Brand Engagement & PR Coordinator

Torstar; Canada; On-site; CAD 45,000 - 65,000; Full time

Job summary

Torstar, a leading Canadian media company, seeks a Public Relations and Brand Engagement Associate to support the Director in delivering Torstar's external communications strategy. This hands-on role spans media relations, events, brand campaigns and executive support in a fast-paced environment where priorities shift quickly.

The associate will write, coordinate across teams including editorial and product, and help manage calendars, briefings, and crisis materials.

Qualifications

• Portfolio of writing samples (news releases, pitches, social copy, briefing materials)
• Demonstrated experience with media databases, calendar management tools, or similar tools and platforms.

Responsibilities

• Draft and distribute news releases, media advisories, and pitches to journalists and editors.
• Monitor media coverage and compile clipping reports; flag issues or opportunities to the Director.
• Maintain media contact database and partner organization lists; ensure records are current.
• Prepare backgrounders, Q&As, fact sheets, and briefing materials for media inquiries.
• Assist in responding to routine media inquiries and coordinating interview requests.
• Maintain external communications calendar; track announcements, events, campaigns.
• Flag scheduling conflicts and gaps; coordinate with teams to keep calendar current.
• Prepare speaking notes, key messages, and briefing packages for executive appearances.
• Support staff PR needs and coordinate messaging with the Director.
• Assist in maintaining crisis communications materials and contact lists.
• Coordinate consumer-facing brand engagement campaigns; assist with drafting, scheduling, and logistics.
• Research external partnership opportunities and prepare summaries for the Director.
• Collaborate with editorial, product, and revenue teams to align messaging.

Skills

Writing samples

Media databases

Calendar management

Vendor coordination

Education

Post-secondary education in communications, PR or related field

1–3 years of relevant experience

Tools

Media databases

Calendar management tools

Job description

Torstar, a leading Canadian media company, seeks a Public Relations and Brand Engagement Associate to support the Director in delivering Torstar's external communications strategy. This hands-on role spans media relations, events, brand campaigns and executive support in a fast-paced environment where priorities shift quickly.

The associate will write, coordinate across teams including editorial and product, and help manage calendars, briefings, and crisis materials.