Chief Marketing Officer

Preszler Injury Lawyers; Toronto; Hybrid; CAD 100,000 - 150,000; Full time

Job summary

A leading firm in personal injury law is seeking a Chief Marketing Officer to redefine their marketing strategy. This role involves leading innovative marketing initiatives, enhancing brand visibility, and engaging client acquisition through digital and traditional channels. The ideal candidate has a proven track record in performance marketing and a growth-oriented mindset.

Benefits

Mission-driven workplace

Collaboration with innovative lawyers

Qualifications

• Proven experience as a CMO or Senior Marketing Director.
• Demonstrated expertise in performance marketing and lead generation.
• Strong understanding of social media strategy and branding.

Responsibilities

• Lead marketing strategy and build a firm-wide marketing roadmap.
• Grow brand visibility and evolve brand identity across platforms.
• Manage performance-driven campaigns and oversee relationships with agencies.

Skills

Performance marketing

Lead generation

Social media strategy

Community building

Content-driven engagement

Digital media

SEO

Branding strategy

Education

Bachelor’s degree in Marketing or related field

Job description

Direct message the job poster from Preszler Injury Lawyers

Human Resources Manager, SHRM-CP, CHRL, CPHR at Preszler Injury Lawyers

Fractional or Full-Time CMO – Help Us Redefine Legal Marketing

Location : Hybrid / Remote (Toronto-based firm)

Type : Fractional or Full-Time

Industry : Personal Injury Law

Are you a bold marketing leader ready to disrupt the legal industry?

We’re not your average law firm—and we’re not looking for an average CMO. Our firm is a recognized leader in personal injury law, with a national footprint and a reputation for results. But we’re ready to take it to the next level—and we need the right marketing visionary to lead the way.

We’re seeking a Fractional or Full-Time Chief Marketing Officer (CMO) with a growth mindset, digital savvy, and an entrepreneurial edge to lead strategy, elevate our brand, and drive measurable results across all channels. You’ll work directly with our executive team and have the freedom to build, test, and scale innovative campaigns that shape public perception and drive client acquisition.

What You’ll Do :

• Lead Marketing Strategy : Help build a firm-wide marketing roadmap aligned with business goals—digital, traditional, and grassroots.
• Grow Brand Visibility : Evolve our brand identity and storytelling across platforms, with a focus on trust, differentiation, and community impact.
• Own Social Media Strategy : Develop and execute a powerful social media presence across Instagram, LinkedIn, Facebook, TikTok, YouTube, and emerging platforms. Create a compelling voice that engages, educates, and builds trust.
• Create Social Campaigns That Convert : Build and manage organic and paid social media campaigns that generate leads, drive traffic, and support both awareness and case generation.
• Oversee Paid Media & SEO : Manage performance-driven campaigns (PPC, display, retargeting), optimize SEO rankings, and leverage analytics to inform spend.
• Drive Intake Growth : Collaborate with intake and operations teams to ensure seamless client experience and conversion optimization.
• Manage Agencies & Vendors : Oversee relationships with SEO, PR, media, and creative partners—or build an in-house team as needed.
• Innovate Relentlessly : Experiment with new content formats and platforms including short-form video, AI-powered content tools, influencer collaborations, and legal education content.

You Bring :

• Proven experience as a CMO, VP of Marketing, or Senior Marketing Director (legal, healthcare, or professional services experience is a plus—but not mandatory)
• A strong track record of performance marketing success , lead generation, and ROI-driven decision making
• Demonstrated expertise in social media strategy , community building, and content-driven engagement
• Deep understanding of digital media, SEO, paid campaigns, web conversion , and branding strategy
• Leadership experience managing teams, creatives, and cross-functional stakeholders
• A mix of creative thinking and data-driven execution
• An agile, growth-oriented mindset —comfortable working in a fast-moving environment with executive visibility

Why Join Us?

• Be part of a mission-driven firm advocating for people in their most vulnerable moments
• Collaborate with forward-thinking lawyers who embrace innovation, not resist it
• Shape one of the most recognizable brands in Canadian personal injury law

Ready to build something remarkable?

Apply now or reach out confidentially to [emailprotected] to explore how you could help us redefine what marketing looks like in the legal space.

Seniority level

Seniority level

Executive

Employment type

Employment type

Full-time

Job function

Job function

Marketing, Advertising, and Public Relations

Legal Services, Professional Services, and Marketing Services

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