Product Marketing Lead, Billing at Paddle

Matcha; Canada; Hybrid; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Unlimited holidays

4 months paid family leave

Annual learning fund

Job summary

Paddle is seeking a Product Marketing Lead for the Billing product group. You will turn customer insight into a compelling story, shape positioning, and drive market impact across teams.

You will own the product-area narrative and collaborate with Product, Growth, Revenue Marketing, Sales, Finance, Solutions, Customer Success, Support, and Brand to deliver measurable results and strong go-to-market execution, including the use of AI to enhance analysis and speed.

Qualifications

• Track record of bringing complex B2B fintech, payments, or platform products to market.
• Experience leading high-visibility launches or migrations with measurable outcomes.
• Strong customer discovery, segmentation, positioning, storytelling, and market judgment.

Responsibilities

• Build customer and market insight through research, conversations, usage signals, competitive intelligence, and feedback.
• Define positioning, messaging, segmentation, proof points, and the product story for Billing.
• Lead launches, initiatives, and change programs from strategy to readiness, channel activation, adoption, and learning.
• Create go-to-market plans across channels with defined audiences, owners, trade-offs, and metrics.
• Collaborate early with Product, Engineering, Finance, Sales, Solutions, Customer Success, and Support to influence priorities and packaging.
• Equip Revenue Marketing, Sales, Solutions, and Partners with clear stories and guidance.
• Provide competitive and market insight to inform product, packaging, pricing, and GTM decisions.

Skills

B2B fintech marketing

Launch leadership

Customer discovery

Positioning & storytelling

Cross-functional collaboration

Analytics & measurement

AI/automation usage

Job description

What do we do?

Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better.

We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6,000 software sellers in 245 territories globally.

The Role

This role reports to the VP of Product Marketing and owns product marketing for the Billing product group. You will work across Product, Growth, Revenue Marketing, Sales, Finance, Solutions, Customer Success, Support, and Brand to turn customer insight into a clear story, a strong go-to-market plan, and measurable market impact.

Monetisation becomes harder as software businesses grow. Pricing models, subscriptions, payments, invoicing, and revenue operations can become a patchwork that slows launches, creates risk, and pulls teams away from their customers.

You will turn a complex commercial problem into a clear story for the people who buy, build, operate, and grow software businesses. You will own the product-area narrative and execution, while partnering with cross-functional teams on broader company positioning, category strategy, and major commercial decisions.

What you'll do

• Build customer and market insight through research, customer conversations, usage signals, competitive intelligence, and commercial feedback.

• Define positioning, messaging, segmentation, proof points, and the product story for your product group.

• Lead high-impact launches, commercial initiatives, and change programs from early strategy through readiness, channel activation, adoption, advocacy, and learning.

• Build focused go-to-market plans across the channels that matter, with clear audiences, owners, trade-offs, and measures.

• Partner with Product, Engineering, Finance, Sales, Solutions, Customer Success, and Support early enough to influence priorities, packaging, enablement, and customer outcomes.

• Equip Revenue Marketing, Sales, Solutions, Customer Success, Support, and partners with clear stories, talk tracks, proof, and practical guidance.

• Bring competitive and market insight into product, packaging, pricing, and go-to-market decisions, and identify opportunities to sharpen differentiation.

• Set objectives and measures for customer adoption, retention, and commercial impact. Make practical recommendations using data and opportunity sizing to highlight the business and customer opportunity.

• Use AI to improve research, synthesis, analysis, competitive intelligence, workflow automation, and product marketing quality, with strong judgement and verification.

We'd love to hear from you if you are

• A track record of bringing complex B2B, fintech, payments, billing, infrastructure, or platform products to market.

• Experience leading high-impact launches, migrations, packaging changes, or commercial initiative with measurable results.

• Strong customer discovery, segmentation, positioning, storytelling, and commercial judgement.

• The ability to connect product detail to outcomes such as growth, retention, efficiency, flexibility, and confidence.

• Comfort working with technical, product, finance, operations, sales, solutions, support, and executive audiences.

• Range across launches, enablement, adoption, change management, measurement, competitive insight, and customer advocacy.

• Examples of using AI, agents, or automation to improve speed, quality, or insight.

What good looks like

Within your first year, the Billing team has a sharper product story, a repeatable approach to launches and commercial change, stronger enablement, and a clear view of what is driving customer adoption and business impact. Product and go-to-market partners trust you to bring clarity, make smart trade-offs, and turn insight into action.

Everyone is welcome at Paddle

At Paddle, we're committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer we don't care if, or where, you studied, what you look like or where you're from. We're more interested in your craft, curiosity, passion for learning and what you'll add to our culture. We encourage you to apply even if you don't match every part of the job ad, especially if you're part of an underrepresented group.

Please let us know if there's anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We're committed to building a diverse team where everyone feels safe to be their authentic self. Let's grow together.

Our Values

Paddle Together - "None of us, is as smart as all of us"

Paddle Simply - "Simple can be harder than complex: you have to get your thinking clean to make it simple"

Paddle for others - "We can realise our wildest dreams, so long as we help enough other people to realise theirs"

Why you'll love working at Paddle

We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture.

We are a 'digital-first' company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and 4 months paid family leave regardless of gender. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.