Business Development Representative

Blue J; Toronto; On-site; CAD 60,000 - 90,000; Full time

Benefits offered by this job

Stock options

Competitive base salary

Great benefits package

Work-life balance

Job summary

Blue J in Toronto is seeking a proactive BDR to enter a fast-growing AI-driven tax software company. You will generate qualified opportunities through cold outreach and book meetings for Account Executives, with hands-on training and clear growth paths.

The role is hybrid with on-site presence in Toronto at least 3 days a week, and occasional travel for conferences. You will gain deep product knowledge, shadow demos, and build a foundation in enterprise sales for North America.

Qualifications

• Experience in B2B SaaS sales or transferable skills.
• Ability to conduct cold calls and emails to decision-makers.
• Willingness to travel for conferences occasionally.
• Hybrid work expectations in Toronto.

Responsibilities

• Conduct cold calls and emails to decision-makers at top accounting firms across North America — with occasional follow-up to conference and webinar registrants as a secondary focus.
• Attending trade shows and conventions as needed - virtually or in person.
• Effectively qualifying opportunities.
• Managing and maintaining your sales pipeline - moving prospects from lead to discovery to demo, while consistently capturing activity in our CRM (Salesforce) and other engagement tools.
• Maintaining LinkedIn presence, promoting marketing material and connecting with industry members.
• Meeting or exceeding monthly KPI goals created by your leadership team which will include meetings and demonstrations scheduled, and new pipeline created.

Skills

Cold outreach

Prospecting

Relationship building

Resilience

Team collaboration

Tools

CRM (Salesforce)

Job description

About Blue J

Blue J is the leading generative AI solution for tax professionals and one of Canada's fastest-growing AI companies. Headquartered in Toronto, we're a high-growth B2B SaaS company building industry-leading tax research software that helps accountants find accurate answers to complex tax questions with greater speed and confidence.

Backed by a $122M USD Series D funding round, we're scaling rapidly across North America and the UK while continuing to push the boundaries of what's possible with AI. By combining advanced technology with deep tax expertise, we empower tax professionals to work more efficiently, make better decisions, and deliver greater value to our clients.

The Opportunity

We’re looking for a BDR who is relatively early in their sales career and excited about this rare opportunity to enter a huge, untapped market and make an immediate and significant impact. We’re at an exciting stage in our growth, and we're looking forward to bringing on an enthusiastic, scrappy self-starter who can contribute meaningfully to our success.

You’ll collaborate with sales leadership to build thoughtful territory strategies and generate qualified opportunities through cold outreach. Your focus will be on booking meetings for our Account Executives, who will take the lead from there.

You’ll receive significant hands-on training and in-depth sales experience as we invest in your success with intentional professional development and support. Our ideal candidate will be inspired by what we’re doing and be motivated to advance in a fast-paced, innovative, rapidly growing company.

A Note on Location

We are excited to meet with qualified candidates and are grateful for everyone’s interest. Please note that this is a hybrid position requiring candidates to be on-site in Toronto at least 3 days per week. Additionally, there will be occasional travel for conferences. All candidates must be eligible to work in Canada.

What to Expect

• We’ll work closely with you during your onboarding to support you as you quickly ramp up on our processes and our market. By the end of onboarding you will have:
  • Developed a deep understanding of how Blue J delivers and adds value to our customers.
  • Developed a strong understanding of the product by regularly shadowing demos, especially those booked by BDRs and completing a successful discovery session with your leader or team members.
  • Learned cold calling and emailing tactics proven to be highly effective with top accounting firms.

• Overall, your role will involve:
  • Conducting cold calls and emails to decision-makers at top accounting firms across North America — with occasional follow-up to conference and webinar registrants as a secondary focus.
  • Attending trade shows and conventions as needed - virtually or in person.
  • Effectively qualifying opportunities.
  • Managing and maintaining your sales pipeline - moving prospects from lead to discovery to demo, while consistently capturing activity in our CRM (Salesforce) and other engagement tools.
  • Maintaining LinkedIn presence, promoting marketing material and connecting with industry members.
  • Meeting or exceeding monthly KPI goals created by your leadership team which will include meetings and demonstrations scheduled, and new pipeline created.

What You Offer Blue J

• You’re a trusted advisor who can build strong relationships with customers and colleagues. You may have experience in technology sales, or have transferrable skills from experience in a different industry.
• You’re resilient. You handle rejection with a growth mindset, using each no as a chance to learn and improve.
• You’re driven. You set ambitious goals for yourself and stay motivated to achieve them, always pushing for progress and results.
• You have business acumen. You’re comfortable discussing product differentiators and value propositions with senior decision makers
• You have intellectual curiosity, a willingness to try out new sales techniques, and a personal commitment to continuous learning and improvement.
• You’re a team player with empathy for colleagues and customers. You’re driven by competition but never at the expense of your team. You seek out opportunities to collaborate cross functionally and build relationships.
• You’re adaptable. You understand that growth stage companies are constantly evolving, and you need to be flexible in your approach and expectations. You are open-minded and positive, seeing the opportunity and excitement in periods of growth and change.
• You’re accountable. You do what you say you’re going to do, and are comfortable rolling up your sleeves to get deep into the numbers, track down the data, and deliver on short timelines with the resources of a startup company.
• You’re customer-obsessed. You deeply understand and care about our product’s value, who loves it, and why Blue J is the best and only option.
• You’re excited about what we’re doing! You want to be an early contributor to one of Canada’s rapidly growing companies and are genuinely invested in sharing in our success!
• Comfortable leveraging AI tools and emerging technologies to drive efficiency, improve workflows, and stay ahead of industry trends

What We Offer You

• Clear career growth — our last three BDRs were promoted to AE roles after consistently exceeding targets for a year.
• An incredibly exciting and rare opportunity to be an early team member shaping the sales function at a rapidly growing company. We’re building a revolutionary tool from the ground up, and you will have a meaningful role in shaping the team that builds it.
• We’re well-funded and offer competitive base salaries and stock options. You’ll play a crucial role in our growth, and it’s important to us that you share in our long-term success.
• We care about you as a whole person. You’ll have a healthy work/life balance and colleagues who respect it. We’ve mindfully put together a great benefits package that covers you and your family.
• We’ve got an amazing team. We’re mission-driven and motivated by success, but we’re friendly, we’re collaborative, and we care about each other.
• We’ve got all the start-up perks you’d expect, and are intentionally building a culture where you can feel safe to be yourself at work, and watch your career grow because your team has invested in you.

The Core Values That Define Our Culture

• We are customer-focused
• We put the team interest before self-interest
• We are pleasant and playful
• We are open to better ideas
• We move fast and fix things

We respect the people who put time and effort into applying for a job with us, and will do our very best to respond to candidates within 2 weeks of their application.

We believe our strength is built on diversity of thought, and encourage candidates from all backgrounds and experiences to apply. We value inclusiveness and are an equal opportunity employer. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

What to Expect in the Interview Process

We anticipate a high volume of applicants for this role and are excited to grow our team. A human will review each application and get back to you as soon as possible. We appreciate your patience and look forward to connecting with you!

All candidates must be eligible to work in Canada, and live within a reasonable commuting distance of our Toronto office.

Interview Process

Step 1: Chat with Elli, Talent Acquisition Manager

Step 2: Meet Alex, Manager, Business Development

Step 3:Present your case study on-site to Alex, Naufil (Director of Sales), and Sean (CRO).

Step 4: Wrap up with Ben, our CEO

How We Use AI in Our Hiring Process

To ensure transparency, we want candidates to know that Blue J uses AI-enabled tools within our applicant tracking system to help organize applications and highlight profiles that match the key requirements for each role.

AI does not make hiring decisions.

Every application is reviewed by a member of our Talent team, and all decisions throughout the process are made by humans.

We use these tools to support efficiency and consistency, not to replace human judgment and we’re committed to a fair, thoughtful, and equitable experience for every candidate.

Compensation

Base salary of $60K with on-target earnings of $90K, plus equity.

Final compensation will be set fairly and thoughtfully based on experience, expertise, and alignment with the role’s responsibilities. While all candidates are expected to bring directly relevant experience, the top of the range is typically reserved for individuals who demonstrate exceptional depth in the role’s core competencies, a strong track record of impact in similar environments, and the ability to operate with a high degree of autonomy from day one.