Billing Product Marketing Lead — Accelerate Revenue

Socket.dev; Toronto; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Unlimited holidays

4 months paid family leave

Remote-friendly with hubs

Learning fund

Job summary

Paddle is hiring a Product Marketing professional for the Billing product group. You will translate customer insight into a clear story, define pricing and positioning, and lead cross-functional launches across product, growth, sales, and finance.

You’ll shape the narrative, enable go-to-market plans, and drive measurable commercial impact while leveraging AI to enhance research and analysis. This role supports remote and hub-based work.

Qualifications

• Proven track record turning customer insight into compelling product stories.
• Experience leading launches, migrations or commercial initiatives with measurable results.
• Strong ability to connect product detail to business outcomes like growth and retention.
• Comfort communicating with technical, product, finance, operations, sales and executives.

Responsibilities

• Build customer and market insight through research and competitive intelligence.
• Define positioning, messaging, segmentation, and proof points for Billing product group.
• Lead high-impact launches and change programs from strategy to activation.
• Develop go-to-market plans with clear audiences, owners, trade-offs and metrics.
• Partner with Product, Engineering, Finance, Sales, Solutions, Customer Success, and Support.
• Provide teams with clear stories, talk tracks, proofs and guidance.
• Bring market insight into product, pricing, packaging, and go-to-market decisions.
• Set objectives for adoption, retention and commercial impact, sizing opportunities.
• Use AI to improve research, synthesis, and competitive intelligence with good judgement.

Skills

Customer insights

Storytelling

Go-to-market planning

Cross-functional collaboration

Commercial judgement

launches & migrations

Measurement & analytics

AI assisted research

Job description

Paddle is hiring a Product Marketing professional for the Billing product group. You will translate customer insight into a clear story, define pricing and positioning, and lead cross-functional launches across product, growth, sales, and finance.

You’ll shape the narrative, enable go-to-market plans, and drive measurable commercial impact while leveraging AI to enhance research and analysis. This role supports remote and hub-based work.