain attention to detail.
• Formal training/education in project management methods and tools (eg. Asana), is considered an asset.

COMPETENCIES

• Analytical Thinking is the ability to comprehend a situation by breaking it down into its components and identifying key or underlying complex issues. It implies the ability to systematically organize and compare the various aspects of a problem or situation and determine cause-and-effect relationships ("if...then...") to resolve problems in a sound, decisive manner. Checks to ensure the validity or accuracy of all information.
• Managing Organizational Resources is the ability to understand and effectively manage organizational resources (e.g., people, materials, assets, budgets). This is demonstrated through measurement, planning and control of resources to maximize results. It requires an evaluation of qualitative (e.g., client satisfaction) and quantitative (e.g., service costs) needs.
• Planning, Organizing and Coordinating is the ability to proactively plan, establish priorities and allocate resources, while developing and implementing complex plans to deliver on the organization's mandate.
• Results Orientation is a concern for surpassing a standard of excellence. The standard may be one's own past performance (striving for improvement); an objective measure (achievement orientation); challenging goals that one has set; or even improving or surpassing what has already been done (continuous improvement). Thus, a unique accomplishment also indicates a Results Orientation.

INDIGENOUS RELATIONS BEHAVIOURAL COMPETENCIES

• Self-discovery and awareness means understanding one's thoughts, feelings, values and background and how they impact the success of the interaction and relationship, or how they may influence one's work. It is recognizing one's own biases by tracing them to their origins, through reflection and by noticing one's own behaviour-and then intentionally seeking a way forward that positively impacts the interaction and relationship. It means maintaining new ways of thinking and acting when situations become difficult or uncertain, or in times of urgency.
• Cultural agility is the ability to work respectfully, knowledgeably and effectively with Indigenous people. It is noticing and readily adapting to cultural uniqueness in order to create a sense of safety for all. It is openness to unfamiliar experiences, transforming feelings of nervousness or anxiety into curiosity and appreciation. It is examining one's own culture and worldview and the culture of the BC Public Service, and to notice their commonalities and distinctions with Indigenous cultures and worldviews. It is recognition of the ways that personal and professional values may conflict or align with those of Indigenous people. It is the capacity to relate to or allow for differing cultural perspectives and being willing to experience a personal shift in perspective.
  

HOW TO APPLY & APPLICATION REQUIREMENTS:

To be considered for this position, your application must clearly demonstrate how you meet the education and experience as outlined in the job requirements section above. Applicants selected to move forward in the hiring process may be assessed on the knowledge, skills, abilities and competencies as outlined in the above Job Description. A Criminal Record Check (CRC) will be required.

A resume is required as part of your application. Ensure your resume includes your educational accomplishments, employment history including start and end dates (month and year) of your employment, and any relevant information that relates to the job to which you are applying.

As part of the application process, you will be prompted to complete an online questionnaire to demonstrate how you meet the job requirements. Responses to this questionnaire will be used to shortlist applicants against the job requirements.

Please allot approximately 30 minutes to complete the application.

Only applications submitted using the online application portal will be accepted.

Job Category
Administrative Services, Policy, Research and Economics