Brand Writer

Maple (getmaple.ca); Toronto; Hybrid; CAD 60,000 - 100,000; Full time

Job summary

An innovative health tech company is seeking a passionate Brand Writer to craft compelling short-form content that resonates with diverse audiences. In this role, you will shape the brand voice across various channels, from digital marketing to social media, ensuring consistency and engagement. Collaborating with cross-functional teams, you will transform complex ideas into clear, impactful messages that drive action and deepen connections. Join a supportive and creative environment where your contributions will help redefine healthcare experiences for Canadians. This is an exciting opportunity to make a meaningful impact in a fast-growing company dedicated to improving access to quality healthcare.

Benefits

Health, dental, and life insurance

Health spending account

Wellness budget

Virtual healthcare access

Paid health days

International work opportunities

Retirement savings plan

Professional development budget

3 weeks vacation

Qualifications

• 3-5 years of professional writing experience, ideally in B2B/B2C.
• Exceptional writing and editing skills with a keen eye for clarity.
• Proven ability to create engaging content across multiple channels.

Responsibilities

• Develop engaging short-form content for digital marketing and social media.
• Ensure consistency in tone and style across all written materials.
• Collaborate with teams to create content that enhances customer journey.

Skills

Short-form writing

Digital marketing

Social media content creation

Storytelling

SEO optimization

Adaptability

Education

Bachelor's degree in Communications, Marketing, or related field

Tools

Google Workspace

Slack

Figma

WordPress

Asana

Job description

About Maple

Founded in 2015, Maple is a fast-growing health tech company with a vision to power the future of healthcare by building a connected and superior experience for patients, doctors, nurse practitioners and other types of health providers.

We offer virtual care services across multiple distribution channels, including Direct-to-Consumer ("B2C"), Employers and Private Insurers ("B2B") and Public Sector Institutions ("B2I"). With a growing network of 2,000+ healthcare providers and nearly 4 million Canadians with access to our services, Maple is one of Canada’s fastest-growing virtual care companies.

We have established an entrepreneurial culture centered around our purpose to support people’s health and well-being and to strengthen the healthcare system. We attribute our success to our team, who has helped us achieve numerous noteworthy awards including: LinkedIn's Top 10 Startups, Deloitte Canada’s Technology Fast 50, Globe & Mail's Top Growing Companies in Canada, North America’s Inspiring Workplaces, and Glory Professional’s The Power 50: Canada’s Most Impactful Companies.

THE POSITION

Do you thrive on transforming ideas into compelling, engaging short-form content that captures attention and inspires action? We’re looking for a Brand Writer to bring Maple’s voice to life across every touchpoint.

At Maple, we believe brand is more than design or messaging—it’s how people feel when they experience our content. As a Brand Writer, you’ll play a key role in shaping that experience. From landing pages and email campaigns to in-app messaging and social content, you’ll create thoughtful, human-centred writing that builds trust, sparks engagement, and deepens our audience’s connection with Maple.

YOUR IMPACT

• Create with purpose: develop engaging, high-quality short-form content across multiple formats—including digital marketing, product messaging, social media, and sales enablement collateral and presentations
• Shape the brand voice: ensure consistency in tone, style, and messaging across all written materials by adhering to Maple’s brand guidelines. Support the evolution of editorial standards by providing insights and refinements as needed
• Bring creative storytelling to life: translate complex ideas into clear, engaging content that resonates with B2C and B2B audiences
• Collaborate across teams: work with marketing, product, and sales to develop content that supports business objectives and enhances the customer journey
• Optimize and refine: use data, insights, and industry best practices including AI to continuously improve the effectiveness of our content
  
  
  

12-18 MONTH DELIVERABLES

In your first 90 days, you will gain a deep understanding of Maple’s brand, products, and audience needs across B2B and B2C markets. Collaborating with marketing, product, and sales teams, you will refine Maple’s brand voice and ensure content consistency. You’ll also begin creating and optimizing short-form content for key channels, focusing on engagement and effectiveness.

Over the next 12 to 18 months, you will scale content production while maintaining quality and impact. By developing strategic, audience-driven content, you will enhance engagement and drive measurable results. Through ongoing testing and iteration, you will refine messaging to strengthen brand storytelling and market positioning.

CANDIDATE PROFILE

• Experience: 3-5 years of professional short-form writing experience, ideally in a B2B/B2C SaaS, tech, or agency environment. Experience writing for multi-channel campaigns, including email, social, in-app messaging, and digital marketing is strongly preferred. A background in healthcare is a plus, but not required
• Versatility: proven ability to create engaging short-form pieces across multiple channels, including email, web, social media, in-app messaging, and sales collateral and presentations
• Craftsmanship: exceptional writing and editing skills, with a keen eye for grammar, clarity, and storytelling. Strong ability to adapt tone and style to different audiences and channel formats
• Tools of the trade: proficiency with Google Workspace, Slack, Figma, AI and content management systems (e.g., WordPress). Experience with project management tools (e.g., Asana) is a plus
• Customer-centric mindset: a deep understanding of audience needs and the ability to craft content that engages, informs, and drives action
• Innovation-driven: passion for staying ahead of industry trends and using insights, SEO, and data-driven approaches to optimize content effectiveness
• Workflow optimization: ability to refine, lead, and optimize content workflows for managing content requests efficiently, ensuring smooth execution and collaboration across teams
• Collaboration and adaptability: strong ability to work cross-functionally, manage feedback effectively, and collaborate with multiple stakeholders to create impactful content
  
  
  

Note: all submissions require a cover letter and 2-3 writing samples, including a collection of past work, real and/or speculative (please label accordingly).

Not checking every box? Please apply anyway. We understand that candidates have different experiences that may make them a fantastic fit for this position, and for Maple. We value equity, diversity, and inclusion, and we’re committed to providing fair and equal opportunities to all applicants. We also want to provide an accessible interview process, so if there’s any accommodations that would make your experience more comfortable, please let us know.

CULTURE AND ORGANIZATIONAL FIT

The Maple team is:

• Passionate: We believe deeply in our company’s purpose and what we’re trying to accomplish as a team. We want all colleagues to feel passionate about improving access to high-quality healthcare through the power of technology, and to make a positive impact with the work we do, where we work, and in the community.
• Supportive: We’re a diverse community that recognizes and embraces the individual differences of our people. We have fun coming to work and bringing the best out of each other. We value and encourage different and diverse perspectives from all parts of the organization.
• United: We leave our egos at the door and act with humility. We work collaboratively to overcome obstacles that arise, and we’re united in our purpose and bringing our ambitious goals to life.
• Creative: We challenge the status quo of what we think is possible with how we approach our work and projects, celebrating bold thinking. We’re focused on our priorities yet remain agile in how we deliver on our goals.
  
  
  

WORKING AT MAPLE

We want you to love working at Maple—feeling challenged, supported, and cared for. Just as we strive to grow and improve, we encourage you to embrace the same mindset as you work toward your personal best. Together, we can learn, develop, and power the future of healthcare. At Maple, your success is our success.

We care about your health and well-being. Here’s how we’ve got you covered:

• Competitive benefits package: health, dental, counselling, and life insurance coverage to care for you and your loved ones
• Health spending account: extra funds for wellness essentials like eyeglasses, therapy, and more
• Wellness budget: recharge with activities that fuel your well-being—fitness classes, mindfulness tools, and beyond
• Maple access: virtual healthcare for you and your family, including general practitioners, pediatrics, and therapy consultations
• Paid health days: 10 extra days for when life happens—rest, appointments, or caregiving included
• Destination5: work internationally in eligible countries for up to 5 days per year. Adventure, uninterrupted
• Retirement savings plan: invest in your future with our group retirement savings plan
• Branch out budget: $1,000 annually to pursue professional development and fuel your growth
  
  
  

Other

• Job type: Full-time
• Hiring manager: VP, Brand
• Location: Hybrid, 225 Richmond St W #201, Toronto, ON M5V 1W2
• Vacation: 3 weeks
  
  
  

Please note that any offer of employment may be subject to verification of employment and education background checks, including a criminal record check.