Campaign Strategy & Optimization Lead

BMO; Toronto; Hybrid; CAD 70,000 - 150,000; Full time

Benefits offered by this job

Health insurance

Tuition reimbursement

Accident and life insurance

Retirement savings plans

Job summary

BMO Financial Group in Toronto seeks a Manager of Campaign Strategy & Optimization for Everyday Banking to drive data-driven campaigns across email, direct mail, digital and frontline channels.

You will translate business roadmaps into targeted strategies, define audience approaches, and optimize performance with test-and-learn programs while collaborating with Product, Marketing and Analytics teams.

Qualifications

• 4–7 years of experience in marketing strategy or campaign planning.
• Experience developing data-driven, multi-channel campaigns.
• Cross-functional collaboration in complex initiatives.
• Ability to translate insights into actionable contact plans.

Responsibilities

• Develop targeted, data-driven campaign strategies across channels.
• Define segmentation, targeting rules, and audience strategies.
• Lead testing and optimization with A/B tests and sequencing.
• Govern contact strategy and channel mix to balance business needs.

Skills

Campaign strategy

Segmentation

Data-driven analysis

Cross-functional collaboration

Communication

Ambiguity management

Education

Post-secondary degree in Business, Marketing, Finance, Commerce

MBA or advanced degree is asset

Tools

SQL

SAS

Python

Job description

BMO Financial Group in Toronto seeks a Manager of Campaign Strategy & Optimization for Everyday Banking to drive data-driven campaigns across email, direct mail, digital and frontline channels.

You will translate business roadmaps into targeted strategies, define audience approaches, and optimize performance with test-and-learn programs while collaborating with Product, Marketing and Analytics teams.