Casino Content Editor

Legend; Toronto; On-site; CAD 55,000 - 75,000; Full time

Job summary

Join a leading digital media company in the competitive sports betting sector as a Casino Content Editor. You'll collaborate with a talented team, driving SEO-driven content in the North American market while embracing opportunities for growth in a dynamic, innovative environment. Your expertise in content creation and optimization will help enhance user experiences and engagement.

Benefits

Annual discretionary bonus

Paid annual leave plus public holidays

Long-term incentive plan

Flexible work-life balance

Engaging development opportunities

Exciting global events

Qualifications

• Strong command of English with French as a plus.
• Experience in editing content for web.
• Hands-on experience with SEO metrics.

Responsibilities

• Proofread, line edit, and write original copy.
• Utilize SEO best practices for content.
• Analyze content performance and optimize strategies.

Skills

English grammar and language

SEO

Collaboration

Tools

Content Management System

Job description

About Covers and Legend

Here at Covers, we're a top digital media company in the sports betting industry, with a clear sense of purpose and a belief that success comes from the strength of our team and our culture.

We're proudly part of Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.

We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide.

If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it.

Unlock the Legend in you.

The Role:

The ever-evolving online casino landscape keeps us on our toes, pushing us to rethink solutions constantly. By uniting the brightest minds to tackle big opportunities and challenges, we take on new market demands with fresh, fearless innovation. If you're ready to join our team, bring your A-game, and dive headfirst into building better experiences – then let's make history together.

The Casino Content Editor will report directly to the Content Manager and will get to collaborate with a high-performing team. The successful candidate will help launch and optimize SEO-driven commercial content for one of our largest sites, specializing in our North American market.

In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.

Your Impact:

• Serve as a gatekeeper for our North American market and for commercial content published on our websites.
• Brief and liaise with freelance writers to ensure copy is produced and deadlines are met.
• Proofread, line edit, and write original copy to match the tone and clarity our audience expects.
• Review and update content using user data and SEO best practices. Check casino bonuses for accuracy and keep pages current. Use tools like SEMrush, Ahrefs, and SurferSEO to find and add the best keywords, boosting our search rankings.
• Regularly analyze content performance using tools like Adobe Analytics and present insights to optimize future content strategies.
• Develop and maintain key performance indicators (KPIs) for content success, such as click-through rates, conversion rates, and engagement metrics.
• Stay informed about the latest trends, developments, and regulations within the online casino industry to ensure content is accurate, up-to-date, and compliant.
• Use your skills and keen eye to suggest new, innovative ways of engaging our audience and expanding the market.

What You'll Bring:

• You have a strong command of English grammar and language, with French language skills a plus.
• Hold relevant experience in a similar role editing content for the web and hands-on experience with SEO from a previous role and experience using metrics to monitor/validate content success.
• Be self-motivated and adaptable, thriving in a fast-paced environment with a "can do" attitude, and working confidently both independently and collaboratively with a team. Constantly strive to learn, develop, and embrace feedback.
• Team player mentality. We like to work with friendly people who thrive when working collaboratively.
• Improvement mindset. Constantly striving to learn, develop, and grow – you embrace feedback.
• Experience using a Content Management System (CMS) like WordPress or Contentful is a major plus.

The Interview:

• 1st: Initial Chat with Talent Partner (30 mins via Zoom)
• 2nd: Interview with Content Manager and Sr. Content Editor
• 3rd: Editing assignment - you will be given 3-5 days to complete the task and send it back for us to review
• 4th: Final Interview with our team

Why Legend?

• Super smart colleagues to work alongside and learn from.
• Engaging development opportunities at all levels.
• Tailored flexibility for your work-life balance.
• Annual discretionary bonus to reward your efforts.
• Paid annual leave plus public holidays
• Long-term incentive plan so we can all share in the growth and success of Legend.
• Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
• Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country-specific benefits, please reach out to your talent partner.

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team [e-mail], and we'll do all we can to support you.