Canada Brand Growth Manager

Joie Children's Products, Inc.; Toronto; On-site; CAD 100,000 - 140,000; Full time

Job summary

Joie Children's Products, Inc. is seeking a Brand Marketing Manager, Canada to lead the growth and execution of Joie's marketing strategy across the Canadian market, connecting brand, retail, digital, and consumer touchpoints through clear strategy, strong execution, and locally relevant marketing that supports engagement and business impact.

As the primary brand owner for Canada, this hands-on role oversees trade marketing, digital marketing, social media, influencer partnerships, partnerships,

Qualifications

• Eight to twelve years of experience in brand marketing, digital marketing, trade marketing, or a related field.
• Experience leading marketing initiatives across retail/trade, digital, ecommerce, and consumer engagement programs.
• French proficiency preferred; with Canada bilingual market experience considered an asset.

Responsibilities

• Own Joie Canada's overall marketing strategy and annual marketing plan.
• Develop integrated marketing plans for brand awareness, launches, retail sell through and market growth.
• Collaborate with sales, ecommerce, and global teams to ensure alignment with brand strategies.
• Lead trade marketing and retailer partnerships with major Canadian retailers.
• Oversee paid media, influencer, and content marketing initiatives.

Skills

Brand marketing

Digital marketing

Trade marketing

Retail marketing

Ecommerce

Content marketing

French proficiency

Job description

Joie Children's Products, Inc. is seeking a Brand Marketing Manager, Canada to lead the growth and execution of Joie's marketing strategy across the Canadian market, connecting brand, retail, digital, and consumer touchpoints through clear strategy, strong execution, and locally relevant marketing that supports engagement and business impact.

As the primary brand owner for Canada, this hands-on role oversees trade marketing, digital marketing, social media, influencer partnerships, partnerships,