Audience Intelligence Lead — D2C & Fan Insights

Sony Music Entertainment China Ltd.; Toronto; Hybrid; CAD 60,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Life insurance

Disability plan

RRSP savings

Tuition reimbursement

Wellness benefits

EAP program

Winter break

Job summary

Sony Music Entertainment is seeking a Senior Manager, Audience Intelligence to lead Canada’s audience insights efforts. You will transform streaming, social, and commerce data into actionable insights for artist development, CRM initiatives, and fan monetization.

You will build scalable dashboards, collaborate with marketing and A&R, and drive data-driven decision making across campaigns and releases. A passion for music and fan behavior is essential in this dynamic role.

Qualifications

• 5+ years of experience in analytics, digital marketing, audience insights, or performance reporting (music/entertainment/retail preferred).
• Proficiency in SQL and Python is a strong asset.
• Experience with BI tools: Tableau, Power BI, Alteryx.
• Familiarity with music platforms: Luminate, Spotify for Artists, Apple Music For Artists, YouTube Analytics, Chartmetric.

Responsibilities

• Collaborate with Commercial Partnerships, Marketing, A&R, and Executive teams to provide real-time insights for artist signings, campaigns, optimization, and post-campaign analysis.
• Collect and interpret audience data across streaming, sales, social, paid media, CRM, and D2C channels.
• Conduct deep-dive analyses of audience behavior, demographics, psychographics, and engagement trends to support targeting and segmentation.
• Identify audience opportunities and cultural trends to inform artist marketing and growth strategies.
• Lead forecasting and trend analysis for frontline and catalogue priorities across regions.
• Provide ad-hoc analyses to support business initiatives and process improvements.

Skills

SQL

Python

Alteryx

Tableau

Power BI

Shopify Analytics

Luminate

Spotify for Artists

Apple Music For Artists

Amazon Music For Artists

YouTube Analytics

Chartmetric

Communication

Team collaboration

Tools

Alteryx

Tableau

Power BI

Shopify Analytics

Job description

Sony Music Entertainment is seeking a Senior Manager, Audience Intelligence to lead Canada’s audience insights efforts. You will transform streaming, social, and commerce data into actionable insights for artist development, CRM initiatives, and fan monetization.

You will build scalable dashboards, collaborate with marketing and A&R, and drive data-driven decision making across campaigns and releases. A passion for music and fan behavior is essential in this dynamic role.