Business Development Representative

Ignition; Toronto; Hybrid; CAD 55,000 - 85,000; Full time

Benefits offered by this job

Employee stock options from day one

RRSP Program with Employer Matching

20 days of accrued annual leave/vac

Wellbeing days - 10 days

Health, dental, and vision benefits

Annual education allowance

Employee recognition program

Wellness allowance

Headspace/LifeWorks subscriptions

WFH reimbursement and technology

Personal tax return assistance

Paid parental leave

Job summary

Ignition is seeking a Business Development Representative to front-line our sales strategy, engaging prospects from Ignition’s marketing funnel and identifying new opportunities through proactive outreach.

This high-velocity role focuses on accelerating pipeline growth in US and Canadian markets. You will convert interest into qualified opportunities, tailor messaging across buying stages, and drive revenue growth for a fast-growing SaaS platform in a supportive, ego-free environment.

Qualifications

• 1–2 years in a Sales Development or BDR role in a B2B SaaS environment.
• Proven track record of meeting or exceeding quotas.
• Comfort with high-volume prospecting and cold calling.
• Familiarity with GAP Selling, SPIN, or MEDDICC.

Responsibilities

• Respond quickly to inbound leads and qualify them for escalation to Account Executives.
• Conduct outbound prospecting using calls, emails, and social touches to build a pipeline of qualified opportunities.
• Nurture early-stage leads, advance opportunities, and schedule high-quality meetings.
• Deliver discovery sessions and product demos to accelerate prospects through the sales funnel.
• Meet KPIs such as call volume, email outreach, conversations, demos, and conversions.
• Research industry trends to tailor messaging to key personas.

Skills

Sales prospecting

Lead qualification

CRM proficiency

Communication skills

Time management

Tools

HubSpot

Salesforce

Gong

Outreach

Job description

Who We Are

Founded in 2013, Ignition is the leading revenue and billing automation platform for firms and agencies to transform their sales, billing and payment processes.

Ignition automates proposals, engagement letters, invoicing, payments and workflows in a single AI-powered platform, empowering 8,500+ businesses to sell, bill and get paid for their services with ease.

To date, Ignition customers have managed relationships with over 2.4 million clients and earned $13b in revenue via the platform. Ignition's global workforce spans Australia, Canada, New Zealand, the Philippines, US and the UK.

Company Values

• We are better everyday
• We work without ego
• We are smarter together
• We hero our customer

Role Location: We welcome candidates with full rights to work in Toronto, Canada and within a commutable distance from Downtown Toronto.

Hybrid Work Environment: This role requires two in-office days per week (currently Tuesdays & Thursday), and the remainder of time from your home office. Our office is located at 100 University Avenue in the Financial District of Downtown Toronto, near Union Station and the TTC.

Hours of Work: Eastern time zone hours (ie: 9am-5pm - however, you’ll have to flex occasionally to manage Pacific time zone requests to meet global colleagues/internal team meetings).

About The Team

The Ignition Sales team is highly collaborative and supportive, embodying a “work without ego” ethos. We embrace feedback and coaching to get better every day, sharing stories of our successes and challenges to help everyone on the team learn. Operating in a dynamic, fast-paced environment, we prioritize activities that drive results and focus on supporting our customers. As the first touchpoint in a prospect’s journey, the Sales team plays a key role in creating a personalized and valuable experience that ultimately converts prospects into delighted Ignition customers.

About The Role

As a Business Development Representative (BDR), you’ll be on the front line of our sales strategy, engaging prospects generated through Ignition’s marketing efforts and identifying new opportunities through proactive outreach.

This is a high-velocity role to accelerate Ignition’s pipeline growth in US & Canadian markets.

Your mission is to convert interest into qualified sales opportunities, accurately assessing prospect needs and guiding them through the sales process. Each interaction will require you to deliver tailored messaging, guiding prospects at various stages of their buying journey.

Join our team and help make a meaningful impact at a high-growth company. You’ll build a robust pipeline, support revenue growth, and develop expertise in our target markets. Together, let’s convert more prospects into delighted Ignition customers!

Day-to-Day Responsibilities

• Engage Inbound Leads: Respond quickly to leads generated by Ignition’s marketing efforts, qualifying them for further engagement with Account Executives.
• Drive Outbound Prospecting: Use cold calls, emails, and social outreach to identify potential clients to drive new logos, building a pipeline of qualified opportunities.
• Pipeline Management: Support Account Executives by nurturing early-stage leads, advancing qualified opportunities, and scheduling high-quality meetings.
• Conduct Discoveries and Demos: Provide prospects with high-quality discovery sessions and product demos, accelerating them through the sales pipeline.
• Meet KPIs Consistently: Focus on hitting targets such as call volume, email outreach, prospect conversations, demos booked, and conversions.
• Research and Market Insights: Understand industry trends, customer pain points, and develop messaging that resonates with key personas.

About You

• Driven and Goal-Oriented: Motivated to exceed KPIs and achieve top leaderboard positions, bringing high energy and focus to daily outreach.
• Sales Acumen: Skilled in prospecting and qualifying leads with a clear understanding of the sales process from first contact through conversion.
• Strong Communicator: Excellent verbal and written skills, with the ability to deliver personalized, compelling messaging at every touchpoint.
• Organized and Detail-Oriented: Able to prioritize a high volume of opportunities, ensuring follow-ups are timely and impactful.
• Adaptable and Coachable: Receptive to feedback and eager to learn, with a commitment to constant improvement.
• Experienced with Sales Tools: Proficiency in CRM systems, sequences, and call intelligence platforms such as HubSpot, Salesforce, Gong, or Outreach.

Qualifications

• 1-2 years of experience in a Sales Development, Business Development, or similar role in a B2B SaaS environment.
• Proven track record of achieving sales metrics and meeting or exceeding quotas.
• Comfortable with high-volume prospecting and cold calling.
• Familiarity with sales methodologies like GAP Selling, SPIN, or MEDDICC.
• Ability to thrive in a fast-paced, agile environment and to think creatively, sharing best practices with peers.

Interview Process

Please note that one of the interview rounds will entail an in person interview with our team at our Toronto office located at 100 University Ave.

Additional Information

Join our global SaaS scale-up company where we foster a collaborative, open, and transparent culture and work without ego. Our team comprises curious and intelligent colleagues who embrace challenges. Here’s what we offer:

• Employee stock options from day one
• RRSP Program with Employer Matching
• 20 days of accrued annual leave/vacation plus 10 wellbeing days to prioritize yourself and your loved ones
• Additional paid day off to celebrate your birthday, along with volunteering leave
• Health, dental, and vision benefits starting immediately
• Annual education allowance reimbursement to support your professional development
• Employee recognition program
• Quarterly wellness allowance to invest in your personal wellness
• Paid subscriptions to Headspace and LifeWorks EAP & Wellbeing Platform
• Flexible working arrangements, supported by WFH reimbursement and technology allowance to ensure your safety while working from home
• Personal tax return assistance (since we’re in the accounting business!)
• Paid parental leave

We may use AI enabled tools to support parts of our recruitment process, such as improving efficiency in scheduling and note taking. These tools are used responsibly and never replace human decision-making, all hiring decisions are made by our people.

We aim to keep the process transparent, respectful of your time, and as smooth as possible.

We encourage you to apply even if you don’t meet every requirement, experience comes in many forms, and diverse perspectives make our teams stronger.

Ignition is an equal opportunity employer. If you require accommodations during the recruitment process or need materials in an alternative format, please contact [e-mail].