Book Marketing Consultant (Contract)

Institute for Health and Human Potential; Canada; On-site; CAD 160,000 - 180,000; Part time

Job summary

The Institute for Health & Human Potential seeks a Book Marketing Consultant to develop and manage an extensive marketing strategy for a new book launch. This role involves leveraging expertise in book marketing to maximize visibility and sales while building leadership and cultural engagement. Ideal candidates will have significant experience in executing successful marketing campaigns and a strong history of delivering results in publishing.

Qualifications

• 10-15+ years experience in book marketing, publishing, or executive thought leadership.
• Proven track record launching bestselling non-fiction books.
• Deep understanding of book retail ecosystems.

Responsibilities

• Build and execute a comprehensive book launch strategy.
• Lead content marketing efforts across various platforms.
• Plan corporate bulk sales and create incentive tiers.

Skills

Writing

Communication

Storytelling

Sales funnels

Lead generation

Content marketing

Job description

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The Institute for Health & Human Potential (IHHP) is a global leader in emotional intelligence and leadership development. Our upcoming book, co-authored by New York Times bestselling authors JP Pawliw-Fry and Bill Benjamin, introduces the Last 8% Culture System—a transformational framework to help leaders build courageous, high-trust cultures that outperform.

We're seeking a Book Marketing Consultant to lead and execute a full-scale launch strategy to maximize book sales, keynote demand, media visibility, and engagement across our ideal client audiences.

Position Summary

The Book Marketing Consultant will be the strategic driver behind all aspects of the book’s promotional lifecycle—from pre-launch to post-launch—with a focus on hitting key metrics like bestseller status, bulk corporate sales, podcast exposure, and qualified lead generation for IHHP’s training and keynote business.

This is a hands-on role for someone with a deep understanding of both book publishing and platform-building, and the ability to turn great ideas into powerful momentum.

Key Responsibilities

Strategic Planning & Positioning

• Build and execute a comprehensive multi-phase book launch strategy (pre-launch, launch, post-launch).
• Shape the book’s positioning and messaging, ensuring clear differentiation from competing titles in the leadership and culture space.
• Translate the book’s content into assets that fuel thought leadership, lead generation, and keynote bookings.

Marketing Campaign Development

• Plan and implement the pre-order campaign, including landing pages, email marketing, giveaways, and preorder bonuses.
• Design and manage a street team program to drive reviews and early buzz from past clients, fans, and industry advocates.
• Lead content marketing efforts, including excerpt-based social media, newsletters, blog posts, and behind-the-scenes author storytelling.
• Develop a strategy for paid media campaigns across Amazon, LinkedIn, Meta, and podcast ads.
• Secure interviews on top business, leadership, and executive podcasts to drive awareness and pre-orders.
• Manage influencer outreach and early reader review strategy, targeting authors, executives, and media with aligned audiences.

Corporate & Bulk Sales Development

• Collaborate with the sales team to identify and close corporate bulk purchases through keynotes, leadership workshops, and client partnerships.
• Create bulk incentive tiers tied to strategic offerings (e.g., masterclasses, private webinars, assessments).
• Package the book with IHHP’s services (e.g., Last 8% Culture Sprints) to drive enterprise-level engagement.

Launch Events & Media

• Plan and coordinate a multi-day virtual launch event, including live readings, webinars, executive panels, and author Q&A sessions.
• Lead media outreach, securing features in major business outlets (WSJ, HBR, Inc., Forbes, Fast Company).
• Coordinate book trailer development and other high-impact promotional content.

Project Management & Analytics

• Build and manage the launch timeline and promotional calendar in alignment with publishing milestones.
• Track KPIs (pre-orders, social engagement, podcast reach, Amazon reviews) and pivot as needed for performance.

Qualifications

• 10–15+ years experience in book marketing, publishing, publicity, or executive thought leadership.
• Proven track record launching bestselling non-fiction books—preferably in the business, leadership, or performance space.
• Deep understanding of book retail ecosystems (Amazon, Barnes & Noble, airport booksellers, bulk distributors).
• Experience creating and executing podcast tours, pre-order campaigns, media outreach, and influencer engagement.
• Excellent writing, communication, and storytelling skills.
• Strong understanding of sales funnels, lead generation, and content marketing for executive audiences.
• Bonus: Experience with keynote speaker marketing, corporate training, or author brand-building.

Compensation

Engagement type: Contract role

Duration: 12–18 months

Time commitment: Part-time ramping to full-time leading up to launch

Rate: Competitive retainer

Please submit cover letters and resumes to [e-mail].

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing and Sales

• Industries

  Business Consulting and Services

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