Brand Ambassador

Suntory Global Spirits; Toronto; On-site; CAD 45,000 - 85,000; Full time

Job summary

An established industry player is seeking a dynamic Brand Ambassador to represent their iconic Canadian whiskies across Canada. This exciting role involves collaborating with marketing and sales teams to enhance brand awareness and product education. You will engage with consumers and trade partners through events and training, ensuring a strong connection to the brand's rich heritage. If you are passionate about public speaking and have a background in sales or marketing, this opportunity offers a chance to make a significant impact in the beverage alcohol industry while enjoying a vibrant work environment.

Qualifications

• 5+ years in Sales, Marketing, PR, or Event Management.
• Experience in Beverage Alcohol Industry is preferred.

Responsibilities

• Plan and execute brand education and training events.
• Support sales and marketing efforts for Canadian Whiskies.
• Manage the Canadian Whisky ambassador budget.

Skills

Public Speaking

Sales

Marketing

Event Management

Training

Education

Post-secondary diploma or degree in business or marketing

Job description

Join to apply for the Brand Ambassador role at Suntory Global Spirits.

Brand Ambassador (Canadian Whisky Ambassador & Alberta Distilleries Ltd Specialist)

What makes this a great opportunity?

Are you a compelling public speaker with a passion for representing iconic brands across Canada? If so, this opportunity may be perfect for you!

Join Suntory Global Spirits (SGS) as the Canadian Whisky Brand Ambassador and Alberta Distillers Ltd. (ADL) Specialist! In this dynamic role, you will serve as the face of our Canadian whiskies and ADL brands, collaborating closely with marketing, sales, and public relations teams to elevate product education and enhance brand awareness among consumers, retail customers, on-premise partners, and SGS employees nationwide.

Your responsibilities will include planning and executing engaging brand education and training events to maximize sales efforts with both trade and consumer partners. Additionally, you will manage the Canadian Club whisky artifacts from the Canadian Club Brand Heritage Centre (CCBC) in Windsor, Ontario, ensuring that the Canadian Club brand maintains a strong connection to its rich heritage.

This position is based in Toronto, Ontario, with strong ties to the Windsor area (CC Brand Heritage Centre) and the Calgary (Alberta Distillers Ltd.) communities.

Role Responsibilities:

• Support and drive the planning and execution of audience-specific external educational programs and trade events, including trade shows, festivals, and other events. Communicate evaluations and track results to determine future participation.
• Support the development and execution of all related brand educational programs.
• Design and conduct product training for SGS Employees.
• Represent the brands with Consumer Press and Trade Press, integrating customer/consumer training and events with social media where possible.
• Support sales and marketing efforts for SGS Canadian Whiskies and ADL Brands, maximizing distribution and sales objectives.
• Provide brand training, partnering with on-premise accounts and bartenders/servers to encourage listings for SGS Canadian Whiskies and ADL brands.
• Track and communicate the latest Canadian whisky category news and trends to the Canadian Team.
• Respond to consumer and customer inquiries as required.
• Collaborate with local sales teams to leverage the Brand Ambassador program, ensuring SGS Canadian whisky products and ADL brands are top-of-mind with sales teams, liquor board partners, and on-trade partners.
• Identify opportunities to conduct educational sessions outside traditional trade accounts.
• Manage the Canadian Whisky ambassador budget (TE and BA marketing).
• Engage with the SGS Ambassador community, which may involve international events, distillery tours, whisky debates, and distributor events.
• Curate Canadian Club artifacts from the CCBC, including archiving existing assets and negotiating loans to museums and heritage events across Canada, maintaining the brand’s heritage connection.

Qualifications:

• Post-secondary diploma or degree, preferably in business or marketing.

• 5+ years of experience in Sales, Marketing, PR, Acting, Conducting Training Seminars, Teaching, or Event Management.

• 2+ years of public speaking or staff training experience (bar, restaurant, or other).

• Media experience such as performing on video, live TV, or teaching seminars to groups of 30+ people is a strong asset.

• Experience in the Beverage Alcohol Industry.

• Willingness to travel approximately 60% of the time.

• Availability to work evenings and weekends for events.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Business Development, Training, and Sales

Industries

• Restaurants, Bars, Taverns, Nightclubs, and Food and Beverage Services