Business Development Manager, Walmart

Conagra Brands; Mississauga; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading company in the food industry seeks a Business Development Manager for Walmart. The role focuses on driving sales, managing key accounts, and executing business strategies. Candidates should have strong analytical and negotiation skills, along with experience in CPG sales. The position requires collaboration across various teams and offers a flexible work environment in Mississauga.

Qualifications

• 3-5+ years of CPG (Foods) Sales/Key account management experience.
• Strong report running and analytical abilities.

Responsibilities

• Deliver annual sales, trade and profit targets on Walmart and Amazon.
• Manage complex accounts and drive customer engagement.
• Utilize data to identify opportunities and prepare selling presentations.

Skills

Analytical Skills

Negotiation Skills

Communication Skills

Education

Post-secondary education in Business administration

Tools

MS Office

Nielsen IQ

Job description

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Responsibilities

1. Deliver annual sales, trade and profit targets on Walmart and Amazon for the assigned portfolio.
2. Support business planning and customer strategy alignment.
3. Execute defined business strategies and tactics.
4. Manage complex accounts, often involving advanced category management or specialized product lines requiring strong client relationship skills.
5. Contribute to eCommerce and digital business development, supporting team and corporate capability building.
6. Oversee Amazon business performance by managing third-party partners, ensuring strategy alignment, accurate TMA tracking, and growth delivery.

Position Summary

• Deliver annual sales, trade and profit targets on Walmart and Amazon for the assigned portfolio.
• Support business planning and customer strategy alignment.
• Execute defined business strategies and tactics.
• Manage complex accounts, often involving advanced category management or specialized product lines requiring strong client relationship skills.
• Contribute to eCommerce and digital business development, supporting team and corporate capability building.
• Oversee Amazon business performance by managing third-party partner, ensuring strategy alignment, accurate TMA tracking, and growth delivery.

Responsibilities

Customer Account Management:

Demonstrate ability to drive sales results & customer engagement.

• Customer accountability may range from partial accountability for one or two large accounts to full accountability for multiple small accounts.
• Lead strategic business initiatives & develop joint business plans with customers.
• Negotiate annual agreements, promo activity, listing fees, price increases & costing with customer.
• Create & present business reviews.
• Gain customer approval for in-store activation (displays, signs, etc.).
• Address retail pricing issues with customer.
• Manage routine demand and supply issues with customer.
• Handle customer communication regarding CAG policy, discounts, pricing, recalls/product quality issues, & complaints.
• Ensure new products are listed and target distribution is reached on key items.

Sales:

Utilize data and available resources to identify opportunities and prepare selling presentations.

• Deliver strong execution of new product launches both online and in-store.
• Influence shelf set via expanded distribution & positioning of Conagra Brands products including endless aisle on e-commerce (digital shelf).
• Deliver strong promotional calendar plans and execution.

Business Planning/Financial accountability:

Use sales analytics & insights to deliver customer solutions.

• Accurately forecast sales volume & trade dollars.
• Maximize trade investments and efficiencies aligned to business objectives.
• Develop, implement, and evaluate trade and shopper marketing initiatives based on insights.
• Conduct business and category analysis, developing & presenting category management solutions.
• Evaluate customer-specific reports and standardized POS reports.

Relationship Management within internal matrix organization:

• Drive alignment with Walmart’s strategic pillars, including value leadership, health-conscious offerings, digital acceleration, and retail execution.
• Lead end-to-end omni-channel activation efforts in collaboration with Commerce Marketing for cohesive shopper program execution across digital and physical touchpoints.
• Work closely with the account team and cross-functions such as Shopper Marketing, Category Management, Brand Marketing, Retail Sales, Finance & Supply Chain.
• Partner with Business Analyst & Customer Finance Manager in reporting and analytics.
• Maximize sales opportunities through perfect store execution & retail team communication.

Qualifications, Education & Experience

• Post-secondary education in Business administration, Commerce or related field.
• 3-5+ years of CPG (Foods) Sales/Key account management experience.
• Strong analytical skills & proficiency in MS Office (Excel, PowerPoint).
• Strong negotiation skills.
• Business and financial acumen: analytics, customer P&L, trade planning.
• Proficiency in Nielsen IQ.
• Ability to make data-driven recommendations.
• Attention to detail and data accuracy.
• Experience managing trade spending.
• Strong report running and analytical abilities.
• Excellent verbal and written communication skills.
• Ability to troubleshoot problems.
• Ability to work within a matrix organization.

Our Modern Workplace

Conagra’s culture of collaboration enhances our ability to meet goals and deliver value, offering flexibility for work-life balance. This role requires working from our Mississauga office 3 days a week.