Brand Voice & Social Campaign Lead

Finlink Group; Aurora; On-site; CAD 55,000 - 85,000; Full time

Benefits offered by this job

Health benefits

RRSP matching

Paid training

Team events

On-site office with parking

Job summary

Finlink Group is seeking a Social Media Manager to own the voice, content, and conversations for one or two brands. This on-site role in Concord combines strategy and hands-on execution, from calendar planning to copywriting and performance review.

You’ll build briefs with creators, run campaigns and analyze data to inform future content. Strong writing, creativity, and brand fluency are essential for impact.

Qualifications

• 2+ years of relevant experience in social media, digital marketing, or brand communications.
• Excellent written English with adaptive messaging across brands, audiences and channels.
• Strong editorial judgment and ability to craft engaging content.

Responsibilities

• Own the social media calendar and content direction for one or two brands.
• Develop a distinctive voice and tone for each brand and write social copy.
• Plan and execute contests, campaigns, and community initiatives to drive participation.

Skills

Social media management

Copywriting

Performance analysis

Brand voice

Content calendar

Campaign planning

English writing

Organizational skills

Audience targeting

Email marketing

Job description

Finlink Group is seeking a Social Media Manager to own the voice, content, and conversations for one or two brands. This on-site role in Concord combines strategy and hands-on execution, from calendar planning to copywriting and performance review.

You’ll build briefs with creators, run campaigns and analyze data to inform future content. Strong writing, creativity, and brand fluency are essential for impact.