Business Development Representative

Vistera; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

Vistera is seeking a Business Development Representative to help build the Ontario market from the ground up. You’ll partner with our Ontario Account Executives to map accounts, identify owners, and hand credible conversations and qualified prospects to the AE calendar.

This in-office Toronto role emphasizes disciplined outbound prospecting, targeted sequences, and data-driven outreach. You are not closing deals yourself but driving meetings and helping grow Ontario with support from US market

Qualifications

• 2-3 years in a BDR/SDR/outbound role in SaaS or tech serving SMBs
• Experience building outbound cadences that generate conversations, not just activity
• Familiarity with CRM tools (Zoho and Apollo is a plus)

Responsibilities

• Source data and build targeted prospect lists and sequences in Apollo
• Anchor sequences to trigger events and map right accounts
• Execute multi-channel outbound outreach (email, phone, social, events)
• Meet or exceed weekly targets for qualified meetings
• Maintain prospect activity in CRM with history and next steps
• Provide regular visibility into outbound activity and pipeline to leadership

Skills

Outbound prospecting

CRM usage

SMB sales experience

Startup environment

Tools

Zoho

Apollo

Job description

Vistera launched in August 2026. We give Canadian small and mid-sized businesses same day access to senior legal, HR, and finance expertise, without the hourly meter or the overhead of hiring in-house. Big company muscle. Without the overhead.

This is the second Business Development Representative seat and the first in Ontario. You will partner directly with our Ontario Account Executives to build that territory from the ground up.

Your job is not to close. Your job is to find the owners and operators dealing with a legal, HR, or finance problem right now, open a credible conversation, qualify it properly, and hand the AE something worth their calendar.

This is not a dial-and-hope seat. Our market is owner-led businesses that respond to timing, not volume. You will be given the profile, the triggers, and the tools. What you bring is the discipline to work them every day.

You will work from our Toronto office. Ontario is our largest addressable market and this seat sits in it, close to the buyers and close to the AEs you are feeding.

Reports To: VP Revenue & US Operations

Market Focus: Ontario (primary), British Columbia and Alberta (secondary), US Market (support)

Location: Toronto, ON (In-office)

Compensation: $60,000-$65,000 salary + $20,000 variable

• Source your own data and build targeted prospect lists and sequences natively within Apollo. You are expected to map the right accounts and find the right decision-makers from scratch using a combination of Apollo’s database, LinkedIn, and market intelligence.
• Anchor every sequence to a trigger event, not a firmographic. A company posting for an in-house HR, legal, or finance role is telling us it is about to solve our exact problem the expensive way. Recent funding, a hiring surge, a contested termination, and a major contract are the others.
• Execute multi-channel outbound outreach (email, phone, social, local events, office drops) with messaging that breaks through the noise and is specific, relevant, and reflects a genuine understanding of the SMB challenges Vistera addresses.
• Develop sequences and cadences in Apollo that generate responses without being aggressive or generic, testing and refining messaging based on what is working.
• Meet or exceed weekly targets for qualified meetings booked and attended.
• Maintain accurate and complete records of all prospect activity in Zoho, including contact details, interaction history, qualification status, and next steps.
• Contribute to the ongoing refinement of the ideal customer profile and the qualifying criteria as the business learns more about which prospects convert and which do not.
• Provide the VP, Revenue & US Operations with regular visibility into outbound activity, pipeline volume, and conversion from outreach to qualified meeting.
• Respond to inbound leads generated through marketing activity including content, events, referrals, and digital campaigns with speed and relevance.
• Develop a working knowledge of the alternatives SMB owners default to today, including outside counsel at $500 to $700 an hour, an in-house hire, or a fractional CFO, and the objections that come with each.
• Share market intelligence gathered through prospect conversations with the product and commercial teams on a regular basis, contributing to the company's understanding of the market it is entering.
• Stay current on what Vistera delivers and how the expert network works so that prospect conversations are accurate and credible. Every outcome is signed off by a licensed senior professional, and that is the credibility you are selling.

US Market Support

• Support the VP, Revenue & US Operations in building pipeline in the US market and beyond as the expansion progresses, adapting outreach and messaging where needed to reflect the US buyer context.
• Assist with the research and prospecting activity required to support new US market entry as the expansion roadmap develops.

What We Are Looking For

Experience

• 2-3 years in a BDR, SDR, or outbound sales role in a SaaS or technology environment; preferably in the professional services industry serving SMBs.
• Demonstrated ability to build and execute outbound prospecting cadences that generate real conversations, not just activity metrics.
• Experience with CRM tools for managing prospect activity and pipeline. Zoho and Apollo experience is an asset.
• Exposure to SMB buyers is a meaningful advantage. The ability to speak credibly to a business owner is different from selling to a corporate procurement team.
• Early-stage or startup experience is an asset. You will be building the process from scratch and comfort with that environment matters.

Character and Approach

• Persistent without being aggressive. You follow up because you believe in what you are selling and you respect the prospect's time.
• Genuinely curious about the businesses you are calling on. The best conversations start with understanding, not pitching.
• Organized and self-directed. You manage your own activity without needing daily oversight and you hold yourself to your targets.
• Coachable. You take feedback from the AE team and the VP, Revenue & US Operations on what is working and what is not and you adjust quickly.
• Comfortable with ambiguity. Vistera is a new product entering the market and the playbook is being written in real time. You see that as an opportunity, not a problem.