Audience Analyst

Starcom Georgia; Toronto; On-site; CAD 50,000 - 70,000; Full time

Job summary

A leading advertising services company is looking for an Entry-Level Audience Analyst in Toronto. This role supports strategic planning and media optimization through insights from data analysis. The successful candidate will collaborate with stakeholders and utilize tools like Power BI for reporting and analytics.

Qualifications

• 2+ years of research/media experience required.
• Ability to interpret media databases like Vividata and comScore.
• Interest in research methodologies and Market Mix Modeling is a plus.

Responsibilities

• Serve as a resource and trainer for planning teams.
• Prepare competitive reviews and global reports using data.
• Assist with client reports and presentations.

Skills

Research

Media Analysis

Data Interpretation

Organizational Skills

Interpersonal Skills

Presentation Skills

Training Skills

Education

Degree in a related field

Tools

Power BI

Microsoft Excel

Microsoft PowerPoint

Job description

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Company description
Starcom is part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans Windsor, Toronto, and Montreal. We love media and advertising, viewing planning and buying as an art backed by data science.

Job Description
Starcom emphasizes that human experiences drive impact through tangible results. We aim to understand our clients’ businesses and motivate consumers to create meaningful actions — Move People, Move Business.

Our credentials include:

• Great Places to Work certified two years in a row
• Ranked in LinkedIn’s Top 25 Great Places to Work
• 2022 Media Agency of the Year
• 2023 Media Agency of the Year finalist

We foster a diverse environment that supports career growth and values individual contributions.

Overview
Reporting to the Manager, Research & Insights, the Specialist will provide marketing insights to support strategic planning, measurement, and media optimization to enhance ROI. This role involves working with data, insights, and collaboration with stakeholders.

Responsibilities

• Serve as a resource and trainer for planning teams
• Ensure teams are familiar with agency tools and approaches
• Prepare competitive reviews and global reports
• Utilize Power BI dashboards for data reporting
• Participate in Market Mix Modeling projects
• Lead initiatives like PubliSEES whitepapers
• Assist with pitches and thought leadership
• Prepare and present client reports

Qualifications

• 2+ years of research/media experience, degree required
• Ability to interpret syndicated media databases (e.g., Vividata, Numeris, comScore, COMMB)
• Knowledge of media planning terminology
• Strong organizational and interpersonal skills
• Proficiency in Microsoft Office, especially Excel and PowerPoint
• Presentation and training skills
• Interest in research methodologies and Market Mix Modeling is a plus

Additional Information
Starcom values diversity and inclusion, providing accommodations during recruitment. Only shortlisted candidates will be contacted.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Business Development and Sales

Industries

• Advertising Services

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