Brand Activation Manager - Corona and Modelo

Labatt Breweries of Canada; Toronto; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a passionate Brand Activation Manager to drive marketing initiatives for iconic brands. This role involves developing strategic marketing plans, collaborating with sales teams, and analyzing market trends to enhance brand visibility and market share. Join a dynamic team that values creativity and innovation, contributing to a culture of memorable experiences and community impact. If you're ready to make a significant difference in the beverage industry, this opportunity is for you!

Benefits

Comprehensive health benefits

Wellness and healthcare spending accounts

Retirement plans with company matching

Family-forming benefits

Access to wellbeing resources

Annual employee beer and beverage products

Qualifications

• Experience in trade marketing and brand management.
• Strong analytical skills to assess market trends.

Responsibilities

• Develop and implement trade marketing strategies aligned with brand objectives.
• Collaborate with sales teams to create integrated marketing plans.

Skills

Trade Marketing Strategy

Market Analysis

Relationship Building

Promotional Planning

Budget Management

Education

Bachelor's Degree in Marketing or Business

Relevant Certifications

Job description

Brand Activation Manager - Corona and Modelo

Join us to apply for the Brand Activation Manager - Corona and Modelo role at Labatt Breweries of Canada.

Dreaming big is in our DNA. It’s who we are as a company, our culture, our heritage, and our future. We seek passionate, talented, and curious individuals, providing them with resources and opportunities to unleash their full potential. Join a team that dreams as big as you do!

Company Overview

Founded over 175 years ago, Labatt is one of Canada’s oldest and leading brewers. We pride ourselves on brewing high-quality beers like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois, and more. With over 3,600 employees, a portfolio of more than 60 beers, and 10 breweries nationwide, we serve communities across Canada.

Role Summary

The Trade Marketing Manager develops and executes strategic marketing initiatives to enhance brand visibility, market share, and sales through effective engagement with trade partners and customers, focusing on specific brands within our portfolio.

Job Responsibilities

1. Develop and implement trade marketing strategies aligned with brand objectives and sales targets.
2. Collaborate with sales and brand management teams to create integrated marketing plans for key accounts and trade channels.
3. Build strong relationships with distributors, retailers, and trade partners for effective program execution.
4. Analyze market trends, consumer behavior, and competitors to identify growth opportunities.
5. Plan and execute promotional activities, POS materials, merchandising solutions, and trade shows.
6. Monitor and evaluate trade marketing initiatives, adjusting strategies to meet KPIs.
7. Manage trade marketing budgets effectively to ensure ROI.
8. Provide regular reports and presentations on activities, results, and improvements.
9. Stay updated on industry trends to innovate and improve strategies.

Why Labatt

As one of Canada’s Top 100 Employers, we foster a culture of creating memorable experiences, dreaming big, and making a positive impact in communities. We believe in a future everyone can celebrate and share.

Benefits

• Comprehensive health benefits, including medical, dental, mental health, life, and disability coverage, with flexible options.
• Additional wellness and healthcare spending accounts.
• Retirement plans with company-matching contributions and low-fee RRSP & TFSA options.
• Family-forming benefits and parental leave support.
• Access to wellbeing resources, including Employee & Family Assistance Programs and webinars.
• Annual employee beer and beverage products.

Equal Opportunity Statement

We are committed to a diverse and inclusive environment. Persons with disabilities are encouraged to request accommodations during the recruitment process. We do not ask for money or training fees at any stage. For concerns, contact [e-mail].

Contact & Follow Us

Follow us on Instagram @labattbreweries and LinkedIn @Labatt Breweries of Canada.