Brand Marketing AI Training Architect

Mercor; Toronto; Remote; CAD 70,000 - 110,000; Full time

Job summary

Mercor in Toronto designs high-fidelity simulated brand marketing environments used to test AI agents across email, CRM, analytics and ads. You will design briefs, artifacts, and the judgments a strong practitioner would reach, including planted issues and correct decision criteria.

Responsibilities include specifying documents and dashboards, writing reference answers and scoring rubrics, and reviewing agent attempts against your standards.

Qualifications

• Hands-on brand marketing practitioner with ownership of positioning, branding and investments.
• Clear written reasoning explaining why a decision is right.
• Experience reading brand tracking studies and share-of-voice data is preferred.

Responsibilities

• Design task briefs rooted in real-brand marketing work, specifying what is tested and the expected decisions.
• Specify documents, dashboards, personas and tool states needed for realistic tasks.
• Write or review reference answers and scoring criteria to separate strong responses from plausible-but-wrong ones.
• Review AI agent attempts and judge them against your own standards.

Skills

Brand marketing experience

Written reasoning

Decision making

Tools

Google Analytics 4

RL environments

Job description

Mercor in Toronto designs high-fidelity simulated brand marketing environments used to test AI agents across email, CRM, analytics and ads. You will design briefs, artifacts, and the judgments a strong practitioner would reach, including planted issues and correct decision criteria.

Responsibilities include specifying documents and dashboards, writing reference answers and scoring rubrics, and reviewing agent attempts against your standards.