Business Development Representative (Remote)

Wingmate; Mississauga; On-site; CAD 42,000 - 66,000; Full time

Job summary

Wingmate is seeking a driven Business Development Representative (BDR) to generate new opportunities and build qualified pipeline in Mississauga, Canada. This outbound role focuses on prospecting, engaging decision-makers, and booking meetings for the sales team.

You’ll follow structured playbooks, maintain CRM data, and aim to exceed activity and pipeline targets, contributing to Wingmate’s growth and success in a collaborative, performance-driven environment.

Qualifications

• 1+ years of outbound sales, SDR/BDR, or cold calling experience preferred.
• Strong communication skills—clear, confident, and conversational.
• Ability to follow a structured process while thinking on your feet.
• Organized and disciplined with CRM and task management.

Responsibilities

• Prospect and generate new leads through cold calls, emails, and LinkedIn outreach.
• Engage decision-makers (Operations, Sales, and Leadership roles).
• Qualify prospects based on fit, need, and timing.
• Book and schedule meetings for Account Executives.

Skills

Outbound sales

Communication skills

CRM proficiency

Process adherence

Tools

CRM software

Job description

Wingmate is a pipeline management platform that transforms sales and service into a collaborative process. By bridging the gap between operations and revenue, Wingmate makes it simple for employees to capture vital information from anywhere and connect prospects to sales teams in real-time. Powered by the industry's most user-friendly CRM, Wingmate helps organizations streamline workflows and enhance productivity. Our mission is to empower teams to work together seamlessly towards shared growth and success.

Role Overview

We’re looking for a driven Business Development Representative (BDR) to generate new business opportunities and build qualified pipeline for Wingmate. This role is focused on outbound prospecting, engaging decision-makers, and setting up high-quality meetings for the sales team.You’ll play a key role in introducing Wingmate’s value to companies with field teams, helping them unlock new revenue from within their existing workforce.

What You’ll Be Doing:

• Prospect and generate new leads through cold calls, emails, and LinkedIn outreach
• Engage decision-makers (Operations, Sales, and Leadership roles)
• Qualify prospects based on fit, need, and timing
• Book and schedule meetings for Account Executives
• Maintain accurate activity and pipeline data in CRM (Wingmate)
• Follow structured playbooks while contributing feedback to improve messaging
• Consistently hit activity and pipeline targets

What We’re Looking For:

• 1+ years of outbound sales, SDR/BDR, or cold calling experience (preferred)
• Strong communication skills—clear, confident, and conversational
• Comfortable handling rejection and staying consistent with outreach
• Ability to follow a process while thinking on your feet
• Organized and disciplined with CRM and task management
• Interest in sales, tech, or SaaS

Nice to Have:

• Experience selling into industries with field teams (Waste, Linen, cleaning, logistics, etc.)
• Familiarity with CRM tools
• Experience working with structured sales playbooks

What Success Looks Like:

• Consistently hitting outbound activity targets
• Booking qualified meetings that convert to pipeline
• Providing feedback to improve scripts, targeting, and playbooks
• Becoming a reliable top-of-funnel contributor to revenue

Why Join Wingmate:

• Clear path for growth into Account Executive or senior sales roles
• High-impact role with direct influence on pipeline and revenue
• Collaborative, performance-driven team
• Opportunity to help shape how companies sell using their frontline staff