Channel Manager

CPG Connect; Montreal; On-site; CAD 70,000 - 95,000; Full time

Job summary

A leading company in the food industry is searching for a Channel Manager – Retail to join their marketing team. This role will involve developing strategic goals, managing product promotions, and collaborating with external marketing teams. Ideal candidates should have extensive experience in retail marketing and a proactive approach to identifying market opportunities. The company offers a supportive work environment with comprehensive benefits and opportunities for professional development.

Benefits

Comprehensive benefits

Employee discounts

Recognition events

Qualifications

• 5-8 years of retail marketing and category management experience, preferably in the food industry.
• Proven ability to identify market opportunities and develop product lines.

Responsibilities

• Develop strategic Retail segment goals with sales teams.
• Provide market intelligence for new product development.
• Manage retail marketing budget and evaluate project effectiveness.

Skills

Retail marketing

Category management

Market analysis

Project management

Job description

Cardinal Meats is seeking candidates to fill an immediate opening within our marketing team for the role of Channel Manager – Retail. In this role, the Channel Manager will report to Cardinal’s Director of Marketing.

We’re looking for a self-motivated individual with an intermediate background in retail product development and/or brand management.

Specific accountabilities would include:

• Develop relevant strategic Retail segment goals with sales teams
• Provide market intelligence and industry data to develop business cases for new product development
• Create research and rationale for retail product offerings within current capabilities (outbound)
• Develop launch support programs and ongoing marketing support/promotional plans for new product introductions
• Conduct Category Tracking, Review, and Recommendations for the Grocery Retail Channel
• Collaborate to assess strategy (branded, private label, white label, etc.) for new retail products
• Provide Sales with market intelligence (trends, competitive reviews, etc.)
• Design retail packaging programs – graphic design, layout, and structural recommendations
• Manage retail category – branded SKU optimization
• Monitor marketing budget and evaluate spend effectiveness on projects
• Manage and develop external marketing teams (agency partners, photographers, designers, etc.) for retail projects
• Support marketing services for packaging mock-ups, sell sheets, and presentation materials

The ideal candidate would have:

5-8 years of retail marketing & category management experience, preferably in the food industry

Proven ability to identify market opportunities and develop product lines to maximize them

Background in creating promotional support plans for in-market brands

Ability to analyze market data to lead the organization into new retail categories and segments

Experience leading projects to completion in collaboration with cross-functional teams

Experience working in a fast-paced, entrepreneurial environment

Traits of a proactive/self-starter, logical thinker, and team player

Cardinal Meats was founded in 1966 as a family business and maintains its family-friendly roots today through employee and stakeholder recognition and development.

We take care of our employees with a safe work environment, comprehensive benefits, recognition events, employee discounts, and more. We value input and foster a collaborative environment that encourages ideas, leading to new products and processes. Our culture promotes innovation by encouraging employees to take risks and develop professionally.