Audience Analyst

Starcom Melbourne; Toronto; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading marketing agency in Toronto seeks a Marketing Insights Specialist to drive strategic planning through data analysis. The role demands expertise in utilizing research data, media planning terminology, and effective teamwork within a dynamic environment. Join us if you're passionate about influencing consumer actions and enhancing ROI.

Qualifications

• Minimum 2+ years of research/media experience.
• Familiar with syndicated media databases like Vividata and comScore.
• Strong Microsoft Office skills, especially Excel and Power BI.

Responsibilities

• Deliver marketing insights for strategic planning.
• Act as an expert resource and trainer for teams.
• Leverage Power BI dashboards for reporting.

Skills

Analytical Skills

Team Collaboration

Presentation Skills

Time Management

Problem Solving

Education

University or College degree

Tools

Microsoft Excel

Power BI

Media Databases

Job description

Company description

Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

One of our core tenants of media planning and buying is thathuman experiences drive impact through tangible results. Not only do we seek to deeply understand our clients’ business and what truly motivates consumers, but we seek to design experiences that drive meaningful consumer actions our clients care about –Move People, Move Business.

You will be joining a well recognised agency with credentials:

• Great Places to Work certified two years in a row
• Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work
• 2022 Media Agency of the Year
• 2023 Media Agency of the Year finalist

As part of Publicis Media Canada we are proud to be Great Places to Work certified and recognized with Best Workplaces for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

Overview

Reporting to the Manager, Research & Insights, the Specialist will be responsible for delivering marketing insights to help drive the strategic planning process, evolve measurement, and optimize the media mix to improve return on investment. This is an opportunity to work as part of a dynamic team where insights and data stories are at the core of the business.

The successful candidate will have superior technical skills and attention to detail but must also be able to solve business issues using data, creativity, and human insight. Working collaboratively and building relationships with various key stakeholders, within Publicis is a key part of this role.

Responsibilities

• Act as an expert resource and trainer for the agency’s planning teams
• Ensure teams are aware of proprietary agency tools and approaches
• Prepare competitive reviews for clients
• Assist with global requests and contribute to global reports
• Leverage smart use of Power BI dashboards for competitive or other data reporting
• Take part in handling Market Mix Modeling projects which would involve data gathering and liaising with clients and the planning team to ensure all inputs are in a consistent fashion.
• Acts as a lead for driving whitepapers like PubliSEES.
• Assist with new business pitches and corporate thought leadership pieces.
• Prepare and present client reports

Qualifications

• Minimum requirement: 2+ years of research and/or media experience (preferably at an agency or media owner), University or College degree
• Able to access and interpret syndicated media databases (i.e. Vividata, Numeris, comScore, COMMB) using common industry software systems
• Familiarity with contemporary media planning terminology and principles
• Excellent organizational, interpersonal, and time management skills
• Ability to work independently and proactively but also be a team player
• Strong Microsoft Office skills, particularly Excel and PowerPoint
• Solid presentation and training skills
• Basic knowledge of primary/custom research methodologies, with an interest in learning more.
• Enthusiastic, proactive, flexible and open to learning new things
• Previous exposure to Market Mix Modeling and a basic understanding of MMM methodologies would be a bonus.

Additional information

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices.We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests.We thankall candidates for their interest in Starcom however, only those candidatesselected for an interview will be contacted