Business Development Manager

Extendicare; Markham; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

Extendicare Canada is seeking a Business Development Manager to grow our Home Health division by identifying new opportunities and strengthening referral and funder relationships. You will translate client needs into practical solutions and support revenue growth through disciplined pipeline management.

You will partner with operations and clinical leaders to boost client satisfaction, position Extendicare as a trusted home and community care provider, and ensure regular account growth and

Qualifications

• Bachelor’s degree or equivalent in a related field and five years in business development or account management.
• Experience in healthcare, home care, or community care is preferred.
• Strong relationship-building and client needs translation to growth strategies.
• Experience with face-to-face meetings, presentations, outreach, and RFPs.

Responsibilities

• Identify and pursue new business opportunities and partnerships.
• Build territory/account plans and maintain a strong sales pipeline.
• Maintain CRM records, provide pipeline updates and forecast inputs.
• Collaborate with operations, finance, marketing, and leadership to drive growth.
• Support contract renewals, proposal development, and client engagement.

Skills

Relationship building

Account management

Prospecting

CRM software

Sales

Presentation

Education

Bachelor's degree in business administration, healthcare, healthcare administration, marketing, finance, or related field

Tools

CRM systems

PowerPoint

Excel

Outlook

Word

Job description

Job Description

Position Summary

The Business Development Manager supports growth for Home Health by identifying, qualifying, and advancing new business opportunities and strengthening relationships with existing and prospective partners. This role is accountable for building and maintaining relationships with referral sources, funders, community partners, and health system stakeholders; translating client needs into practical solutions; and supporting a disciplined revenue pipeline through CRM documentation, follow-up, and reporting. The Business Development Manager works closely with operational and clinical leaders to support account growth, client satisfaction, and continued positioning of ParaMed as a trusted provider of home and community care solutions.

Key Responsibilities

Prospecting and Business Development (35%)

• Identify, qualify, and pursue new business opportunities by monitoring referral trends, market dynamics, funder priorities, and competitor activity.
• Build territory/account plans that prioritize high-potential referral sources, funding partners, and community stakeholders.
• Conduct outreach through face-to-face meetings, warm and cold calling, presentations, conference participation, and community engagement.
• Develop and maintain a pipeline of opportunities, ensuring timely follow-up and disciplined movement through the sales cycle.
• Bring market insights and client feedback to leadership to help inform service development, positioning, and growth priorities.

Stakeholder Engagement and Account Management (35%)

• Build and maintain trusted relationships with clients, funding partners, health system stakeholders, referral sources, and community organizations.
• Prepare tailored engagement plans for meetings and calls, focused on understanding client needs and positioning practical solutions.
• Support account growth and retention by identifying client challenges, coordinating internal responses, and escalating risks or opportunities as needed.
• Partner with operations and program leaders to address service issues, support client satisfaction, and ensure expectations are clearly understood.
• Maintain regular touchpoints with assigned accounts and document key actions, decisions, risks, and next steps.

Revenue, Pipeline and Reporting (20%)

• Maintain accurate CRM records, including contacts, opportunities, activities, next steps, and pipeline stage progression.
• Support achievement of agreed growth and revenue targets for assigned accounts, geographies, or service lines.
• Prepare pipeline updates, account summaries, and forecast inputs for business development and operational leadership.
• Contribute to RFP responses, presentations, proposals, and partner-facing materials in collaboration with stakeholders.
• Use data and relationship insights to recommend practical actions that improve conversion, retention, and account health.

Cross-functional Collaboration and Team Contribution (10%)

• Work collaboratively with Integrated Care Design, Operations, Finance, Marketing, and other internal partners to support growth initiatives.
• Share market, funder, and client insights with leadership and relevant teams to support service planning and continuous improvement.
• Contribute to a growth-oriented culture by bringing a proactive, solutions-focused approach to relationship development and problem solving.
• Keep internal teams informed of changes in market expectations, service opportunities, and funder/client needs.

Knowledge, Education & Experience

• Bachelor’s degree in business administration, healthcare, healthcare administration, marketing, finance, or a related field; equivalent experience may be considered.
• Minimum five (5) years’ experience in business development, sales, account management, or stakeholder engagement; healthcare, home care, or community care experience is preferred.
• Demonstrated ability to build relationships, uncover client needs, and support growth through proactive prospecting and account management.
• Experience conducting face-to-face meetings, presentations, warm and cold outreach, and relationship-building activities with clients, funders, referral sources, and/or clinicians.
• Understanding of home and community care and how it fits within the broader health system.
• Experience using CRM systems to document activities, manage pipeline, and track follow-up actions.
• Proficient in Microsoft Office applications, including PowerPoint, Excel, Word, and Outlook.
• Solid analytical, problem-solving, and decision-making skills, with the ability to translate information into business actions.
• Business acumen and the ability to understand market needs, client priorities, and service positioning.

Technical and Interpersonal Skills

• Strong communication, presentation, and negotiation skills, with the ability to build credibility and trust with stakeholders.
• Ability to manage assigned accounts and opportunities independently while knowing when to elevate risks, barriers, or strategic opportunities.
• Comfortable using CRM data, pipeline reports and client insights to guide priorities and support decision-making.
• Highly organized and proactive, with the ability to manage multiple priorities in a dynamic environment.
• Solutions-oriented approach to addressing client questions, objections, service concerns, and growth opportunities.
• Collaborative working style with operations, clinical, finance, marketing, and leadership teams.
• Ability to support contract renewals, proposal development, presentations, and RFP coordination

Location

ParaMed Corporate Office, Markham: this is a hybrid role that includes travel as per requirements.

Time Type

Full time

Compensation Details

Compensation will be discussed during the recruiting process.

ParaMed is Canada’s leading provider of home health care services, driven by a mission to provide people with the care they need, wherever they call home. Our dedicated team of skilled professionals delivers a wide range of services to meet the full care spectrum of care needsincluding high-quality nursing, therapeutic, personalsupportand home support.We workhand-in-handwith health system partners to deliver personalized and coordinated care, support independentlivingand relieve capacity pressures on hospitals. Today, our national reach enables expanded access to care in homes and communities across Canada, allowing us to support more people in more places than ever before.

We provide competitive compensation that reflects the value of this role and the unique qualifications each candidate brings. Final salary offers are based on a variety of factors such as your skills, experience, education, and alignment with the responsibilities of this position.

Base salary is one component of our broader total rewards package. We offer a comprehensive suite of benefits designed to support your health, financial well-being, and long-term career growth. Your recruiter can provide more details about our total rewards offerings during the hiring process.

We may use artificial intelligence (AI) tools to support certain stages of the recruitment process, such as reviewing applications, analyzing resumes, or assessing candidate responses. These tools assist our recruitment team but do not replace human judgment — every application is reviewed by a member of our team to ensure thoughtful and equitable consideration. If you would like more information about how your data is processed, please contact us.

ParaMed is an equal opportunity employer committed to respectful and inclusive hiring practices. We welcome all applicants, including those from equity-deserving groups, including Indigenous peoples, women, people with disabilities, and visible minorities.

ParaMed is committed to fostering an accessible, inclusive, and equitable hiring process. We will gladly accommodate the needs of applicants throughout all stages of the recruitment process upon request and in accordance with applicable legislation. If you require support during any stage of the process, email us at [e-mail].

We acknowledge that the care we provide across Canada occurs on lands that have been cared for by many Indigenous peoples for generations. We recognize First Nations, Inuit, and Métis Peoples and their enduring connection to this land, and the importance of respect and cultural safety in the work we do.