Business Development Representative - Toronto/Remote

War-Room-Holdings; Toronto; Remote; CAD 55,000 - 65,000; Full time

Benefits offered by this job

Fully remote

Extended remote days

Summer hours

Paid vacation

Health & dental benefits

Professional development

GRSP matching

Job summary

War Room is seeking a Business Development Representative to join our growing team. This fully remote role is based in the Greater Toronto Area and follows a 9:00 AM–5:00 PM Eastern schedule.

Reporting to the Director of Sales, you will generate new opportunities and qualify leads to support our sales pipeline. You’ll build targeted outreach, book discovery meetings, and track activities in HubSpot, collaborating with the sales team to position our digital marketing and tech services.

Qualifications

• 1-3 years of experience in B2B sales development or business development with proven outbound prospecting.
• Interest in digital marketing, advertising, or tech services.
• Excellent verbal and written communication skills.
• Comfortable with outbound prospecting and resilient to rejection.
• Highly organized with the ability to manage multiple outreach activities.
• CRM experience is an asset (HubSpot / Salesforce).

Responsibilities

• Identify, prospect, and engage potential clients via outbound channels.
• Qualify inbound leads and book discovery meetings.
• Ensure a steady flow of qualified discovery meetings for the Sales team.
• Qualify prospects based on media budget, authority, and fit for paid services.
• Track leads and activities in CRM (HubSpot).
• Contribute to outreach reporting and pipeline visibility.

Skills

Prospecting outreach

CRM proficiency

Communication skills

Organization

Growth mindset

Cold outreach

Tools

HubSpot

Salesforce

Job description

Business Development Representative - Toronto/Remote

Who We Are

We are a highly specialized programmatic advertising agency. We focus 100% of our efforts on digital media buying.It’s how we exceed conversion goals in nearly every campaign we run and why our clients include some of the biggest companies in North America.

We know that happy employees = exceptional work and client satisfaction. That’s why we’ve created an environment that is welcoming and inspiring for all team members. We value your aspirations, and we’ll regularly help you set goals to achieve those milestones.

We’re open, honest, and firm believers of ideas coming first – not egos. We believe in clear lines of communication and a culture that champions creativity and growth, and we always celebrate accomplishments.

About the Role

War Room is looking for a Business Development Representative (BDR) to join our growing team! Reporting to the Director of Sales, you will be responsible for generating new business opportunities, qualifying leads, and supporting our sales pipeline. You’ll play a key role in connecting with prospective clients and positioning our digital marketing and technical services to meet their needs.

This is an exciting opportunity for someone who is motivated, curious, and eager to build a career in sales within a fast-growing digital marketing agency.

This is a fully remote role requiring candidates to be based in the Greater Toronto Area (GTA) and available to work 9:00 AM–5:00 PM Eastern Time.

What You’ll Be Doing

• Identify, prospect, and engage potential clients through outbound channels (email, LinkedIn, and calling where appropriate).
• Qualify inbound leads and book discovery meetings that align with War Room's ideal client profile.
• Ensure a consistent flow of qualified discovery meetings for the Sales team.
• Qualify prospects based on anticipated media budget, decision-making authority, and a genuine reason to explore paid media services.

Prospecting & Research

• Build targeted prospect lists using tools such as lemlist, LinkedIn Sales Navigator, or similar platforms.
• Conduct account and contact research to personalize outreach.
• Support refinement of ICPs, personas, and targeting criteria.
• Develop, execute, and optimize multichannel outbound prospecting sequences.
• Accurately track leads, activities, and outcomes in HubSpot.
• Maintain strong CRM hygiene and follow established workflows.
• Contribute to reporting on outreach activity, conversion rates, and pipeline contribution.
• Share insights on what messaging and approaches are resonating in the market.
• Document relevant prospect qualification information in HubSpot to support a smooth handover to Sales.

Skills & Experience

• 1-3 years of experience in B2B sales development or business development, with demonstrated success in outbound prospecting and booking discovery meetings.
• Strong interest in digital marketing, advertising, or tech services.
• Excellent communication skills, both verbal and written.
• Comfortable with outbound prospecting and resilient in handling rejection.
• Highly organized with the ability to manage multiple outreach activities.
• Proactive self-starter with a growth mindset.
• Experience with CRM tools (e.g., HubSpot, Salesforce) is an asset.

Bonus Points

• Programmatic exposure/experience
• Agency experience

We ask that if you feel like you don’t check all the boxes but have the potential to learn what you don’t know, you still apply! We believe that diverse teams are high-performing teams and we strive to employ individuals with a diversity of backgrounds, experiences, and perspectives.

Our Hiring Process

We want you to know what to expect throughout our hiring process:

• HR Screening Interview – An initial conversation to learn about your experience, interests, and expectations.
• Hiring Manager Interview – A deeper discussion about your skills, experience, and alignment with the role.
• Practical Assignment – An opportunity to showcase your skills and approach through a hands-on, role-relevant assignment.

Fully Remote

Work From Anywhere – Up to 20 days of extended remote work per year

Summer Hours – Enjoy additional flexibility during the summer

Paid Vacation – 3 weeks annually

Health & Wellness – Extended health and dental benefits + wellness spending account

Professional Development – Funding to support your growth

Retirement Savings – Employer GRSP matching

We appreciate your interest and application. Only those applicants under consideration will be contacted.

War Room is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, colour, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth, and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances.

Reasonable accommodation is available for qualified individuals with disabilities, upon request.

In addition to the base salary range below, this role is estimated to offer approximately $24,000 CAD in annual performance-based variable compensation, subject to meeting performance targets and final approval of the compensation plan.

The pay range for this role is:

55,000 - 65,000 CAD per year (Toronto, Canada)