Category Management Analyst

CA09 Labatt Brewing Company Limited; Toronto; On-site; CAD 55,000 - 75,000; Full time

Job summary

A leading company in the brewing industry seeks a Marketing Analyst to conduct market analysis and develop marketing tools. The ideal candidate will have a B.A. in Business Administration with a focus on marketing, close to 3 years of experience, and strong analytical skills. Join a team that values passion and creativity in a dynamic environment.

Benefits

Health benefits plan

Retirement plan with company matching

Annual allotment of Beer and Beyond-Beer products

Qualifications

• Close to 3 years’ experience in retail sales and marketing.
• Mastery of Windows environment and Microsoft Office software.
• Excellent communication skills in English.

Responsibilities

• Conduct macro and micro analysis of the beer market.
• Write business reviews and analyses on product promotions.
• Create planograms based on category analysis.

Skills

Analysis

Consumer Behaviour Observation

Communication

Planning and Prioritization

Education

B.A. in Business Administration (Marketing)

Tools

Microsoft Office

JDA Planogramming Suite

Access

Job description

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

COMPANY :

Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.

JOB RESPONSIBILITIES

• Conduct macro and micro analysis of the beer market so as to ascertain consumer trends in the global brewing industry and also in each segment, in order to identify sales opportunities.
• Write business reviews and analyses on the impact of product promotions, brochures, prices and marketing, as well as recommendations that will encourage growth of the category for Labatt brands.
• Create planograms based on category analysis and on objectives of profitability, quantities and aesthetics. Manage the Nielsen data bank.
• Develop and distribute new marketing tools for major accounts and the sales force.
• Analyze retail and market level data to recommend category assortment in store

JOB QUALIFICATIONS

• B.A. in business administration (with a major in marketing) or in a related discipline.
• Close to 3 years’ experience, ideally in retail sales and marketing.
• Skilled in analysis and observation focused on consumer behaviour.
• Ability to plan and prioritize routine and ad hoc tasks in order to reach established objectives.
• Mastery of Windows environment and Microsoft Office software (Excel, PowerPoint).
• Practical experience in complex data bank processing an asset (Access, Spaceman, Workstation).
• Excellent communication skills; must speak and write well in English.
• Independent and dynamic, with good people skills.
• Experience with working with JDA planogramming suite

WHY LABATT :

As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.

BENEFITS

• Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs.
• Additional flex credits for healthcare or wellness spending accounts
• Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future.
• Personalized support through an inclusive family-forming benefit, and generous financial support / top-ups for parental leave
• Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more.
• An annual allotment of Beer and Beyond-Beer products for employees!

EQUAL OPPORTUNITY EMPLOYER

At Labatt Breweries of Canada, we are an equal opportunities employer, and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.