Associate Product Marketing Manager

NextGenEnergyJobs; Canada; On-site; CAD 126,600 - 189,900; Full time

Benefits offered by this job

Health and welfare benefits

401(k) and profit-sharing

Vacation leave and paid holidays

Job summary

Esri is seeking an Associate Product Marketing Manager to help expand the world''s leading mapping and analytics software into new and existing markets. You will understand user needs to craft personas, positioning, and messaging, and coordinate product releases with internal communications across channels.

You''ll partner with cross-functional teams to drive awareness and adoption among GIS and data analytics audiences globally, create engaging content, and develop KPIs to measure performance.

Qualifications

• 1+ years in product, industry, or corporate marketing; communications; business development; consulting; or similar field
• Strong verbal and written communications; ability to convey technical info non-technically
• Thrive in a cross-functional team
• Experience with marketing technology and common marketing concepts
• Strong project management and problem-solving; capable of leading programs
• Good judgment within defined procedures
• Self-starter and detail-oriented
• Able to manage multiple priorities with leadership guidance
• Willingness to travel 10–20% for meetings/events
• Bachelor’s degree in business/marketing
• Visa sponsorship not available; authorized to work in U.S
• Master’s degree in business/marketing
• Interest in spatial analysis, data science, data analytics, Jupyter Notebooks, Python, GIS
• Prior experience marketing software

Responsibilities

• Understand user and buyer needs to create personas, positioning, and messaging
• Coordinate and execute product releases, internal communications, and multi-channel enablement
• Partner with cross-functional teams to drive awareness and adoption of Esri technology, especially to GIS and data analytics audiences globally
• Create engaging content, including web pages, videos, case studies, press releases, and product resources
• Develop and monitor KPIs to measure product performance in market
• Work with product management, product engineering, and global business development throughout the product life cycle

Skills

Product marketing

Communication skills

Cross-functional teamwork

Project management

Marketing technology

Spatial analysis interest

Experience marketing software

Education

Bachelor’s degree in business/marketing

Master’s degree in business/marketing

Tools

Jupyter Notebooks

Python

GIS

Job description

As an Associate Product Marketing Manager at Esri, you'll have the chance to expand the world's most powerful mapping and analytics software into new and existing markets.

Key Responsibilities

• Understand user and buyer needs to create personas, positioning, and messaging
• Coordinate and execute product releases, internal communications, and multi-channel enablement
• Partner with cross-functional teams to drive awareness and adoption of Esri technology, especially to GIS and data analytics audiences globally
• Create engaging content, including web pages, videos, case studies, press releases, and product resources
• Develop and monitor key performance indicators to measure product performance in market
• Work with product management, product engineering, and global business development throughout the product life cycle

Requirements

• 1+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
• Proven verbal and written communications skills; ability to understand and convey technical information in a non-technical manner
• Strong interpersonal skills; ability to thrive in a cross-functional team environment
• Experience with marketing technology and common marketing concepts
• Strong project management and problem-solving skills with previous experience leading programs or highly visible projects
• Ability to exercise good judgment within defined procedures and practices to determine appropriate action
• Self-starter, detail-oriented and task-oriented
• Able to successfully manage multiple priorities with guidance from leadership
• Ability to travel 10-20% of the time for strategic meetings, events and/or tradeshows
• Bachelor’s degree in business, marketing, or related field
• Visa sponsorship is not available for this posting; applicants must be authorized to work for any employer in the U.S
• Master’s degree in business, marketing, or related field
• Experience or strong interest in learning about spatial analysis, data science, data analytics, Jupyter Notebooks, Python, and GIS
• Prior experience marketing software
• #LI-DV2
• #LI-Onsite
• Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
• A reasonable estimate of the base salary range is