Brand Manager

Magnet Search Group Inc.; Mississauga; On-site; CAD 85,000 - 110,000; Full time

Job summary

Magnet Search Group Inc. is supporting an emerging Canadian confectionery CPG brand to hire a Brand Manager based at their Mississauga head office.

The role drives growth, profitability, and brand health through strategic initiatives, consumer insights, and market analysis to deliver short-term results and long-term equity. Responsibilities span annual brand planning, ROI tracking, cross-functional leadership with Sales, Supply Chain, and Agencies; digital and social media execution; product

Qualifications

• 5+ years in CPG brand management (food ideal).
• Strong strategic thinking and problem-solving.
• Proven ownership of initiatives end-to-end.
• Exposure to P&L and budgets.
• Comfortable with ambiguity and competing priorities.
• Growth mindset with collaborative style.

Responsibilities

• Develop and manage annual brand plans with budget and ROI tracking.
• Leverage consumer insights and market trends to identify growth opportunities.
• Contribute to brand strategy, marketing plans, and long-term roadmaps.
• Support digital and social media strategies and content creation.
• Identify innovation opportunities and manage new product development.
• Support integrated campaigns and effective messaging.
• Collaborate cross-functionally with Sales, Supply Chain, Design, Agencies.
• Track brand KPIs and provide post-analysis insights.

Skills

Brand Management

Strategic thinking

End-to-end ownership

Financials & budgets

Ambiguity tolerance

Collaborative / cross-functional

Job description

Magnet is helping our client, an emerging CPG organization in the Confectionery space, look for a Brand Manager to join their team and work out of their Mississauga HQ.

The Brand Manager is responsible for driving the growth, profitability, and overall success of the assigned brands/categories within the organization. Acting with a General Manager mindset, this individual will lead the development and execution of strategic brand initiatives while maintaining accountability for business performance and brand health. This role requires a strong understanding of consumer insights, market trends, and competitive dynamics to develop innovative strategies that drive both short-term results and long-term brand equity.

Responsibilities

• Business & Financial Accountability - Support the development and execution of annual brand plans while helping drive revenue growth, profitability, and overall brand performance through budget management, ROI tracking, and post analysis of key initiatives
• Consumer & Market Leadership – Leverage consumer insights, market trends, competitive intelligence, and performance data to identify growth opportunities and support data driven brand recommendations and positioning strategies
• Brand Strategy & Planning – Contribute to the development and execution of brand strategies, annual marketing plans, and long-term growth roadmaps while ensuring alignment across innovation, communication and commercialization initiatives
• Digital & social media – Support the execution of digital and social media strategies across consumer and retailer facing platforms, including content development, campaign management, influencer partnerships, and performance optimization
• Innovation & Portfolio Management – Assist in identifying innovation opportunities and managing new product development initiatives from concept through commercialization, while supporting overall portfolio and product lifecycle management
• Marketing Execution & Communication – Support integrated marketing campaigns and communication initiatives by developing effective briefs, messaging frameworks, and creative assets that strengthen brand equity and drive commercial impact
• Commercial & Cross Functional Leadership – Partner cross-functionally with Sales, Supply Chain, Design, Agencies and external partners to support commercialization, launch execution, retailer engagement, and consistent brand communication across all touchpoints
• Measurement & Performance Management – Track and analyze key business and brand KPI’s, providing actionable insights and post-analysis recommendations to continuously optimize future strategies, campaigns and overall business performance

Qualifications

• 5+ Years of CPG Brand Management experience (food ideal)
• Strong strategic thinking and problem-solving skills
• Proven ownership of initiatives end-to-end
• Exposure to financials, P&L and budgets
• Comfortable with ambiguity and competing priorities
• Takes ownership and accountability and acts with a growth mindset and collaborative style