Brand Ambassador - CPL

Brand Momentum Inc.; Hamilton; On-site; CAD 21,000 - 30,000; Part time

Job summary

Brand Momentum is seeking energetic Brand Ambassadors to support a Volkswagen event activation tied to the Canadian Premier League in Hamilton. You will engage attendees in a friendly, professional manner and help create a welcoming experience while representing Volkswagen.

This part-time contract role requires assisting with event setup, guest interactions, and maintaining a clean activation space. Availability for potential dates (Nov 21–22, 2026) and ability to work independently or with a

Qualifications

• Energetic, outgoing, and professional demeanor.
• Ability to engage with attendees in a courteous, clear manner.
• Experience in brand ambassador, promotional, or event roles is an asset.
• Reliable, punctual, and able to work in a busy event setting.

Responsibilities

• Engage with event attendees in a friendly, approachable, and professional manner.
• Represent Volkswagen positively throughout the activation.
• Help create an engaging and welcoming experience for attendees.
• Assist with event activities and guest interactions as required.
• Maintain a clean, organized, and professional activation space.
• Follow direction from the Team Lead or Field Supervisor.
• Support event setup and teardown as required.
• Deliver excellent customer service throughout the event.

Skills

Public speaking

Customer service

Event staffing

Team player

Job description

Brand Ambassador / Event Activation Specialist

Position Overview

We are seeking energetic, outgoing, and professional Brand Ambassadors to support a Volkswagen event activation associated with the Canadian Premier League (CPL) in Hamilton. Brand Ambassadors will help create a positive and engaging experience for attendees while representing Volkswagen in a friendly and professional manner.

Job Type: Part-time, Contract
Location: Hamilton, Ontario – TBD
Event Dates: Potentially November 21–22, 2026

Shift Times

• Saturday, November 21: TBD
• Sunday, November 22: TBD

Event dates, location, and shift times are tentative and subject to confirmation.

Key Responsibilities

• Engage with event attendees in a friendly, approachable, and professional manner.
• Represent Volkswagen positively throughout the activation.
• Help create an engaging and welcoming experience for attendees.
• Assist with event activities and guest interactions as required.
• Maintain a clean, organized, and professional activation space.
• Follow direction from the Team Lead or Field Supervisor.
• Support event setup and teardown as required.
• Deliver excellent customer service throughout the event.

Requirements

• Energetic, outgoing, and comfortable engaging with the public.
• Strong communication and interpersonal skills.
• Professional, reliable, and punctual.
• Comfortable working in a busy event environment.
• Able to work independently and as part of a team.
• Previous brand ambassador, promotional, retail, or event experience is an asset.
• Availability for the potential event dates is required.

About Brand Momentum

Brand Momentum is a nationally integrated leader in Sales, Marketing, and Retail, with headquarters in Toronto. We foster authentic and enduring human connections across the nation. As a three-time winner of Canada's Top 100 Best Workplaces® and one of Canada's fastest-growing companies, we take pride in our commitment to "Goodness," a core value that permeates everything we do. At Brand Momentum, we build authentic connections across Canada. We are more than a Sales, Marketing, and Retail agency; we are a community.

Our Commitment

At Brand Momentum, we focus on long-term success by combining innovation, quality, and a fun, supportive culture. We deliver on our promises by providing exceptional value to our clients and our people. Guided by integrity, respect, and empowerment, we create an environment where everyone can thrive. We're also committed to sustainability and actively work to reduce our environmental impact, while fostering a diverse and inclusive workplace that celebrates different perspectives and experiences.

Brand Momentum is committed to providing accommodations for people with disabilities. Accommodations are available upon request. Please contact our Human Resources department for more information.