Business Development Generalist - B2B Sales

Rules Cube; Canada; Remote; CAD 45,000 - 85,000; Full time

Job summary

Join a dynamic technology consulting firm that specializes in digital transformation. In this pivotal role, you will drive lead generation and business development efforts, connecting with potential clients and nurturing relationships to convert leads into sales opportunities. Your expertise in market analysis and sales strategies will be crucial in supporting the company's growth in one of the fastest-growing tech markets. This is a unique opportunity to accelerate your sales career in a high-energy, multi-cultural environment, where your contributions will directly impact the company's success.

Benefits

Salary + Sales Commissions

FTE Benefits

High-energy work environment

Opportunity for career acceleration

Qualifications

• 2+ years of experience in lead generation or sales development.
• Strong technology background and experience in the financial industry.

Responsibilities

• Identify and nurture leads until they can be converted to sales opportunities.
• Conduct research to find new business opportunities and maintain the CRM system.

Skills

Lead Generation

Sales Development

Market Analysis

Project Management

Communication Skills

B2B Sales

Research Strategies

Tools

Sales Hub

Salesforce

CRM Systems

Job description

We are a technology consulting firm specializing in digital transformation based in Canada. We are looking for an experienced candidate to help in generating leads and new business development.

This position will be responsible for contacting potential clients (B2B), identifying their business needs, and matching them to the right solutions before transferring the qualified lead to the Sales executive.

This role is very critical in helping Rules Cube achieve its strategic priorities by supporting new business pipelines.

What You Will Do

1. Discover and identify new leads during the first sales stage by searching, connecting, and managing prospects.
2. Contact prospects to establish a successful relationship and develop new opportunities.
3. Nurture the lead until it can be converted to a sales opportunity that will be transferred to the Sales executive.
4. Build, maintain, and forecast prospect pipeline, informing the CRM system on progress and assuring data quality.
5. Conduct wide-based research (e.g., cold calling, email marketing, social media, and other relevant channels) to identify new business opportunities in Canada and capture any international leads.
6. Conduct SPIN analysis – identifying potential clients' key business questions, pain points, and products that qualify to support client business needs.
7. Qualify and score the lead by assessing product fit, urgency, and budget availability.
8. Evaluate the success of activities you lead and recommend improvements.
9. Work closely with the Sales executive to identify the right leads and the best way to approach them.

Who are we looking for?

1. Experience in Lead Generation or sales and business development using dedicated channels.
2. Proven experience working with Sales Hub, Salesforce, etc.
3. Experience in sales or demand generation within the Financial Industry is a must; experience with Contact Center will be a plus.
4. Technology background is strongly recommended.
5. Hands-on experience with market analysis and defining the strategy to target new accounts, develop the business, and create new opportunities.
6. 2+ years’ experience in Search Engines and research strategies.
7. Good listener, positive and energetic phone skills, and strong writing skills.
8. Skills in creating and presenting PPT at a high level, relevant to their industry or target market.
9. Preferably experience in B2B sales.
10. Eager to discover valuable insights from customers.
11. Solid experience in project management processes and tools. Excellent organizational skills and ability to manage multiple projects efficiently.
12. Eager to learn, self-motivated, proactive, and driven by achievement.
13. Curiosity and ability to assimilate and understand new concepts quickly.

What You'll Find

1. A high-energy and multi-cultural company in one of the most growing tech markets.
2. An opportunity to accelerate your sales career in a fast-paced tech start-up environment.
3. Salary + Sales Commissions + FTE Benefits.