Product Marketing Lead, Experience

Socket.dev; Toronto; Hybrid; CAD 120,000 - 160,000; Full time

Benefits offered by this job

Unlimited holidays

Paid family leave (4 months)

Learning fund

Job summary

Paddle is seeking a Product Marketing Lead, Experience, to drive positioning, go-to-market plans, and measurable impact across Product, Growth, Revenue Marketing, Sales, CS, and Brand. You will shape the product story, owners, and success metrics while partnering with senior leadership on strategy.

You will build customer and market insight, lead launches, and enable teams with the stories and tools to create customer value, including AI-enabled processes for faster insights.

Qualifications

• A track record of bringing complex, technical platform, developer, AI or FinTech products to market.
• Experience leading multiple high-impact launches across channels with measurable results.
• Strong customer discovery, segmentation, positioning, storytelling, and product context.
• The ability to simplify complexity without losing accuracy or credibility.

Responsibilities

• Own product marketing for the Experience product group, reporting to the VP.
• Define positioning, messaging, segmentation, proof points, and product story.
• Lead high-impact launches from strategy to readiness and adoption.
• Build go-to-market plans across channels with clear audiences and measures.
• Collaborate with Product and Engineering to influence roadmap and onboarding.
• Equip Revenue Marketing, Sales, CS, and Partners with compelling stories and tools.
• Use market insight to sharpen differentiation and measure adoption and impact.
• Apply AI to improve research, synthesis, analysis, and workflow automation.

Skills

Product marketing

Go-to-market

B2B tech

Job description

What do we do?

Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better.

We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6,000 software sellers in 245 territories globally.

The Role

As Product Marketing Lead, Experience, you will own product marketing for the Experience product group. Reporting to the VP of Product Marketing, you will turn customer insight into positioning, go-to-market plans, and measurable customer and business impact. You will work across Product, Growth, Revenue Marketing, Sales, Customer Success, and Brand, while partnering with the senior leadership team on broader company positioning and category strategy.

What you'll do

• Build customer and market insight through research, customer conversations, usage signals, competitive intelligence, and commercial feedback.

• Define positioning, messaging, segmentation, proof points, and the product story to address the problem space the product addresses.

• Lead high-impact launches from early strategy through readiness, channel activation, adoption, advocacy, and learning.

• Build focused go-to-market plans across the channels that matter, with clear audiences, owners, trade-offs, and measures.

• Partner with Product and Engineering early enough to influence the product roadmap, priorities, onboarding, packaging, proof, and the customer experience.

• Equip Revenue Marketing, Sales, Customer Success, Support, and partners with the stories and tools they need to create customer value.

• Bring competitive and market insight into product and go-to-market decisions, and identify opportunities to sharpen differentiation.

• Set objectives and measures for customer adoption, retention, and commercial impact. Make practical recommendations using data and opportunity sizing to highlight the business and customer opportunity.

• Use AI to improve research, synthesis, analysis, workflow automation, and product marketing quality, with strong judgement and verification.

We'd love to hear from you if you are

• A track record of bringing complex, technical, platform, developer, AI or FinTech products to market.

• Experience leading multiple high-impact launches across channels showcasing measurable results.

• Strong customer discovery, segmentation, positioning, storytelling, and product context.

• The ability to simplify complexity without losing accuracy or credibility.

• Comfort working with technical and commercial audiences and influencing across functions without formal authority.

• Range across launches, adoption, lifecycle, enablement, measurement, competitive insight, and customer advocacy.

• Examples of using AI, agents, or automation to improve speed, quality, or insight.

Everyone is welcome at PaddleAt Paddle, we're committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer we don't care if, or where, you studied, what you look like or where you're from. We're more interested in your craft, curiosity, passion for learning and what you'll add to our culture. We encourage you to apply even if you don't match every part of the job ad, especially if you're part of an underrepresented group.

Please let us know if there's anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We're committed to building a diverse team where everyone feels safe to be their authentic self. Let's grow together.

Our Values

Paddle Together - "None of us, is as smart as all of us"

Paddle Simply - "Simple can be harder than complex: you have to get your thinking clean to make it simple"

Paddle for others - "We can realise our wildest dreams, so long as we help enough other people to realise theirs"

Why you'll love working at Paddle

We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture.

We are a 'digital-first' company, which means you can work remotely, from one of our stylish hubs, or even a bit of both!

• We offer all team members unlimited holidays and 4 months paid family leave regardless of gender.
• We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.