Brand and Product Marketing Specialist (6-month Contract)

UNIQLO; Old Toronto; On-site; CAD 45,000 - 75,000; Full time

Job summary

An established industry player is seeking a Brand and Product Marketing Specialist to enhance brand awareness in Canada. This dynamic role involves crafting comprehensive marketing strategies, analyzing market opportunities, and collaborating with internal and external partners to drive brand equity. The ideal candidate will possess strong analytical and project management skills, a passion for marketing, and the ability to thrive in a fast-paced environment. Join a company that values personal growth and offers a supportive team culture where your contributions will make a significant impact on the brand's success.

Qualifications

• 2-3 years of marketing campaign development experience required.
• Strong analytical skills and project management expertise needed.

Responsibilities

• Assist in building brand awareness through effective marketing strategies.
• Manage agency relationships and support marketing plan execution.

Skills

Analytical Skills

Project Management

Marketing Strategy Development

Communication Skills

Adaptability

Collaboration

Education

Bachelor's Degree in Marketing

Master's Degree in Business Management

Job description

Job Title: Brand and Product Marketing Specialist (6-month Contract with possibility of being made permanent)

Location: Downtown Toronto

Reporting to: Assistant Marketing Manager

About UNIQLO

UNIQLO is a brand of Fast Retailing Co. (FR), a leading global Japanese retail holding company that designs, manufactures and sells clothing under five brands: GU, Theory, COMPTOIR DES COTONNIERS, PRINCESSE TAM.TAM, J Brand, and UNIQLO. FR is the world’s third largest apparel retail company and UNIQLO is Japan’s leading specialty retailer.

At UNIQLO, we are committed to providing our employees with enriching and challenging opportunities where achievements and personal growth are acknowledged and rewarded. We are dedicated to offering our employees training, performance based increases, and unlimited growth opportunities. If you are an ambitious, hard-working individual who welcomes new challenges, have a drive for success, and embrace the responsibility of leadership—then you belong at UNIQLO!

Position Overview

The Brand and Product Specialist will be tasked with growing UNIQLO’s brand and product awareness within Canada. You will assist in creating 360’ product marketing plans to align global marketing directions as well as local needs, working with internal and external partners to identify opportunities and implement a strategy using a variety of media and customer touch-points. You will be responsible for communicating key messages to defined target audiences in order to grow UNIQLO’s Brand equity in Canada.

Job Description:

• Assisting to build brand awareness and positioning through effective product marketing
  • Assisting to create seasonal/monthly marketing strategy and plans for key products
  • Identifying new customers and growth opportunities
  • Defining and evaluating competitors and UNIQLO’s points of differentiation within the Canadian market
• Propose both short-term and long-term marketing strategy with strong analysis in market opportunity, previous sales history, marketing spending vs. net sales, local trend, etc.
• Support managing by-seasonal and by-annual marketing budget with analysis on return-on-investment and profit-loss projections
• Manage agency relationships and conduct briefings for marketing plan development and execution
• Assist in creation of new partnerships and programs to increase UNIQLO’s brand awareness, sales and customer traffic to stores
• Assist with in-store and in-market product marketing events
• Closely communicate with external agencies to best screen incoming proposals and business opportunities

Desired Skills and Experiences:

• Bachelor degree or master degree in marketing, business, business management or related field
• 2-3 years of experience in developing marketing campaign, marketing strategy, and plan execution
• Strong analytical and project management skills
• Ability to quickly adapt to change
• Previous experience managing a marketing agency is considered an asset
• Must be able to collaborate cross functionally and willing to work in a team based environment
• Ability to communicate clearly and concisely
• Thrives in a hands-on working environment

UNIQLO Canada is an equal opportunity employer. UNIQLO Canada encourages applications from all qualified candidates and accommodates persons with disabilities. Candidates that are selected for interviews should advise us if they require accommodation.