Bilingual Quality Assurance Specialist

Tru; Greater Toronto Area; Remote; CAD 60,000 - 80,000; Full time

Job summary

Tru Inc is seeking a Bilingual Quality Assurance Specialist to ensure the accuracy and performance of SFMC-powered campaigns. This remote contract position requires strong QA testing skills, bilingual proficiency, and the ability to collaborate effectively with various teams. Join a dynamic company committed to digital transformation and enhancing customer engagement.

Benefits

100% employer-paid benefits package

Remote work-from-home arrangement

Regular team events

Qualifications

• Experience in QA testing for CRM or Marketing Automation.
• Strong understanding of dynamic content and audience segmentation.
• Ability to troubleshoot multi-channel customer journeys.

Responsibilities

• Conduct comprehensive QA testing for email, push, SMS campaigns.
• Validate personalization rules and audience segmentation.
• Collaborate with teams to identify and resolve issues pre-launch.

Skills

QA testing

Bilingual (English and French)

Analytical skills

Problem-solving

Attention to detail

Tools

Salesforce Marketing Cloud

Journey Builder

Automation Studio

Job description

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Tru Inc is seeking a Bilingual Quality Assurance Specialist. We have 1 contract position available for an immediate start. This position reports to the Chief Technology Officer.

About Us :

At Tru Inc, we are more than just a technology agency—we are strategic partners committed to driving digital transformation for enterprise-level clients. As experts in digital experience platforms, e-commerce engines, and innovative solutions, we help businesses thrive in the digital era.

Location :

This role is remote, providing the flexibility to work from home. However, candidates must reside in either the Greater Toronto Area (GTA) or Halifax and be prepared to attend in-person meetings as required. Occasional travel to client sites or conferences may also be necessary.

Position Overview :

We want you to join our team and contribute to our continued growth and success!

This role requires someone with exceptional organizational skills, the ability to multitask, and a solution-oriented mindset.

The Specialist, Quality Assuranceensures the accuracy, functionality, and performance of SFMC-powered campaigns, customer journeys, and personalization initiatives. This contract role supports end-to-end QA for email, push, SMS, and automation workflows, ensuring seamless execution and an optimal customer experience.

Key Responsibilities :

• Conduct comprehensive QA testing for email, push, SMS, and multi-step SFMC campaigns.
• Validate personalization rules, audience segmentation, dynamic content rendering, and automation triggers.
• Test multi-channel customer journeys (email, push, SMS, in-store) for seamless engagement.
• Ensure proper triggering, decision splits, exclusions, and end-to-end workflow integrity.
• Verify loyalty offer logic, segmentation, and promotional rules to ensure accuracy in campaigns & journeys.
• Test loyalty-based triggers (offer redemption, tier upgrades, rewards communication) to ensure activation upon customer engagement.
• Ensure loyalty-driven messages align with customer preferences, behaviors, and engagement history.
• Monitor and troubleshoot automation errors, loopbacks, and journey failures that impact execution.
• Collaborate with deployment teams to identify and resolve issues pre-launch.

QA for Data Accuracy & Targeting :

• Validate audience segmentation, exclusions, and data extensions to prevent errors.
• Ensure accurate tracking, performance metrics, and reporting consistency across platforms.
• Conduct post-campaign QA to assess deliverability, engagement, and data integrity.

QA Process Optimization & Documentation :

• Maintain QA checklists, testing protocols, and issue logs to improve workflows.
• Collaborate with developers, integration specialists, and analytics teams to optimize automation testing.
• Identify and mitigate QA risks to enhance campaign reliability.

What You’ll Bring (Experience & Skills) :

• Experience in QA testing for CRM, Marketing Automation, or Martech.
• Proficiency in Salesforce Marketing Cloud (SFMC), Journey Builder, and Automation Studio.
• Strong understanding of dynamic content, personalization, and audience segmentation.
• Ability to troubleshoot multi-channel customer journeys and automated workflows.
• Excellent analytical skills, problem-solving, and attention to detail.
• Must be bilingual (English and French)

Success Metrics :

• Error-Free Campaigns – Ensuring SFMC campaigns and journeys execute flawlessly.
• Accurate Data & Targeting – Preventing segmentation and personalization errors.
• Successful Loyalty Offer Activation – Ensuring offers in campaigns & journeys load and activate correctly.
• Fewer QA Issues – Increasing overall campaign reliability.
• Faster QA Turnaround – Streamlining testing protocols for efficient deployment.

Consultant Role & Engagement Terms :

• Contract-based role supporting Empire’s DCE & Personalization team.
• Responsible for end-to-end QA of SFMC campaigns, customer journeys, and loyalty offers.
• Works closely with internal stakeholders and Martech partners to optimize testing and data validation.
• Duration and scope determined by business needs and priorities.

Why This Role Matters :

This role ensures Empire’s digital engagement ecosystem runs flawlessly, enhancing customer engagement and marketing effectiveness. By implementing rigorous QA practices, this consultant helps prevent errors, optimize workflows, and drive high-quality customer interactions.

Working at Tru :

At Tru, we put people first! We take pride in building a culture that stands out for its courage, entrepreneurial spirit, diversity, and passion for people. We are proud to offer competitive salaries along with a 100% employer-paid benefits package with a remote work-from-home arrangement. At Tru, we believe in creating an environment that is challenging, fun, and rewarding. We have regular team events to enhance our team spirit, including fun live gatherings that bring us together beyond work. At Tru, we are a family, and our embraced values are :

• You Talk, We Listen
• Integrity at Our Core
• Quality as Standard
• Delivered On Time

Seniority level

Seniority level

Entry level

Employment type

Employment type

Full-time

Job function

Job function

Quality Assurance

IT Services and IT Consulting

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Quality Assurance Specialist • Greater Toronto Area, ON, Canada