Campus Marketing Lead: Brand & Growth Initiatives

Aramark Canada; Alberta; On-site; CAD 55,000 - 60,000; Full time

Benefits offered by this job

Paid vacation

Health benefits

Pension plan matching

ERGs

Educational assistance

Career growth

Safe workplace

Job summary

Aramark Canada seeks a Marketing Coordinator to lead campus-based marketing strategies, align with university brands, and drive growth across retail dining, residence dining, and catering. You will partner with campus and brand teams to build integrated plans and ensure a cohesive dining brand identity.

This role focuses on executing annual plans, campaigns, and digital communications, while analyzing results to inform operations and leadership.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• 3–5 years marketing experience, preferably in foodservice, hospitality, retail, or higher education environments.
• Experience developing integrated marketing plans across multiple channels.
• Strong brand management and partnership marketing experience.

Responsibilities

• Lead campus marketing strategy and brand partnerships.
• Develop and execute annual marketing plans for retail dining, residence dining, and catering.
• Maintain cohesive campus dining brand identity across spaces and digital channels.
• Support catering sales with campaigns and materials.
• Execute in-unit marketing activations, events, content, and social media; track results and provide insights.

Skills

Brand management

Marketing strategy

Digital marketing

Campaign planning

Project management

Communication

Education

Bachelor’s degree in marketing or related field

Tools

Microsoft Office

Design tools

Job description

Aramark Canada seeks a Marketing Coordinator to lead campus-based marketing strategies, align with university brands, and drive growth across retail dining, residence dining, and catering. You will partner with campus and brand teams to build integrated plans and ensure a cohesive dining brand identity.

This role focuses on executing annual plans, campaigns, and digital communications, while analyzing results to inform operations and leadership.