Business Development Representative

Measure Marketing Results Inc.; Oakville; On-site; CAD 50,000 - 65,000; Full time

Benefits offered by this job

Base salary of $50K–$65K CAD

Commission on qualified meetings

Collaborative work environment

Job summary

A dynamic marketing company is seeking a Business Development Representative to generate new business opportunities and nurture customer relationships. This role involves heavy CRM utilization and a high volume of outreach through cold calls and LinkedIn. The ideal candidate should have a Bachelor’s degree, 1-3 years of B2B experience, and strong communication skills. Compensation includes a base salary of $50K–$65K CAD and potential OTE of $75K–$100K CAD.

Qualifications

• 1–3 years B2B SDR or BDR experience, ideally in agency or SaaS.
• Energy, persistence, and clarity in conversations.
• Self-motivated and results-oriented mindset.

Responsibilities

• Prospect via cold calling, cold email, and LinkedIn outreach.
• Set qualified meetings for AEs.
• Maintain clean HubSpot CRM data.

Skills

Cold calling

CRM utilization

Communication skills

Organizational skills

Time management

Education

Bachelor’s degree in Sales, Marketing, Business, Communications, or related fields

Tools

HubSpot CRM

Job description

About the Role

We’re seeking a dynamic Business Development Representative (BDR) to identify, qualify, and nurture potential customers. You’ll play a crucial role in generating new business opportunities across Canada and the US, representing Measure Marketing by making a positive impression that sets the tone for the entire sales lifecycle. This role involves heavy CRM utilization (HubSpot) and a high volume of cold calling and LinkedIn lead prospecting. You’re the first touchpoint in our GTM engine—booking meetings, warming up the pipeline, and helping our agency fill our calendars with the right prospects. You’re confident on cold calls, creative in outreach, and disciplined in follow‑up.

Responsibilities

• Prospect via cold calling, cold email, and LinkedIn outreach.
• Set qualified meetings for AEs.
• Maintain clean HubSpot CRM data, sequences, and activity logs.
• Engage leads from inbound, events, or lead lists.
• Hit weekly KPIs (calls, emails, booked meetings).
• Establish rapport and nurture relationships through follow‑up communication and appointment confirmation.
• Monitor and report on business development performance and market feedback to inform strategic decisions.
• Stay updated on industry trends and sales techniques.

Requirements

• Bachelor’s degree in Sales, Marketing, Business, Communications, or related fields, or equivalent experience.
• 1–3 years B2B SDR or BDR experience (agency or SaaS preferred).
• Confident with cold outreach (phone, email, LinkedIn).
• Fluent in HubSpot CRM.
• Strong communication and note‑taking skills.
• Energy, persistence, and clarity in conversations.
• Strong organizational and time‑management abilities.
• Self‑motivated and results‑oriented mindset.
• Bonus: Exposure to the SEO/PPC/marketing industry.

What We Offer

• Base: $50K–$65K CAD (based on experience).
• Commission: $150–$300 per booked & qualified meeting, bonus on closed‑won attribution.
• OTE Year 1: $75K–$100K CAD.
• Collaborative and supportive work environment.
• Full‑time role.

About Measure Marketing

Measure Marketing is a dynamic and innovative marketing company that delivers exceptional digital marketing services to our diverse client base. We specialize in creating compelling content and crafting go‑to‑market strategies that engage audiences and drive results.

We’re an equal‑opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.