B2B Sales Lead

MyHealthspan; British Columbia; Remote; CAD 80,000 - 120,000; Full time

Job summary

MyHealthspan is seeking a B2B Sales Lead to drive growth through partnerships with fitness organizations and wellness brands. This remote role requires a consultative sales approach and a strong network in the health benefits ecosystem. Join a pioneering team dedicated to revolutionizing healthcare through technology and innovation.

Qualifications

• 5+ years in a quota-carrying sales role, ideally in health tech or wellness.
• Experience selling into franchise organizations or corporate wellness buyers.
• Network within the fitness or health benefits ecosystem in Canada.

Responsibilities

• Own the full sales cycle, identifying and closing B2B partnerships.
• Refine the go-to-market strategy and sales playbook.
• Deliver compelling virtual presentations and collaborate cross-functionally.

Skills

Consultative Sales

Relationship Building

Negotiation

Presentation Skills

Job description

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Co-Founder & CEO @ MyHealthspan | Health Tech, Longevity, Startup

Role Overview :

As the founding B2B Sales Lead at MyHealthspan, you’ll drive the growth of our business through high-impact partnerships with fitness organizations, employee benefits providers, integrated health clinics, and other forward-thinking wellness brands. You’ll play a dual role: acting as a high-performing account executive and laying the foundation for a repeatable, scalable B2B sales motion. This includes developing sales infrastructure, refining partner packaging, and collaborating closely with leadership on pricing, value proposition, and long-term account success.

You’ll be the face of MyHealthspan to business clients—translating our advanced health testing and personalized longevity programs into powerful solutions that elevate their offerings, delight their members, and drive retention. You thrive in a consultative sales environment, are comfortable navigating diverse stakeholder landscapes (from fitness operators to HR leaders), and excel at building trusted relationships rooted in shared value. Location is remote – Canada-based (Occasional travel for strategic accounts or events).

What We Prioritize :

• Experience selling into franchise organizations, corporate wellness buyers, or clinic networks.
• Experience with health-related or diagnostic testing products (but not required).
• A network within the fitness, wellness, or health benefits ecosystem in Canada.

What You Do :

• Own the Full Sales Cycle: Identify, qualify, and close B2B partnerships across priority verticals—fitness / wellness franchises, group benefits providers, and clinics. You’ll tailor pitches to each segment’s goals, from improving membership value to enhancing employer health ROI.
• Refine Our Go-to-Market Strategy: Help define and iterate the sales playbook: from pitch materials and pricing frameworks to lead generation tactics and CRM tracking. Your learnings will shape how we scale.
• Deliver Compelling Virtual Presentations: Confidently present the MyHealthspan value proposition through digital demos, proposals, and discovery calls. You’ll articulate how our testing and longevity services integrate with each partner’s program and elevate their customer experience.
• Collaborate Cross-Functionally: Work closely with marketing, product, operations, and leadership to ensure seamless implementation for new partners, and inform roadmap based on sales feedback.
• Build Strategic Relationships: Establish long-term trust with business leaders by understanding their challenges, aligning to their success metrics, and bringing forward new ideas over time.
• Drive Revenue, Track KPIs: Maintain a healthy pipeline through active outreach, referrals, and inbound interest. Use CRM tools to forecast revenue, measure activity, and optimize performance.
• Represent the Brand in Market: Attend select events (e.g., fitness franchise expos, benefits forums, health innovation meetups) to build visibility and connect with high-potential partners.

Who You Are :

• Consultative B2B Sales Pro: 5+ years in a quota-carrying sales role—ideally in health tech, fitness / wellness, employee benefits, or startup environments. You know how to sell a premium solution to both small teams and multi-location operators.
• Builder-Mentality: Comfortable creating sales systems from scratch. You know how to experiment, learn quickly, and refine your approach based on what works in real conversations.
• Empathetic Storyteller: You lead with listening and know how to position a product’s value in a way that maps directly to partner goals. Your presentations feel consultative, not canned.
• Outcome-Driven: You’re focused on results and motivated by clear targets—but also understand that trust and timing are key in B2B relationship-building.
• Self-Directed & Collaborative: You thrive in a remote-first environment with autonomy, but value regular check-ins, feedback, and tight coordination with your team.
• Mission-Aligned: You care deeply about helping people live longer, fuller lives—and see the power in empowering businesses to make that a reality.

Why MyHealthspan?

Join a pioneering team dedicated to revolutionizing healthcare through technology and innovation. At Healthspan, your work directly contributes to extending and enhancing the quality of life for our clients. This role offers a unique opportunity to not only impact our sales trajectory but also to potentially lead and shape our sales team as we grow. With a focus on cutting-edge technology and personalized healthcare solutions, your role is critical in forging the partnerships that enable our vision. We value diversity, equity, and inclusion, believing that varied perspectives and ideas fuel innovation. If you're passionate about making a tangible impact in a dynamic and growing sector, we invite you to help us redefine healthcare.

Join Us :

If you're driven by innovation, integrity, and the desire to make a real difference in the world of healthcare, apply to be part of our team today. Healthspan is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.