(CAN) Senior Director, Communications

Walmart Canada Corp; Mississauga; On-site; CAD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a strategic communications leader to enhance its reputation and manage sensitive issues. This pivotal role involves advising top executives and developing comprehensive communication strategies that resonate across various platforms. The ideal candidate will have extensive experience in public relations, crisis management, and digital communications, with a proven track record of leading teams and managing high-profile initiatives. Join a forward-thinking organization where your expertise will play a crucial role in shaping corporate narratives and driving impactful communications.

Qualifications

• 10+ years in communications/public relations, with 5+ in leadership.
• Proven experience in crisis management and corporate communications.

Responsibilities

• Serve as a senior advisor to the CEO, leading reputation management.
• Design and execute communication programs aligned with corporate goals.

Skills

Crisis Management

Public Relations

Digital Communication

Media Relations

Leadership

Strategic Thinking

Writing and Editing

Interpersonal Skills

Education

Bachelor’s degree in Communications

Diploma in Public Relations

Tools

AI Communication Tools

Job description

Position Summary...

Leads the overall strategic direction and implementation of Walmart Canada’s Internal and External communications across multiple channels (Internal associate communications, Executive communications, public and media relations, thought leadership, issues management, and digital communications) to help strengthen the company’s reputation and achieve its operational and corporate goals. Reports directly to the VP Communications and Corporate Affairs and directly supports the Canadian Leadership Team to provide guidance and manage high-profile, highly sensitive information and issues to protect the company from reputational damage.

What you'll do...

Major Responsibilities

1. Strategic Counsel: Serves as a key senior advisor to the Chief Executive Officer and Canadian Leadership Team, leading reputation management and acting as a company spokesperson as needed, ensuring consistency in messaging and strategic direction.
2. Reputation Management: Develops, implements, and measures public relations and thought leadership activities supporting Walmart Canada's strategic positioning.
3. Crisis and Issue Management: Develops and manages responses to sensitive issues affecting Walmart Canada's reputation, including crisis communication and business continuity planning.
4. Enterprise Communications: Designs and executes comprehensive communication programs aligned with Walmart Canada's goals and major events (e.g., store openings, product launches).
5. Corporate Communications: Oversees key corporate initiatives and announcements to enhance Walmart Canada's reputation and ensure alignment with Walmart Inc.
6. Measurement: Regularly reviews and refines communication activities, staying updated on latest trends and best practices.

Qualifications

• Bachelor’s degree or diploma in Communications, Public Relations, Journalism, Marketing, or related field.
• Minimum of 10 years in communications/public relations, with at least 5 in a leadership role managing a team.
• Proven crisis and issue management experience.
• Experience in corporate communications and agencies preferred.
• Strong digital and social media skills.
• Excellent writing, editing, and verbal communication skills.
• Proficiency with communication tools and AI software.
• Media relations experience, including serving as a spokesperson.
• Strong interpersonal skills and ability to handle sensitive information discreetly.
• Strategic thinker with proactive problem-solving skills.
• Leadership ability to inspire and lead teams.
• Organizational skills, especially in creating structured communication frameworks.
• Executive presence and ability to manage upward.
• Growth mindset and proactive attitude.
• Public Relations accreditation (e.g., APR) is a plus.

Minimum Qualifications

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Preferred Qualifications

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Walmart will accommodate the disability-related needs of applicants and associates as required by law.

Primary Location

1940 Argenita Rd, Mississauga, ON L5N 1P9, Canada

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