B2B SaaS Growth Leader

Wing Assistant; Ottawa; On-site; CAD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

Professional development

Collaborative culture

Access to cutting-edge tools

Job summary

Wing Assistant is seeking a high-performing Growth Leader to drive GTM efforts for a B2B SaaS product in Ottawa. You will own demand generation, manage budgets across Google, Bing, Meta, and LinkedIn, and build outbound motions from scratch while optimizing inbound lead generation.

You will lead a small team of SDRs/marketers, measure CAC, demos, and pipeline, and leverage AI tools to scale processes. The role requires 4-10 years of growth, demand gen, or GTM experience, direct-report

Qualifications

• 4-10 years of experience in Growth, Demand Generation, Growth Marketing, or GTM.
• Experience managing at least 2 direct reports while actively participating in growth channels.
• Proven track record of owning paid acquisition budgets and driving performance across multiple channels.
• Expertise in building outbound sales motions and optimizing inbound lead generation.
• Ability to measure success through metrics like qualified demos, pipeline, and closed deals.
• Strong understanding of CAC and ability to analyze performance by channel.
• Familiarity with AI tools and automation platforms such as Claude, ChatGPT, Clay, Apollo, Instantly, Make, Zapier, n8n, and Apify.
• Experience in fast-paced B2B SaaS startup environments, particularly in SMB, healthcare, dental, or vertical SaaS.
• Strong leadership skills with the ability to manage underperformance effectively.
• Exclusion of candidates with purely brand, content, social media, SEO-only, or agency-only backgrounds.

Responsibilities

• Identify and implement growth strategies to drive demand and increase qualified leads.
• Manage and optimize paid acquisition budgets across channels including Google, Bing, Meta, and LinkedIn.
• Build and execute outbound motions from scratch, including list building, enrichment, sequences, domains, and deliverability.
• Oversee inbound lead generation and routing processes to maximize efficiency.
• Build or optimize landing pages to enhance user experience and conversion rates.
• Measure and report on attribution metrics including qualified demos, pipeline, and closed revenue.
• Analyze CAC and cost per qualified demo by channel, making data-driven decisions to scale or eliminate underperforming initiatives.
• Directly manage a team of SDRs or marketers, setting weekly priorities and tracking performance.
• Utilize AI tools and automation to build workflows that enhance productivity and efficiency.
• Foster a culture of accountability and performance management within the team.

Skills

Growth

Demand generation

Growth marketing

GTM

Team management

Paid acquisition

Outbound sales

Inbound lead generation

Landing pages

AI tools

CAC analysis

Analytics

Tools

Claude

ChatGPT

Clay

Apollo

Instantly

Make

Zapier

n8n

Apify

Job description

About the Role

We are seeking a high-performing B2B SaaS Growth Leader with 4-10 years of experience in Growth, Demand Generation, Growth Marketing, or Go-To-Market (GTM) strategies. This role is ideal for hands-on builders who have a proven track record of managing growth channels while leading a team. If you have a passion for driving results and a knack for building effective strategies, we want to hear from you!

This position requires a strategic thinker who can operate both independently and collaboratively. You will be responsible for managing paid acquisition budgets across various channels and ensuring that our growth efforts are aligned with business objectives. Your experience in building outbound motions from scratch and optimizing inbound lead generation will be crucial for success in this role.

Responsibilities

• Identify and implement growth strategies to drive demand and increase qualified leads.
• Manage and optimize paid acquisition budgets across channels including Google, Bing, Meta, and LinkedIn.
• Build and execute outbound motions from scratch, including list building, enrichment, sequences, domains, and deliverability.
• Oversee inbound lead generation and routing processes to maximize efficiency.
• Build or optimize landing pages to enhance user experience and conversion rates.
• Measure and report on attribution metrics including qualified demos, pipeline, and closed revenue.
• Analyze CAC and cost per qualified demo by channel, making data-driven decisions to scale or eliminate underperforming initiatives.
• Directly manage a team of SDRs or marketers, setting weekly priorities and tracking performance.
• Utilize AI tools and automation to build workflows that enhance productivity and efficiency.
• Foster a culture of accountability and performance management within the team.

Requirements

• 4-10 years of experience in Growth, Demand Generation, Growth Marketing, or GTM.
• Experience managing at least 2 direct reports while actively participating in growth channels.
• Proven track record of owning paid acquisition budgets and driving performance across multiple channels.
• Expertise in building outbound sales motions and optimizing inbound lead generation.
• Ability to measure success through metrics like qualified demos, pipeline, and closed deals, rather than just impressions or MQLs.
• Strong understanding of CAC and ability to analyze performance by channel.
• Familiarity with AI tools and automation platforms such as Claude, ChatGPT, Clay, Apollo, Instantly, Make, Zapier, n8n, and Apify.
• Experience in fast-paced B2B SaaS startup environments, particularly in SMB, healthcare, dental, or vertical SaaS.
• Strong leadership skills with the ability to manage underperformance effectively.
• Exclusion of candidates with purely brand, content, social media, SEO-only, or agency-only backgrounds.

Nice to Have

• Experience in lower-ACV/high-volume business models.
• Familiarity with advanced marketing automation and CRM tools.
• Strong analytical skills and experience with data-driven decision-making.
• Experience in managing remote teams.
• Background in AI technology and its application in marketing strategies.

Benefits

• Competitive salary and performance-based bonuses.
• Opportunity to work in a fast-paced, innovative environment.
• Professional development and growth opportunities.
• Collaborative team culture that values input and creativity.
• Access to cutting-edge tools and technologies to aid in your success.
• Supportive work environment that encourages learning and career advancement.

$0 - $0 a year

We are an equal opportunity employer and welcome applicants from all backgrounds.